Tumblr Explores a New Direction with Video Chat App Cabana

In a first for Yahoo-owned Tumblr, the blogging platform is launching a group video chat app it has named Cabana. The new app — available now on iOS and coming to Android next month — enables video chat for up to six users who can also stream YouTube video content while chatting. Blogging remains the company’s primary focus, but Cabana represents the first communication app it has developed. Tumblr is “not pivoting, but definitely exploring a new direction here,” said founder/CEO David Karp. “The idea is similar to Houseparty, the app from the company behind former live-streaming darling Meerkat,” notes Recode, and “similar to Airtime, Sean Parker’s chat startup that was revived a year ago.”