Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

KLCS and KJLA in Los Angeles will be the first television stations to participate in a pilot test to determine if sharing airwaves can be achieved effectively without reducing signal quality. Since the conversion to digital broadcasting, stations have been able to use their spectrum allotment of six megahertz more efficiently and broadcast multiple signals on a single band. The FCC hopes the experiment will encourage broadcasters to participate in spectrum auctions so that more airwaves can be used for wireless broadband. Continue reading Two LA TV Stations Test Channel Sharing to Free Up Spectrum

Amazon is expected to launch a new sub-$300 games and entertainment device this year that runs Android. To compete with the likes of Sony, Microsoft and Nintendo, the product — the name of which has yet to be announced — is said to stream and download games, music, movies and television content. Key to the device’s success is its price point, on par with Amazon’s Kindle and Kindle Fire HD, which are priced comparatively lower than Apple’s iPad. Continue reading Amazon to Launch Android Device for Games and Entertainment

Screenwriter and director Quentin Tarantino is suing online media publisher Gawker Media LLC and the website AnonFiles.com for over $1 million for copyright infringement. Tarantino filed the complaint on Monday after Gawker and AnonFiles.com posted an online copy of “The Hateful Eight,” written by Tarantino. The filmmaker said he was depressed the screenplay had been leaked, and is cancelling all plans to develop the script as his next project.  Continue reading Tarantino Suing Gawker and AnonFiles.com for Leaking Script

According to a new report from U.K.-based Generator Research, online movie streaming can be as profitable as television downloads and disc sales. The report estimates that film producers are projected to earn $29.4 billion from television and home video sales in 2014. However, the report also recommends a shift in distribution strategies for home entertainment, as revenue from DVD and Blu-ray sales are expected to decline by 38 percent over the next four years. Continue reading Online Streaming the Answer to Declining DVD, Blu-ray Sales?

Twitter is targeting second screens with a strategy that focuses on the intersection of video and data. The company has reportedly been meeting with agencies and brands this year, including several meetings held during CES, to showcase its ad product road map. Those who met with Twitter signed non-disclosure agreements and could not discuss upcoming products, but the strategy is believed to be bullish on video and data, and a counter to Facebook’s recent push into video. Continue reading Twitter and Facebook to Battle for Second Screen Ad Dollars

Yesterday, we reported two stories related to Verizon’s acquisition of Intel’s OnCue cloud-based TV platform. In our reporting we noted that a number of companies were believed to be developing Internet TV services, including Amazon, which was reportedly working on a set-top box for delivering streaming video. In response to multiple reports from leading news publications, Amazon reps made a public statement denying any plans the company is rumored to have regarding an Internet TV initiative. Continue reading Amazon Denies Rumors That It is Planning a Pay TV Service

Video processing company Folded Space announced its deep color content encoding (DCE) and decoding algorithms, which are now available for new HD and Ultra HD displays. The algorithms allow these newest displays to show off more vibrant colors captured by HDR cameras. DCE is a much more efficient process than other similar methods that use a lot of bandwidth, and Folded Space intends to license the encoding algorithm to software partners. Continue reading Folded Space Unveils Deep Color Content Encoding for UHD

During a talk at the Variety Studio at the Sundance Film Festival, director/producer/actor Mark Duplass offered some straightforward advice to peers and young filmmakers navigating the world of distribution. He stressed the importance of making films available on Netflix, saying the release of his first movie on the streaming media service “made his career.” Duplass, who has debuted nearly 10 films at Sundance, was there to premiere his new project, “The One I Love.” Continue reading Mark Duplass Offers Advice to New Filmmakers: Get on Netflix

Verizon Communications has completed a long-awaited deal to acquire Intel’s cloud-based TV platform. Terms have yet to be released, but people familiar with the matter put the price around $200 million. The acquisition is expected to help Verizon FiOS customers search for content on TVs and Verizon smartphones and tablets. It could also help Verizon establish a foundation for offering an Internet-based version of pay TV, which several companies such as Amazon, Apple and Sony are also said to be pursuing. Continue reading OnCue: Verizon to Acquire Intel’s Cloud-Based TV Platform

A number of companies are making moves toward launching Internet TV services that would be available on any mobile device and allow for easier navigation and recording in the cloud, among other features. Sony claims to be close to testing a cloud-based TV service, while Verizon has purchased an Internet TV service developed by Intel. Meanwhile, Amazon is said to be working on a set-top box for delivering streaming video, and Apple is approaching content companies to pitch its own solution. Continue reading Some Companies Moving Toward Offering Internet TV Services

As Netflix and similar online streaming services gain in popularity, premium channels like HBO and Showtime are seeing a decline in paying viewers. A new report from researcher NPD Group reveals that the number of household subscribers to pay TV channels has dropped by 6 percent over the past two years, while streaming subscription services have increased by 4 percent. Many see this change as part of the migration from the expensive bundled options of cable. Continue reading Are Premium Channels Losing Customers to Streaming Sites?

Fox plans to offer a special one-day preview of its Fox Sports Go service by streaming Super Bowl XLVIII free to tablets and PCs. To promote the online and mobile authentication service, Fox will stream the NFL championship game between the Broncos and Seahawks, its halftime show with Bruno Mars and the Red Hot Chili Peppers, and related programming. The live stream will be available on Sunday, February 2 for iPads via the Fox Sports Go app and for desktop PCs at FoxSportsGo.com. Continue reading Fox to Preview Authentication Service by Streaming Super Bowl

The Federal Communications Commission is scheduled to conduct its first major auction of wireless airwaves in six years today. Telecom analysts at New Street Research estimate that national wireless carriers AT&T, Verizon Wireless, Sprint and T-Mobile — along with satellite TV operator Dish Network — will spend at least $46 billion on spectrum over the next two years in a series of auctions. Next year, the government plans to sell coveted spectrum in the 600 megahertz band, used by TV stations, to be resold for wireless use. Continue reading FCC Scheduled to Begin Wireless Airwaves Auctions This Week