November 30, 2016
As projected, this week’s Cyber Monday shopping event set a new single-day online sales record, according to Adobe. Following Black Friday’s record of $3.34 billion in online sales, as well as a new record of $1.2 billion in purchases made via mobile devices, Cyber Monday reached a staggering $3.45 billion in sales in the U.S., up 12.1 percent compared to the same day in 2015. Thanksgiving weekend is generally considered the start of the holiday shopping season and an indicator of economic health and consumer confidence. From November 24-28, consumers spent $12.81 billion, a 16.4 percent jump over last year.
“The rush online for Black Friday may point to a general weariness to avoid crowds of shoppers,” reports TechCrunch. “But Monday has a different pull: many are making their way back to work and will have less time to make it into physical stores, but are still hunting out bargains, which are being offered in spades by retailers to meet (and create) that demand.”
Adobe notes that smartphones continue to drive traffic for browsing retail sites, while desktop PCs are still used for more purchases.
“As usual, iOS devices saw a larger average order value over Android devices, $139 versus $124,” TechCrunch adds. “Notably, tablets — once thought to be the future for commerce because of their larger screens and portability (buy anywhere!) — took a meager 10 percent of visits and nine percent of purchases.”
According to the Adobe release, the best-selling electronic products on Cyber Monday were the Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPad and Amazon Fire. Best-selling toy brands included Lego, Shopkins, Nerf, Barbie and Little Live Pets.