Verizon’s upcoming Internet TV service, expected to launch sometime this summer, may encourage brands to sponsor your binge watching. According to Verizon exec Marnie Walden — who described the new service as a “mobile-first video product” — the company plans to offer live and on-demand programming in addition to content from digital networks such as AwesomenessTV. Rather than passing the additional data costs for such a service to customers or programmers, Verizon is turning to advertisers. “Ad-sponsored data is part of the product offering,” said Walden. Continue reading Ad-Sponsored Data to Be Part of Verizon’s Internet TV Service

The Huffington Post announced plans to expand its video capabilities with a new 24-hour online video network called HuffPost 24. The announcement arrived just days after Verizon closed its $4.4 billion acquisition of Huffington Post parent company AOL. The network’s range of programming will be made available via apps, the HuffPost website, OTT platforms and as VOD. HuffPost Films and HuffPost TV divisions will also be established to produce content for the new network and beyond. Video GM Nathan Brown is currently hiring as part of the the new initiatives. Continue reading HuffPost Announces Online Video Network, Film and TV Units

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Amazon announced that it is introducing limited support for high dynamic range content on its Amazon Instant Video service. The HDR support will initially launch for Amazon Prime members in the U.S. with the full original series “Mozart in the Jungle” and the pilot episode of the original “Red Oaks.” Netflix announced earlier that it also plans to support HDR video this year, starting with its original series “Marco Polo.” However, most consumers have yet to purchase televisions that support HDR, so it may take a while for the technology to gain mainstream adoption. Continue reading Amazon Prime Instant Video Intros HDR Support for New Series

As part of its social media push for the upcoming series “Scream,” based on the popular horror film franchise, MTV has created an interactive online game. In a unique promotional campaign, “Choose Your Own Murder” invites participants to enter their own horror movie scenario and try to escape a killer. Users are given options as the story unfolds and brief time limits to quickly make decisions that steer the action. Once murdered, users then have the option of playing the game again or sharing via social media. The series is slated to debut June 30. Continue reading MTV Launches Interactive Online Game to Promote ‘Scream’

Research firms Rentrak and ListenFirst Media are collaborating on a new data set designed to help advertisers identify TV shows that generate consistent viewing and high social engagement. While these programs may not always have the highest ratings, they may have some of the most impassioned fans and may be a better target for advertisers. The research combines Rentrak’s viewership data from set-top boxes with ListenFirst’s data collected from blogs, social media platforms and other sources. The companies presented the research at an Advertising Research Foundation event in New York. Continue reading Rentrak and ListenFirst Want to Measure TV Show Stickiness

Disney/ABC Television Group Executive VP of Global Operations and Chief Technology Officer Vince Roberts received the Bob Lambert Technology Leadership Award from the Entertainment Technology Center@USC on June 11. ETC’s Studio Technology Leaders Dinner, held at USC’s Town and Gown, brought together influential media, entertainment and technology executives from major studios and leading tech companies. The evening also featured a panel of top studio tech leaders discussing the most pressing trends, challenges and opportunities facing the entertainment industry. Continue reading ETC and the Entertainment Tech Industry Honor Vince Roberts

Verizon showed Rep Guidance, software that provides its FiOS sales and support representatives with individualized data designed to improve customer service and experience, at a recent NY Meetup event. According to a Verizon representative, “It’s about streamlining and simplifying the conversation, fostering a more intelligent, better-informed experience with customers rather than having a back and forth exchange and having the rep ask the customer questions that, frankly, they expect we should know anyway.” Continue reading New Verizon Software Delivers Customer Service Intelligence

TiVo has confirmed that its new TiVo Online service will allow subscribers to stream DVR recordings in addition to live television programming via a Web browser interface. The site includes recommendations, an online guide, a search feature, and the ability to manage upcoming recordings and track favorites (including content available via streaming services such as Netflix and Hulu). The DVR maker is looking to address the evolving needs of viewers expecting to access TV on any screen by providing a tool that performs more like a modern streaming service. Continue reading TiVo Online Allows Users to Stream DVR Recordings, Live TV

The new Apple Music service, unveiled during yesterday’s WWDC in San Francisco, will be released for iOS the end of this month and will be coming to Android devices this fall. The service will allow subscribers to stream their favorite music, access curated playlists, and watch music videos and exclusive clips in HD for $9.99 per month. The company is also offering a $14.99 family plan for sharing Apple Music with up to five other people. Apple is adding a global radio station called Beats 1 that will be run by DJ and music producer Zane Lowe. Continue reading Apple Blends Streaming, Social, Radio for New Music Service

The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens

PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television

Dish Network is in discussions to merge with T-Mobile US, say people familiar with the matter. While financial specifics remain unresolved, the people indicate that the combined company would be led by Dish Chief Exec Charlie Ergen as chairman, and his T-Mobile counterpart John Legere as CEO. The deal would merge the second-largest satellite TV operator in the U.S. with the fourth-largest wireless carrier. Dish has a current market capitalization of $33 billion, slightly higher than T-Mobile’s $31 billion. Continue reading Merger Talks Between Dish and T-Mobile at the Formative Stage

Customer satisfaction with cable TV, Internet and phone service providers has fallen to a seven-year low, according to a study from the American Customer Satisfaction Index. When surveyed about satisfaction involving 43 industries, consumer response placed television and Internet companies tied for last place. Recent merger talks have placed TV and Internet providers under particular scrutiny, while disappointing customer service and rising prices have taken on a different dynamic in an era of streaming options such as Netflix, Amazon and Hulu. Continue reading Study: Declining Customer Satisfaction with TV, Internet Service

At last week’s Google I/O developer conference in San Francisco, Google announced a new initiative to mix online video services with popular television content. Via Android TV Channels, Internet video app publishers have the ability to add linear channels of programming to Google’s Android TV platform on the same program grid used for broadcast TV networks. According to Google, the initial launch partners include AOL, Bloomberg, the Huffington Post, Pluto, TED, Vevo, the Weather Network, and European live streamer Zattoo. Continue reading Android TV Blends Online Video and Broadcast Programming