Verizon to Sell Tumblr to WordPress Owner Automattic Inc.

Verizon announced that it is selling New York-based Tumblr to WordPress parent company Automattic Inc. Terms of the deal have not been formally announced, although some reports suggest that Automattic paid less than $3 million. Verizon purchased Tumblr in 2017 following its Yahoo acquisition; Yahoo paid $1.1 billion for the blogging platform four years earlier. Today, Tumblr is an active social networking hub and home to 475 million blogs. While it has a dedicated community, it does not share the same cultural impact as platforms such as Instagram, Snapchat and YouTube. Continue reading Verizon to Sell Tumblr to WordPress Owner Automattic Inc.

Super Bowl Expands to More Apps, Sets Streaming Records

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

Pew Research Reports on Teens and Social Media Platforms

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Game Streamer Twitch Debuts Always-On Chat Room Feature

Amazon-owned game streaming platform Twitch introduced a new feature yesterday called “Rooms.” First announced at TwitchCon in October, the always-on chat room feature is now available for web and mobile (for now, creators can host up to three public or private Rooms). Individuals with a Twitch account have the ability to create custom chat rooms accessible from the Stream Chat feature on channel pages. Channel owners can specify which users get access, such as followers, moderators or subscribers. The rooms can also be created based on shared interests, such as spoilers. Continue reading Game Streamer Twitch Debuts Always-On Chat Room Feature

Pew: 67 Percent of Americans Turn to Social Media for News

According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News

Google Debuts YouTube Shared Viewing App For iOS Users

Google’s Uptime app, that lets users watch YouTube videos in real time with friends, is now freely available to iOS users following its invite-only limited beta test. The beta, which started in March, was updated a few times, adding the ability to play and share music videos, as well as connect to Facebook to find friends to watch videos with. Users can also chat, leave comments and place emoji on top of the video. A replay of a shared video will include the ability to see comments at the time in the video they were made. Continue reading Google Debuts YouTube Shared Viewing App For iOS Users

Tumblr Explores a New Direction with Video Chat App Cabana

In a first for Yahoo-owned Tumblr, the blogging platform is launching a group video chat app it has named Cabana. The new app — available now on iOS and coming to Android next month — enables video chat for up to six users who can also stream YouTube video content while chatting. Blogging remains the company’s primary focus, but Cabana represents the first communication app it has developed. Tumblr is “not pivoting, but definitely exploring a new direction here,” said founder/CEO David Karp. “The idea is similar to Houseparty, the app from the company behind former live-streaming darling Meerkat,” notes Recode, and “similar to Airtime, Sean Parker’s chat startup that was revived a year ago.” Continue reading Tumblr Explores a New Direction with Video Chat App Cabana

Gen X Now More Obsessed with Social Media Than Millennials

A new report from Nielsen notes that Americans 18-34 years of age are less reliant upon social media than some older consumers. “Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media, compared with 6 hours 19 minutes a week for their younger counterparts,” reports The New York Times. “More predictably, adults 50 and over spent significantly less time on social media, with an average of 4 hours 9 minutes a week on the networks.” Not surprisingly, the report stressed how important smartphones have become to people of all ages. The most popular mobile platforms, in order: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat. Continue reading Gen X Now More Obsessed with Social Media Than Millennials

CNN Acquires Social App Beme to Attract Youth Demographic

CNN just made a deal to acquire Beme, a social media app founded by Casey Neistat, who has a huge millennial fan base, and Matt Hackett, former Tumblr vice president of engineering. As part of the deal, Beme’s 12 employees will join CNN. The idea behind Beme was to share “more authentic” video on social platforms, via four-second bursts that don’t allow the creator to edit the content. CNN is betting that Neistat’s idea — that authenticity draws in a younger demographic — proves true under their aegis. Continue reading CNN Acquires Social App Beme to Attract Youth Demographic

One Million Friends Video-Chatting with New Houseparty App

Life on Air, whose Meerkat debuted at South by Southwest last year and put live streaming on the map, introduced Houseparty, an iOS and Android app for video chatting with friends. Dubbed a “synchronous social network” by the company, the app has operated under the radar for 10 months and now boasts nearly one million users. The question now is if the company can maintain the momentum or whether it will suffer a repeat of its experience in introducing a new sensation — and then losing ground to more sophisticated competitors. Continue reading One Million Friends Video-Chatting with New Houseparty App

Hulu Winds Down its Free Service, Partners on Yahoo TV Site

Hulu is shutting down the free, ad-supported version of its service. The company announced it is transitioning to a subscription-only model following investments in more movies and TV shows. Hulu’s two subscription tiers include an ad-free plan for $11.99 per month and a limited-commercial offering for $7.99 per month. Hulu is also expanding its distribution deal with Yahoo by partnering on Yahoo View, a new ad-supported streaming site that will carry the five most recent episodes of series from Hulu co-owners ABC, FOX and NBC, eight days after their original broadcast. Continue reading Hulu Winds Down its Free Service, Partners on Yahoo TV Site

Musical.ly a Dark Horse in Race for Live-Streaming Dominance

Tumblr and YouTube just introduced their live-streaming offerings, joining Twitter’s Periscope and Facebook Live in that booming space. Another less known entrant is also waiting in the wings: Shanghai-based social network Musical.ly just went live in the iTunes app store with Live.ly, its spinoff live-streaming app. What makes it interesting is that Musical.ly built a global audience of 100 million (mostly teenagers) in less than a year, and its avid fan base has latched onto Live.ly. Continue reading Musical.ly a Dark Horse in Race for Live-Streaming Dominance

Tumblr Users Can Stream Live Video to Followers’ Dashboards

Blogging platform Tumblr now enables users to live stream video directly to their followers’ dashboards. Live videos “can be reblogged like any other post,” while push notifications can be distributed when someone goes live or reblogs a live stream. Unlike Facebook Live, Tumblr is positioning itself as the publishing and discovery platform for existing services, including YouTube, YouNow, Kanvas and Upclose. All partner apps are ready to support live streaming to Tumblr on iOS and Android, with the exception of YouTube, which is Android-ready now and will add iOS support shortly. Continue reading Tumblr Users Can Stream Live Video to Followers’ Dashboards

Instagram to Offer Business Tools Including Profiles, Analytics

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Yahoo Streamlines Online Magazine Project to Trim Work Force

Yahoo chief exec Marissa Mayer has decided to close the company’s online magazine initiative, which was one of her signature projects. Yahoo notified editors and writers at 15 publications that they would be let go. The digital magazines covered topics such as autos, crafts, fashion, food, health, real estate, technology and travel — some of which will be folded into Yahoo News moving forward. Yahoo plans to continue some original content for areas including tech and fashion, but publications covering autos and food lost all their staff. Continue reading Yahoo Streamlines Online Magazine Project to Trim Work Force

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