Social App Spending Projected to Hit $17.2B Globally in 2025

Global consumer social app spending is expected to hit $17.2 billion by 2025, up from $6.78 billion in 2021, according to a study by San Francisco-based mobile analytics firm App Annie. That’s a 29 percent compound annual growth rate (CAGR) over five years — a brisk pace credited mainly to live streaming. By 2025, the lifetime total spend on social apps is expected to reach $78 billion, according to App Annie. Meanwhile, time spent using social media the globe over totaled a whopping 740 billion hours for the first half of 2021, with 548 billion hours devoted to live streaming. Continue reading Social App Spending Projected to Hit $17.2B Globally in 2025

Twitch’s Business Model Lets Musicians Monetize Fan Loyalty

Amazon’s live-streaming platform Twitch was a haven for musicians during the COVID-19 pandemic, attracting “an average of 30 million visitors a day,” who watched 1+ trillion minutes of content last year. More importantly, its economic model, unlike that of Apple Music, Spotify and YouTube, allows musicians to monetize fan interactions. Musicians cultivate a loyal base that, in turn, patronizes them, to the tune of several thousand dollars a month. In contrast, last year, 97 percent of Spotify’s artists earned less than $1,000. Continue reading Twitch’s Business Model Lets Musicians Monetize Fan Loyalty

LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Continue reading LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

Facebook Plans to Expand Live-Stream Pay-Per-View Events

Social giant Facebook wants to transform its live online events into a pay-per-view opportunity for the sports leagues already streaming games on its platform. The company sees the possibility of smaller leagues and even high school sports teams using the model to make money on “virtual” attendance and plans to invest in the live-streaming events that collects money for a “virtual” ticket. The social platform’s plan is similar to the long-standing practice of media networks like HBO charging pay-per-view fees for boxing events. Continue reading Facebook Plans to Expand Live-Stream Pay-Per-View Events

T-Mobile Swaps TVision for Its Partner Google’s YouTube TV

Five months ago, T-Mobile debuted its TVision streaming service. Now, the company explains that its three live channel bundles — Live, Live Plus and Live Zone — will end April 29th. That’s due to its new partnership with Google and YouTube, in which YouTube TV will “now fill the role of its live TV solution.” Customers who subscribed to one of the TVision Live packages will get one free month of YouTube TV, and all T-Mobile subscribers can save $10 on the YouTube TV monthly rate of $64.99 and get three free months of YouTube Premium. Continue reading T-Mobile Swaps TVision for Its Partner Google’s YouTube TV

HPA Tech Retreat: Variety Intelligence Analyzes M&E Industry

During this month’s HPA Tech Retreat, Variety Intelligence Platform (VIP) president and chief media analyst Andrew Wallenstein presented “The Third Wave,” the second VIP report on COVID-19’s impact on the media and entertainment business. “The Third Wave” analyzed the consumption habits of 23-to-49-year-old viewers, relying on data collected by VIP and the Trailer Park Group. “Perhaps it’s no surprise,” said Wallenstein, “that every available form of media and entertainment saw increases during the pandemic … but the biggest winner was streaming.” Continue reading HPA Tech Retreat: Variety Intelligence Analyzes M&E Industry

NBC Grows Streaming ‘News Now’ Network with Tenth Show

NBC News is debuting two program hours on NBC News Now, its live streaming service. From NBC owned and operated station WRC-TV in Washington, DC, former anchor Aaron Gilchrist will headline a 12:00-2:00 PM slot Monday through Friday that will also be available on NBCUniversal’s streaming hub Peacock. The show will focus on breaking news, supplemented by stories from journalists in the field. The new program boosts NBC News Now to 10 live original hours daily. NBC News also produces “dozens of hours” daily for MSNBC. Continue reading NBC Grows Streaming ‘News Now’ Network with Tenth Show

GoPro Releases New Wireless Remote, Firmware for Cameras

GoPro launched a new wireless remote with free firmware updates that is designed to control the company’s cameras even if they are far away or mounted somewhere hard to reach. Priced at $80 — the same as the previous Smart Remote — it is compatible with the Hero 9 Black, Hero 8 Black and Max cameras. Improvements in design include a larger display and an even bigger Record button on the front, ideal for use with gloved hands. Dubbed the miniature Remote, it is also waterproof up to a depth of 16 feet. Continue reading GoPro Releases New Wireless Remote, Firmware for Cameras

Walmart and TikTok Team Up for Shopping via Live Streaming

Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming

Twitch Announces New Policies on Harassment, Hate Speech

Amazon-owned Twitch debuted tougher guidelines on sexual harassment and hateful conduct, broadening its definitions of both offenses and separating them into a new category that will be subject to more aggressive action. Under the new rules — its biggest update in almost three years — the live-streaming platform frequented by video-game players will ban unsolicited links to nudity, lewd or repeated comments about anyone’s physical appearance, comments about immigration status and displaying the Confederate flag. Continue reading Twitch Announces New Policies on Harassment, Hate Speech

Music Groups Accuse Twitch of Streaming Unlicensed Music

A group of U.S. music organizations — including the Recording Industry Association of American (RIAA), the Recording Academy, the National Music Publishers Association, the Music Managers Forum, the American Association of Independent Music, and a dozen more — penned an angry letter to Amazon founder and chief executive Jeff Bezos and Twitch chief executive Emmett Shear. Their complaint is that the Amazon-owned Twitch, a popular live-streaming platform, is not securing synch and mechanical licenses for its Soundtrack tool. Continue reading Music Groups Accuse Twitch of Streaming Unlicensed Music

Apple Debuts 24-Hour Live-Streaming Music Video Channel

On October 19, Apple premiered Apple Music TV, a free 24-hour curated live stream of popular videos including what the company says are “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests.” The new service will, at first, be available to U.S. residents only on the Apple Music and Apple TV apps. The service launched with a countdown of the top 100 “most-streamed” songs in the U.S. and held an all-day Bruce Springsteen special event on October 22. Continue reading Apple Debuts 24-Hour Live-Streaming Music Video Channel

Amazon Explore Platform Delivers Unique Virtual Experiences

Amazon debuted Explore, a platform for live classes, sightseeing tours, personal shoppers and other virtual experiences hosted by local experts. The video is one-way but the audio is two-way so the user can ask questions and make requests of the video’s host. Among the offerings are a $129 bagel cooking class and, for $70, a 45-minute virtual tour of a Lima, Peru mansion. At launch, Explore offers 86 experiences across 16 countries, but the platform has potential for significant growth. Other companies offering virtual experiences include Airbnb and fitness company ClassPass. Continue reading Amazon Explore Platform Delivers Unique Virtual Experiences

Amazon Rebrands Twitch Prime in Shift to Gaming Strategy

Amazon debuted Prime Gaming this week, a rebranding of its first foray into the video game industry, Twitch Prime, which offers exclusive game content and free subscriptions to Twitch, the live-streaming site. There, users could enjoy free games from small studios, discounts for bigger titles like “Grand Theft Auto” and in-game gear. Prime Gaming will include those features and offer more titles and exclusive content, accessible without a Twitch account. Meanwhile, a group of artists has demanded that Amazon pay to license music streaming on Twitch. Continue reading Amazon Rebrands Twitch Prime in Shift to Gaming Strategy

Apple Stands Firm in Its App Store Rules for Cloud Gaming

After Apple repeatedly rejected the Facebook Gaming app for iOS devices, it finally approved it for the App Store — with the proviso that Facebook strip out all the playable games. Facebook chief operating officer Sheryl Sandberg slammed the decision, saying that “iOS users [will] have an inferior experience to those using Android.” Apple’s App Store also won’t permit Microsoft’s xCloud gaming service as, in the past, it also gave the cold shoulder to Google’s Stadia. Late last week, Facebook announced a new version of its Gaming app for iPhone and iPad users. Continue reading Apple Stands Firm in Its App Store Rules for Cloud Gaming

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