Brands are getting closer to the long-awaited “shoppable video” model that provides consumers with the ability to purchase items directly through their favorite TV show or online music video. Companies are developing interactive video technology that provides direct links to items within video content via a click or touch of the screen. Israeli startup Interlude, founded by musician Yoni Bloch, has raised $18.2 million so far. Cinematique, founded by CEO Randy Ross, has raised $5.4 million and has developed touchable video tech for numerous brand partners. Continue reading Startups Offer New Possibilities with Interactive Video Tech

BuzzFeed, already a top Facebook video contributor with four different brands, launched another one in October: Top Knot, which focuses on beauty and fashion. The Top Knot Facebook page already has nearly 1 million fans and has logged almost 200 million views in two months, with a handful of clips generating up to 7 million views each. BuzzFeed and NBCU, which invested $200 million in the company, are looking into ways to collaborate, in addition to an announced plan to jointly cover the 2016 Summer Olympics. Continue reading BuzzFeed Introduces Yet Another Top Facebook Video Page

Streaming video now makes up 70 percent of Internet traffic, says Sandvine, a Canadian networking-equipment company that conducted a global study during September/October 2015. The company monitored a slice of global services for home broadband to take a snapshot of online traffic across North America, Africa and the Middle East and found that real-time entertainment now prevails. Furthermore, in North America, Netflix dominates about 35 percent of aggregate peak-period Internet traffic, up from 22 percent in 2011. Continue reading Streaming Video, Notably Netflix, Dominates Internet Traffic

Vevo, a joint venture of Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media, just bought Showyou, a subscription-based video streaming platform and Vevo’s first-ever acquisition. The move is largely seen as Vevo’s effort to become more independent from its reliance on YouTube and to compete directly with other premium products including YouTube Red and Spotify. Showyou, which started as a social curation platform in 2011, switched to a subscription-based service last year. Continue reading Vevo Buys Showyou to Cut Out YouTube, Compete with Spotify

The BBC introduced “Visual Perceptive Media,” an experimental project out of its R&D unit in Salford, UK, which allows video stories to adapt in response to individuals’ personalities and tastes. The British broadcaster earlier created the audio-based Perceptive Media project; a radio drama makes adaptations based on the listener’s location, time of day and other factors such as proximity to the device and background noise. The video-based project begins with a mobile app that conducts a personalization process. Continue reading The BBC Experiments with TV Shows That Adapt to Personality

YouTube, no stranger to copyright infringement battles, says it will pick up the legal costs of four video creators that are the focus of takedown demands. The company says it chose creators that used third party content legally permitted under the “fair use” provisions for commentary, criticism, news and parody. The company has stated it wants to protect free speech, but it is also signaling its support to video creators to help build loyalty in an increasingly competitive online video environment. Continue reading YouTube Stands Up For Video Creators Fighting Takedowns

Though LeTV is little known in the U.S., that’s about to change. The Chinese online video and consumer electronics behemoth, which posted an estimated $1.6 billion in revenue last year, is about to introduce U.S. consumers to its Android-based smartphone, a bike with an integrated GPS device, smart TVs with voice control, a 4K video streaming box and a VR headset. The company plans to initially focus on the 3 million Chinese speakers in the U.S. but has also inked a two-picture deal with “Lion King” director Rob Minkoff. Continue reading China’s LeTV Brings VR Headset, Smart TV, More to the U.S.

Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance

New media companies that attracted an entire demographic away from traditional television are making a counterintuitive move by producing TV programs, often in partnership with networks and other Hollywood players. BuzzFeed, Vice Media and Huffington Post are among the companies now inking deals with HBO, A+E Networks, Comcast’s Universal Studios and Hearst Television. One big reason why is that new media purveyors have to meet expectations of sky-high valuations, and TV is a more predictable revenue stream than online video. Continue reading New Media Companies Lured to TV by Revenue Opportunities

We are used to very sophisticated search for text, but when it comes to online video, search tools are quite primitive. Netflix allows users to search by titles, people and genres; Hulu powers search for titles and people; and HBO Now restricts search to titles. The potential for exquisitely granular search — and potential new revenue streams — can be found in each TV show or movie’s rich metadata. But how to unlock it, and how to structure search is still open to question and experimentation. Continue reading There is Untapped Potential in Enhanced Online Video Search

Ellation, a new brand for subscription-based online video services, is about to be unveiled by Otter Media, the joint venture between AT&T and the Chernin Group. When it rolls out, Ellation — whose name is a play on words on the Aleutian Islands, a series of interconnected islands between Alaska and Russia — will host Crunchyroll, Creativebug and SoompiTV. Otter Media’s goal is to build between 30 and 50 niche video channels under the aegis of Ellation, which has been in development for the past few months. Continue reading Ellation Debuts as New Chernin, AT&T Brand for Online Video

New Form Digital Studios announced it has signed YouTube stars PJ Ligouri and Sawyer Hartman for a pair of video series to be made available exclusively through Vimeo On Demand. Ligouri and Hartman, who collectively have more than 3 million YouTube subscribers, were awarded deals after creating shorts with New Form Digital, the MCN backed by Brian Grazer, Ron Howard and Discovery Communications. Jim Henson’s Creature Shop has been tapped to create the mythical beasts for Ligouri’s series, “Oscar’s Hotel for Fantastical Creatures.” Continue reading YouTube Stars to Launch Video Series via Vimeo On Demand

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

While Netflix and YouTube combined account for roughly half of all Internet bandwidth consumed during peak hours in North America, the latest projections from Cisco suggest even greater growth for online video. The company predicts that in five years, video will be responsible for 80 percent of the world’s Internet consumption (and 85 percent in the U.S.). Cisco explains that the growth will be the result of cord-cutting, mobile expansion, Internet users consuming more (and higher quality) video, and an increase in the overall number of global users. Continue reading Cisco Projects 80 Percent of Internet Will Be Video by 2019

Analyst and venture capitalist Mary Meeker has released her annual Internet Trends report, noting that nearly everything is now being optimized for mobile, online video continues its upward trajectory, global Internet user growth is finally showing signs of slowing (as is smartphone adoption), the on-demand economy is healthier than ever, and diversity increasingly matters to the tech industry. Interestingly, Meeker points out that video was responsible for 64 percent of Internet traffic and 55 percent of mobile traffic last year. Continue reading Mary Meeker: Internet Growth is Slowing, Video Remains King