Viacom and Twitter Partner on Social Video Ad Campaigns

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Apple iTunes and Netflix Dominate the Online Video Market

Newly released statistics indicate that Apple’s iTunes and subscription service Netflix continue to lead the Internet video market. Earlier this month, we reported that Netflix held a clear lead in SVOD viewership over Hulu and Amazon for Q1. Yesterday, Apple announced that iTunes viewers are purchasing more than 800,000 TV episodes and 350,000 movies per day. Additionally, Apple announced that HBO GO and WatchESPN are now available directly on Apple TV. Continue reading Apple iTunes and Netflix Dominate the Online Video Market

Vdio Comes Out of Beta: Offers Movies and TV Episodes

Video discovery and viewing service Vdio, which was created by Skype co-founder Janus Friis, officially came out of its limited beta this week, making it available for anyone interested in renting or purchasing movies and TV shows in the U.S. and U.K. Vdio is available online and as an iPad app. According to the Rdio Blog, “starting today, you don’t have to be an Rdio listener to buy, rent and share your favorite movies and shows with friends.” Continue reading Vdio Comes Out of Beta: Offers Movies and TV Episodes

Facebook Hashtags All About the Second Screen Audience

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

DreamWorks Animation Passes on Cable in Favor of Netflix

DreamWorks Animation has signed a multiyear deal to produce original series for streaming video service Netflix. While financial details were not disclosed, the companies announced yesterday that more than 300 hours of programming are planned to debut exclusively on Netflix. A kids’ show based on DreamWorks’ summer movie “Turbo” will debut online in December. Netflix will also replace HBO as DreamWorks’ premium subscription video partner, beginning with this year’s theatrical releases. Continue reading DreamWorks Animation Passes on Cable in Favor of Netflix

Netflix and Amazon Continue Pursuit of Younger Audience

Netflix today announced the launch of Netflix Families, a new destination site intended to promote Netflix’s family-friendly offerings. The website features Netflix recommendations for parents and children, streaming tips and promotional content. Also, Amazon announced that it has added more than a thousand books, games, educational apps, movies and TV shows to its Kindle FreeTime Unlimited, including kids’ titles from Disney, Warner Bros. and Electronic Arts. Continue reading Netflix and Amazon Continue Pursuit of Younger Audience

Chief Execs Discuss Benefits of Mergers in Cable Sector

Liberty Media CEO Greg Maffei met several weeks ago with Time Warner Cable CEO Glenn Britt to discuss the potential benefits of cable industry mergers, according to a person familiar with the matter. Liberty acquired a 27 percent stake in pay TV operator Charter Communications early last month. Ten days ago, Liberty Chairman John Malone told shareholders that Charter probably has “the best operating team in the business.” Continue reading Chief Execs Discuss Benefits of Mergers in Cable Sector

Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

Amazon recently announced plans to offer online grocery shopping in Los Angeles. While the $79 Amazon Prime provides customers with two-day shipping and streaming TV shows and movies, the $299 AmazonFresh Service, originally tested in Seattle, will additionally enable members to order groceries that will be delivered to the door in hours. Retail giants such as Walmart and Costco have suggested that online grocery delivery is a nearly impossible business. Continue reading Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

Facebook Borrows from Twitter Ad Playbook with Hashtags

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

NCTA Cable Show: Battling Cord-Cutting with Technology

“TV Everywhere” and “cord-cutting” were major themes at this week’s NCTA Cable Show in Washington, D.C. where the industry presented technologies intended to sustain its relevancy. Examples included Roku and Xbox as cable set-tops, smartphones as remotes, iPads as TVs, a Slingbox product from Arris and more. Comcast unveiled its X2 cloud DVR and TiVo is expanding its TV Everywhere options with a new Web portal. Continue reading NCTA Cable Show: Battling Cord-Cutting with Technology

Industry Vets See Big Future for VOD, Problems for Studios

As part of the grand opening of the Interactive Media building at the USC School of Cinematic Arts, filmmakers George Lucas and Steven Spielberg spoke on a panel regarding the future of entertainment. During the discussion, the inevitable landscape of entertainment media was characterized as grim for the majors with rising movie ticket prices and theatrical releases becoming a niche market, as content continues its vast migration to online video-on-demand. Continue reading Industry Vets See Big Future for VOD, Problems for Studios

NCTA Cable Show: Comcast Unveils X2 Cloud-Based Platform

During the NCTA Cable Show this week in Washington D.C., Comcast CEO Brian Roberts unveiled the X2 cloud-based entertainment platform that will enable Xfinity TV subscribers to access live and on-demand television programming, online video, personalized recommendations and apps across platforms including computers, smartphones, tablets and TVs. The company has also upgraded its current X1 platform with a new “Send to TV” feature that allows users to send Web content to their set-top box. Continue reading NCTA Cable Show: Comcast Unveils X2 Cloud-Based Platform

Talk Shows are Making the Transition to Mobile Programming

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming

E3 2013: Disney Infinity Has Potential as Major Franchise

During this week’s Electronic Entertainment Expo in Los Angeles, Disney Interactive promoted “Disney Infinity,” its upcoming video game environment and merchandise hybrid that incorporates physical toy figurines based on popular characters from the company’s films and television shows. Kids can interact with RF-outfitted action figures, power discs, and play set hexagons that can integrate film locations and theme park attractions. Continue reading E3 2013: Disney Infinity Has Potential as Major Franchise

ESPN to Shut Down 3D Sports Channel by End of This Year

ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. “We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.” Continue reading ESPN to Shut Down 3D Sports Channel by End of This Year

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