Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Alternative Data Company Thasos to Offer Info to Bloomberg

Your smartphone creates data constantly, and now a few companies are leveraging it to give Wall Street traders a leg up on market movements. So-called alternative data includes a range of information, from credit-card charges to construction permits. Thasos is one of the leading companies reaping such data from about 1,000 apps, which share the user’s location. Beginning this month, AI-based data analytics firm Thasos Group will offer its data through Bloomberg terminals. Company founder/chief executive Greg Skibiski calls the smartphone a “beacon.” Continue reading Alternative Data Company Thasos to Offer Info to Bloomberg

Developers Are Able to Track Users Who Uninstall Their Apps

Uninstalling an app is no longer a sufficient method to remove it from your digital life. App developers and the companies that serve them have figured out how to identify users that have uninstalled an app and then bombard them with ads to try to get them back. Among the companies that currently offer uninstall trackers (as part of an overall toolkit for developers) are Adjust, AppsFlyer, MoEngage, Localytics and CleverTap. T-Mobile US, Spotify Technology, Yelp and Bloomberg are among the users of such tools, although the trackers are not always used to send ads.

Continue reading Developers Are Able to Track Users Who Uninstall Their Apps

Apple’s Tim Cook Asks Bloomberg to Retract China Spy Story

Apple chief executive Tim Cook is the latest and most prominent executive to call on Bloomberg to retract the claim that its technology supply-chain had been corrupted by Chinese surveillance microchips. According to two Bloomberg reports this month, Chinese spies infiltrated the technology supply chain with a surveillance microchip installed by Silicon Valley-based server company Supermicro. Those tiny chips ended up in the data center hardware of as many as 30 companies, including Amazon and Apple, added the report. Continue reading Apple’s Tim Cook Asks Bloomberg to Retract China Spy Story

NBC News Could Launch a Live-Streaming Product This Year

NBC News programming is currently available via broadcast television, cable channel MSNBC and social platform Snapchat. An additional distribution option to attract younger viewers is being considered. Speaking to reporters this week, NBC News and MSNBC chair Andrew Lack explained that execs are mulling a new live-streaming service. “Lack did not give a time frame for a launch, though he suggested the concept could roll out in 2018,” reports Variety. “He and Nick Ascheim, senior vice president of digital for NBC News, said executives were also considering whether the product would be free or require a subscription.” Continue reading NBC News Could Launch a Live-Streaming Product This Year

Twitter Pursues Advertising Revenue With Sponsored Moments

Get ready for more ads to appear on Twitter. The social platform is introducing sponsored Moments, which will bring brand sponsorship to its Moments publisher feature. Sponsored Moments are collections of tweets that are purposely packaged around an event or theme, such as an awards show or sports championship. Brands can run promoted tweets inside the collection and add branding to the cover image. For example, Bank of America recently sponsored a collection of tweets from Bloomberg about the World Economic Forum in Davos, Switzerland. Continue reading Twitter Pursues Advertising Revenue With Sponsored Moments

Bloomberg to Launch its ‘TicToc’ 24/7 News Service on Twitter

Bloomberg is launching “TicToc by Bloomberg,” the first-ever 24/7 television news stream on Twitter. Rather than financial reporting, “TicToc by Bloomberg” will feature a round-up of news at the top of every hour; the rest of the feed will be a mix of breaking news reported by its staff around the world and video, images and text from Twitter users that have been curated and vetted. About 50 news staffers in New York, London and Hong Kong will lead in producing content, adding to Bloomberg’s global editorial staff. Continue reading Bloomberg to Launch its ‘TicToc’ 24/7 News Service on Twitter

Twitter Displays View Counts to Encourage More Video Posts

Twitter will begin to post how many views each video receives, a policy already enacted by Facebook, Instagram and YouTube. View counts will include videos that brands post organically and also run as ads, but not pre-roll ads. In 2014, when Facebook began publicly displaying view counts, brands and publishers saw that their videos had millions of views and thus increased the number of videos and video ads they ran. Twitter hopes for a similar response if their view counts are comparable. Continue reading Twitter Displays View Counts to Encourage More Video Posts

Google Takes a Major Step in TV Ad Delivery With CBS Deal

In pursuit of a piece of the $72 billion U.S. TV advertising market, Google has its first big win in getting TV and video companies to embrace its video ad tech software. The company inked a partnership with CBS to provide the technology to deliver ads for its latest original “Star Trek: Discovery” series, the main attraction for CBS All Access, its new streaming subscription service. The new deal is a hoped-for win-win for both Google and CBS, and a challenge to other ad tech systems. Google also debuted an ad buying software tool last spring. Continue reading Google Takes a Major Step in TV Ad Delivery With CBS Deal

Atlassian’s Stride Software Is Designed for Corporate Teams

Australia-based Atlassian, which offers enterprise software, has introduced a new program called Stride that combines chat, conference calls and project tracking. Similar to the company’s HipChat messaging service and Jira project management, Stride is available for desktop computers and mobile phones, and works with competing software. Stride faces a competitive landscape, including Slack Technologies, Dropbox and Microsoft. Atlassian doesn’t use salespeople but rather gets small teams to use its software, and then expands on that foundation. Continue reading Atlassian’s Stride Software Is Designed for Corporate Teams

Media Companies Are Creating Video Content for Echo Show

Amazon launched its $230 Echo Show smart speaker this week. The device features voice control powered by digital assistant Alexa and a 7-inch touchscreen with the ability to display photos and video. Another key feature is the speaker’s Flash Briefing that provides a customizable playlist of news updates upon request. Since videos are made available to users through Flash Briefings, media companies — including Bloomberg, CNN, Fox News, NBC and Reuters — are already producing video content specifically for the Echo Show and updating their Alexa Skills. Continue reading Media Companies Are Creating Video Content for Echo Show

Twitter and BBC Team to Live-Stream U.K. Election Specials

Twitter has announced its latest live streaming partnership. Marking the first time the company has teamed up with the BBC for streaming video, the deal will focus on the BBC’s U.K. election coverage. “The deal specifically involves five BBC election specials, including debates and election night results, among others,” reports TechCrunch. “The video coverage will be available in the Twitter application on both mobile and web, and will include live tweets that reference related hashtags.” Twitter previously “partnered with Bloomberg to live stream the [U.S.] presidential debates ahead of the November 2016 election.” Twitter already has live streaming deals with BuzzFeed, Live Nation, Viacom, sports leagues and others. Continue reading Twitter and BBC Team to Live-Stream U.K. Election Specials

Twitter Creates More Partnerships in Push for Live Streaming

As part of its plan to stream video 24/7 in its apps and on the desktop, Twitter inked deals with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation to produce or provide live-streaming content. The company has already produced more than 800 hours in Q1 2017. It did lose one video outlet: NFL Thursday Night Football games, which Twitter streamed last season but lost to Amazon this season. Among the new content, BuzzFeed will produce a news/current events program, to be streamed live on Twitter every morning. Continue reading Twitter Creates More Partnerships in Push for Live Streaming

Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

President Donald Trump’s frequent use of Twitter has increased that platform’s visibility. That is potentially drawing in new “passive, non-tweeting” users, which may, in turn, result in more much-needed advertising revenue. But even as usage increases, the company still struggles to burnish its financial profile. To improve its fortunes, Twitter says it plans to tweak its advertising strategies, focus more on video and expand its data licensing business, by which companies pay to mine billions of daily tweets. Continue reading Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

Twitter Scores Another Live Event: Golden Globes Red Carpet

Twitter is collaborating with the Hollywood Foreign Press to live-stream the Golden Globes’ red carpet pre-show event and source questions from fans’ tweets. “The HFPA Presents: Globes Red Carpet Live” will be live-streamed on Jan. 8 from 6:00 to 8:00 pm ET, and will include exclusive interviews with celebrities and other “celebrity content” from Twitter in addition to the live video feed. The interview hosts, who have not yet been determined, will ask celebrities some questions chosen from among those posted by Twitter users. Continue reading Twitter Scores Another Live Event: Golden Globes Red Carpet

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