As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary

Within 10 minutes of accepting pre-orders from the U.S. and 23 other countries, HTC sold more than 15,000 HTC Vive VR kits, which will ship beginning April 5. The $799 Vive virtual reality package includes the headset, two controllers and two Lighthouse laser-tracking sensors, as well as three games that show off the technology of room-scale tracking and motion tracking. Those games are “Job Simulator,” an office destruction physics game; “Fantastic Contraption,” a puzzle game; and Google’s 3D painting tool “Tilt Brush.” Continue reading Pre-Orders for HTC Vive Headsets Top 15,000 in 10 Minutes

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

With an app from startup Watchup, Apple TV users can now receive free customized newscasts from 160 news partners, including CNN, Fox News Channel, CBS News and Tribune Media, as well as local news covering 80 percent of U.S. markets. Users can select topics of interest and then further refine resulting newscasts by “liking” or “disliking” specific reports. The app supports fourth-generation Apple TV, launched last fall, as well as apps for iOS and Android, Amazon Fire TV, Microsoft Xbox 360 and Nintendo Wii U. Continue reading Watchup for Personalized Newscasts is Now Free on Apple TV

Despite a sticker price of $599 for its new Rift VR headset, Oculus VR has already sold out its preorders, resulting in an extension of its shipping date. The headset, over $100 more expensive than originally predicted, also requires the processing power of a PC that costs in the vicinity of $1,000. Starting in February, Oculus will sell a bundled headset/PC for $1,499. The expense of the Rift is justified, say observers, since its quality needs to sell VR to a public that has, in the main, never experienced virtual reality. Continue reading Oculus Aims for High-End Virtual Reality with $600 Headset

Disney is expanding support for its cloud-based digital movie service on more platforms with the debut of new apps for Amazon Fire tablets, Amazon’s Fire TV and Fire TV Stick, and Microsoft Xbox 360. Apps for Android TV and Roku are expected in a few days. The Disney Movies Anywhere collection currently features more than 450 digital movies from Disney, Marvel and Pixar in addition to Star Wars and short form content. Its new app is now available to Amazon and Microsoft customers, the result of new partnerships between the studio and both companies. Continue reading Disney Movies Anywhere Service Goes Wide on New Platforms

JustWatch launched in February as a free search engine to help cord cutters and others find where to legally watch their favorite TV shows and movies online. The app, which recently expanded to mobile and is available on iOS and Android, allows users to filter by streaming subscription services such as Netflix and Amazon Prime Instant Video in addition to tracking rental and purchase options via services including Google Play, iTunes and Vudu. The app alerts users when new content arrives on their preferred service. Continue reading JustWatch Goes Mobile with App to Track Movies, TV Shows

Microsoft plans to release Windows 10 as a free upgrade and with new PCs and tablets starting July 29. To celebrate the launch, the company will host fan celebration parties in 13 cities around the world that will feature hands-on demonstrations, live entertainment and interaction with developers from the Windows team. A related global ad campaign will launch next week. The Windows 10 release is also part of Microsoft’s year-long Upgrade Your World initiative “to celebrate those who inspire and empower others.” Continue reading Microsoft Aims to Upgrade Your World with Windows 10 Launch

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Microsoft CEO Satya Nadella announced that a series of executive changes would take place at the company, including the departures of former Nokia CEO Stephen Elop, and senior level execs Kiril Tatarinov, Eric Rudder and Mark Penn. Meanwhile, Windows head Terry Myerson will take on added responsibility. As part of the company’s shift from devices and services to productivity and cloud computing, Nadella has appointed a team to oversee the restructuring of Microsoft’s three engineering groups — Windows and Devices, Cloud and Enterprise, and Applications and Services. Continue reading Microsoft CEO Announces Departures, Corporate Restructuring

The 2015 Electronic Entertainment Expo opens it doors in Los Angeles today following a series of press conferences from major players such as Bethesda, EA, Microsoft, Sony and Ubisoft. This year we expect to see a new emphasis on virtual and augmented reality, wearable devices, online gaming and mobile apps. At last year’s show, only six companies were dedicated to VR; this week, there will be 27. Also, 74 companies touting mobile and online gaming products will be in attendance. According to Gartner, worldwide mobile revenue is expected to nearly double to $22 billion this year. Continue reading E3 Expected to Focus on AR, VR, Online, Mobile and Wearables

The Secure Content Storage Association (SCSA), the consortium of entertainment and storage companies, announced the final specifications for its new premium content playback technology and gave it a name: Vidity. The solution supports the secure delivery, storage and consumption of movies, including those mastered in 4K and HDR, across multiple devices. Vidity partners include Fox, Warner Bros., Universal, Samsung and Walmart, but neither Disney nor Apple are involved. Compatible products and services are expected to reach market late 2015. Continue reading Vidity to Enable Download of 4K HDR Movies Across Devices

YouTube is looking to take on game-streaming services such as Amazon’s Twitch by allowing live video streams that run at 60 frames per second (double its previous limit). Higher frame rates are vital for fast-moving games including racers and first-person shooters, and attracting gamers will be important if YouTube hopes to remain competitive in the growing eSports market. To address growing interest in gamers sharing their sessions, YouTube has been upgrading playback quality, adding support for HD, 4K, and most recently, browsers that use HTML5. Continue reading YouTube Supports Live Streams at 60fps and HTML5 Playback

Apple is in talks with HBO to become a launch partner for the HBO Now streaming service. Apple TV may join Roku, Xbox, PlayStation, and Amazon in distributing streaming content from HBO’s catalog of television series and movies. HBO Now is set to debut in April, just in time for the season premiere of its popular series “Game of Thrones.” The streaming service will mark the first time that viewers will be able to subscribe directly to HBO, instead of through a pay TV service. Continue reading HBO Negotiating to Launch its Streaming Service on Apple TV

Netflix can be credited with bringing over-the-top (OTT) streaming services to the viewer’s attention, most notably with its 2013 debut of the acclaimed series, “House of Cards.” OTT content is growing by leaps and bounds and was the focus of an HPA Tech Retreat panel on “Post in the Era of Over-the-Top,” moderated by Entertainment Technology Consultants’ Loren Nielsen. The panel, which examined how companies are creating and finishing content in a new era of streaming and mobile, included Stephen Beres of HBO and Sara Duran-Singer of Netflix. Continue reading HPA Tech Retreat: Production, Distribution in Streaming Era