Online game world Roblox draws about 50 million daily active users worldwide. Launched in 2006, the company lets users create their own games and play games created by others. As such, a generation has grown up using the Roblox Studio game engine, and now some of those Millennials are competing with professionally trained coders for jobs designing for the platform, which runs on the beginner programming language Lua. Designed for use in embedded applications, Lua is cross platform, and the Roblox API allows it to be played on anything from an Xbox to a PC, laptop or Android or iOS phone. Continue reading Roblox: User-Generated Content Competes with Pro Games

Microsoft has begun laying the groundwork to gain regulatory approval for its $68 billion Activision Blizzard bid, assuring D.C. decision-makers the purchase will not improperly advantage its own platforms and services. In an effort at transparency, Microsoft CEO Satya Nadella and president Brad Smith say they’re “sharing where we’re going with members of Congress” and meeting with think tank representatives to compile a best-practices road map to ensure lawmakers and stakeholders the deal presents no threat. Microsoft says it wants Activision’s IP not to dominate existing markets but to help stake its claim in the emerging metaverse. Continue reading Microsoft Takes Its Case for Activision Purchase to Capitol Hill

Microsoft CEO Satya Nadella thinks the metaverse will be transformative. “Just like the first wave of the Internet allowed everybody to build a website, I think the next wave of the Internet will be a more open world where people can build their own metaverse worlds, whether they’re organizations or game developers or anyone else,” Nadella told analysts on an earnings call last week. The remarks follow Nadella’s January 18 statement that Microsoft’s $69 billion bid for Activision Blizzard “will provide building blocks for the metaverse.” Microsoft expects the deal to close in fiscal 2023, which begins July 1. Continue reading Microsoft CEO Nadella Details His Vision of Metaverse-for-All

Sony Interactive Entertainment is purchasing Bungie, creator of the “Halo” video game franchise and “Destiny 2.” The deal, valued at $3.6 billion, caps a robust month of game company acquisitions that saw Microsoft make a $68.7 billion bid on Activision Blizzard and Take-Two Interactive offer $12.7 billion for Zynga. The Bellevue, Washington-based Bungie will be operated as an independent that continues to make multi-platform games, SIE president Jim Ryan said in an announcement. “Destiny 2” was released for Xbox and PC as well as PlayStation platforms. Continue reading Sony Interactive to Acquire ‘Destiny 2’ Maker Bungie for $3.6B

Meta has a VR megaphone; Apple has been working on an AR headset; and Microsoft wants the best of both worlds, with its mixed reality HoloLens and headset-agnostic Xbox game platform. But observers say don’t count Google out. The search giant is reportedly ramping up its headset efforts under the codename Project Iris with a release target of 2024. As with HoloLens and, experimentally as of last summer, Passthrough API-enabled Oculus Quest 2 headsets, Google’s device-in-progress is said to use an outward-facing camera to provide a real-world backdrop for digital images. Continue reading Google Quietly Developing Cloud-Based Android AR Goggles

Samsung is sharing more specifics about its Gaming Hub and HDR10+ Gaming standard, unveiled at CES 2022. Samsung’s high-end 2022 TVs, including the Neo QLED line-up (Q70 and above) and gaming monitors will support what Samsung Electronics Visual Display Business executive vice president and head of R&D Seokwoo Yong calls “a game-changing experience,” with richer, life-like images, variable refresh rates (VRR) of up to 120Hz, automatic HDR color correction on a game-by-game basis, as well as an in-menu streaming hub with access to the Nvidia GeForce, Google Stadia and Utomik cloud libraries. Continue reading CES: Samsung Targets Gamers with Monitors and Smart TVs

Propelled by Azure cloud services, Microsoft reported $45.3 billion in revenue for its first quarter 2022, ending up 22 percent year-over-year for the period ending September 30. “We delivered a strong start to the fiscal year with our Microsoft Cloud generating $20.7 billion in revenue for the quarter, up 36 percent [YOY]”, Microsoft executive vice president and chief financial officer Amy Hood said regarding the announcement. Describing digital technology as “a deflationary force in an inflationary economy,” Microsoft chairman and CEO Satya Nadella opined that businesses, small and large, can improve productivity and affordability “by building tech intensity.” Continue reading Microsoft’s 22 Percent Q1 Growth Outperforms Expectations

San Francisco-based Unity Technologies, maker of the cross-platform Unity game engine has launched in beta Unity Gaming Services, a turnkey solution to make it easier to develop and maintain cross-platform multiplayer titles. New are tools for monetization, customer acquisition and player engagement. Statistics from a Unity study indicate 71 percent of multiplayer gamers do so from a mobile device, and 61 percent engage from consoles, while 40 percent say they play on both. The survey indicates 56 percent of Americans play multiplayer games, one in five having begun within the past year. Continue reading Unity Platform Offers Turnkey Solution for Multiplayer Games

Microsoft experienced a successful quarter, due in large part to significant growth in Azure cloud services. The company reported overall Q4 sales of $46.2 billion, up about 21 percent year-over-year, for a $16.5 billion profit, an increase of 47 percent year-over-year. Similar to other Big Tech companies, Microsoft’s numbers exceeded Wall Street expectations. According to chief financial officer Amy Hood, Microsoft expects overall sales of $44.2 billion for the current quarter. Microsoft’s stock is currently up 40 percent over the last year, and its valuation is now $2+ trillion, second only to its rival Apple. Continue reading Azure Drives Impressive Quarterly Sales, Profits for Microsoft

Microsoft just slashed the revenue cut it takes from PC games on Windows from 30 percent to 12 percent, effective August 1, in a move to lure more game developers to its platform. Xbox Game Studios head Matt Booty said that, “a clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so.” The change will not affect Xbox console games. Microsoft’s new revenue split is the same that Epic Games offers to PC game developers. Continue reading Microsoft Lowers Share with Game Developers to 12 Percent

Microsoft quarterly numbers exceeded analysts’ expectations and drove stock up 50 percent, bringing the company close to a $2 trillion valuation, second only to Apple’s. During the COVID-19 pandemic, the shift to remote working and remote learning drove strong uptake of the company’s cloud computing services and video game units. Although chip shortages are slowing down hardware sales, chief executive Satya Nadella reported that digital adoption curves “aren’t slowing down … they’re accelerating.” Continue reading Microsoft’s Q3 Sales Jump, Driving Near $2 Trillion Valuation

The COVID-19 pandemic is boosting the multi-billion-dollar video-game industry into the stratosphere, and Big Tech companies predict the trend will endure past the pandemic. Microsoft, for example, plans to acquire the company behind the “Doom” game franchise for $7.5 billion. NPD Group reported that about 244 million people in the U.S. play video games, up 15 percent from a 2018 study. The report added that, “Americans spend an average of 14 hours a week playing video games … compared with 12 hours weekly in 2018.” Continue reading Pandemic Could Have Long-Term Impact on Gaming Industry

After beta-testing with 200,000 users, Facebook debuted a cloud gaming service for Android and the web, providing smaller free-to-play games such as “Asphalt 9: Legends,” “PGA TOUR Golf Shootout,” “Solitaire: Arthur’s Tale” and “Mobile Legends: Adventure.” Over time, the social media giant plans to add more games, which can be found in its Gaming section. In conjunction and to remind people about the new games, Facebook is also introducing “cloud playable ads,” derived from games’ native code. Continue reading Facebook Streams Free-to-Play Games via Its Cloud Service

Unlike Apple, which continues to keep tight control of its App Store, Microsoft wants to give developers more control. The company’s deputy general counsel Rima Alaily revealed 10 principles for the Microsoft Store. They include letting developers sell different services on their apps and websites and giving them and users access to third-party app stores. Microsoft, whose Store has always been more open, said the principles are aimed to “promote choice, ensure fairness and promote innovation.” Continue reading Microsoft Empowers Developers with 10 App Store Principles

Microsoft just purchased ZeniMax Media, a large independent game publisher whose studios have produced some of the video game industry’s most notable titles: id Software, which developed “Doom” and “Quake”; Arkane Studios, responsible for “Dishonored” and “Prey”; Tango Gameworks, developer of “The Evil Within”; and Bethesda Game Studios, home of “The Elder Scrolls” and “Fallout.” With regulatory approval expected by the second half of next year, Microsoft paid $7.5 billion in an all-cash deal for the publisher. Continue reading Microsoft Acquires Indie Video Game Publisher ZeniMax Media