Online Video Trends: Tips for Increasing Viewer Engagement

Social TV startup SimulTV launched a video viewing app last month for tablets and the Web. According to a soon-to-be-released study from the startup, online video engagement is on the rise. The top 200 YouTube channels, very few of which come from major brands or media entities, have thus far published nearly 187,000 videos that have generated 144 billion views, 520 million comments and a billion “likes.” Leading areas include gaming, entertainment and comedy. Continue reading Online Video Trends: Tips for Increasing Viewer Engagement

Yahoo Continues Shopping Spree of Mobile App Companies

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

Summer Break: Reality Series Exclusively for Social Media

Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media

Will Tumblr and Twitter Define the Future of Television?

Goldman Sachs recently reported that TV ratings have dropped by 50 percent over the last ten years, “the sharpest pace on record.” Ratings in the coveted 18-to-49-year-old demographic fell by 17 percent last winter compared with the previous year. Since 2004, studies have suggested that TV viewing would be one of the first leisure activities to be impacted by the Internet. However, while TV remains the dominant medium, digital natives are also turning to new forms of entertainment. Continue reading Will Tumblr and Twitter Define the Future of Television?

Yahoo Latest to Pursue Hulu with $600-$800 Million Bid

Last week we reported that pay TV operators Time Warner Cable and DirecTV had joined the group of potential Hulu suitors. Over the weekend, it was reported that Yahoo has bid $600-$800 million for the premium video site. The range is based on a number of circumstances including the length of content licensing rights and the amount of control programming companies have over their media. The bid comes amidst plans by Yahoo for other possible acquisitions. Continue reading Yahoo Latest to Pursue Hulu with $600-$800 Million Bid

Will Flickr Upgrade by Yahoo Help Calm Tumblr Concerns?

While Yahoo’s planned $1.1 billion acquisition of Tumblr drew all the headlines yesterday, Yahoo CEO Marissa Mayer also unveiled a new Flickr experience for desktop and Android users. During Monday’s press event in New York City, Mayer announced that in addition to a redesign, an impressive terabyte of storage is coming to Flickr users. Yahoo purchased the photo-sharing site in 2005; today it touts more than 8 billion photographs. Continue reading Will Flickr Upgrade by Yahoo Help Calm Tumblr Concerns?

Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Yahoo announced early this morning that it has agreed to pay $1.1 billion for Tumblr, the six-year-old blogging site that touts more than 100 million users, but little in the form of revenue. While Tumblr users have already expressed concerns that the site could end up cluttered with ads, Yahoo CEO Marissa Mayer promises “not to screw it up.” The deal marks the largest social acquisition in years, surpassing last year’s $1 billion purchase of Instagram by Facebook. Continue reading Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Glassware: Google Announces New Apps for Glass Device

Google’s Internet-connected Glass device will soon feature seven new apps, which the company hopes will makes the glasses more functional. The Glassware apps, announced at the I/O developers conference yesterday, include Twitter, Facebook, Tumblr, reminder notes from Evernote, news alerts from CNN and fashion features from Elle. The seven additions join Path and The New York Times as the only apps currently available on Glass. Continue reading Glassware: Google Announces New Apps for Glass Device

Reality Series to Play Out Entirely on Social Media Platforms

The Chernin Group is producing an unscripted reality series that plans to skip television distribution in favor of a new social media model. The series will be distributed entirely via social platforms including Twitter, Instagram, YouTube and Tumblr. The concept is a bold experiment that hopes to target younger viewers on the devices and platforms that have replaced their traditional television viewing. Continue reading Reality Series to Play Out Entirely on Social Media Platforms

Intelligent Content: Will Your Media Soon Know You Best?

Intelligent Content is developing along with the evolution of digital technology and in relation to how humans interact with it. As the analytics and visual design of written content both take on an increasingly large role in how people consume information, we are about to experience an era in which information design and delivery changes in real-time in direct response to how readers are consuming the content. Continue reading Intelligent Content: Will Your Media Soon Know You Best?

Facebook No Longer the Social Network Du Jour for Teens?

Blake Ross, Facebook’s director of product, recently announced he’d be leaving the company. He posted a goodbye letter on his profile page saying, in essence, that he was leaving the company because youngsters no longer think the social network is cool. While there was an air of humor to his post, it also had some truth to it. He’s since taken down the letter, claiming it was posted publicly by accident. Continue reading Facebook No Longer the Social Network Du Jour for Teens?

New Homepage: YouTube Goes Social with Focus on Google+ and Facebook

  • YouTube is redesigning its homepage and channel pages to incorporate “better personalized video discovery and viewing, with a notable emphasis on social features,” reports TechCrunch.
  • A new default Subscriptions feed on the homepage offers users content based on what videos they watch and which channels they subscribe to (the feed can also be filtered). Users can share videos using Google+ or by opting-in on Facebook, both located on the navigation bar.
  • Channel pages have four new templates that come with a Feed tab showing the channel owner’s activity (highlighting features such as commenting on a video and subscribing to a channel).
  • “These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer,” suggests the post.
  • The homepage and channel changes are the first significant updates, but TechCrunch adds that YouTube is “also introducing a site-wide design upgrade to all the elements — typography, iconography, etc. It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.”

Nielsen Report Details the Rise of Social Media: Companies Take Note

  • Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
  • According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
  • With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
  • It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.

Boxee iPad App Aggregates Video Content from Social Feeds

  • Boxee launched a free iPad app this week that aggregates video content from social feeds such as Facebook, Twitter and Tumblr.
  • If the user has the Boxee Media Manager client on a Mac or PC, the new app can stream video from the computer to the iPad.
  • The company also designed a bookmarklet that allows users to mark video content for later viewing.
  • “One criticism of the iPad application is that it doesn’t offer access to premium applications like Vudu, Netflix and Hulu Plus,” reports Digital Trends. “Missing premium applications is attributed to companies like Netflix preferring to keep content within its own application as well as Flash content on the Web that’s incompatible with the iPad.”

GLMPS iPhone App Creates New Approach to Image-Sharing

  • GLMPS (pronounced “glimpse”), a new iPhone app, hopes to stand out from the growing collection of available image-sharing apps by creating a new type of media that combines stills and video.
  • Digital Trends describes the basic premise: “When you take a picture with your smartphone through the app, GLMPS captures a photo as well as a short, 5-second video clip of what took place just before the picture was taken. When viewing the GLMPS file, the video plays first, and is then shrunken down and superimposed as a thumbnail over the photo. The video then plays on repeat, much like a GIF file.”
  • All images are automatically stored to the iPhone’s camera roll. Users can then share the images through the free app, or post GLMPS files to social networks such as Facebook, Twitter and Tumblr.