The VOID, a VR startup newly headed by former Lucasfilm manager Cliff Plumer, is earning accolades as an experience that could jump-start mass acceptance of the new entertainment medium. For The VOID, the user dons an untethered VR headset, a vest outfitted with haptic sensors and small backpack, picks up a plastic gun, and enters interconnected rooms to play a 10-minute “Ghostbusters” adventure zapping apparitions. The first IMAX VR Experience Centre also recently opened in Los Angeles, with more to come. Continue reading The VOID, IMAX Pioneer Successful Virtual Reality Experiences

Razer, which develops hardware and services for the gaming world, announced this week that it is acquiring THX from Creative Labs, with plans to run the iconic audio company (founded by filmmaker George Lucas in 1983) as an independent subsidiary with a focus on overseas expansion and new device areas such as VR headsets. THX is expected to continue operating under current management, led by CEO Ty Ahmad-Taylor. Razer, run by CEO Min-Liang Tan and valued at $1.5 billion, also acquired gaming startup Ouya last year. Financial terms of the THX deal have not been disclosed. Continue reading Razer Purchases THX with Plans for VR and Global Expansion

RadicalMedia has been working on a project to present “great people” as holograms in venues optimized for augmented reality. Although much of the project is under wraps, more became clear recently when RadicalMedia partnered with Uncorporeal, a volumetric capture startup developing technology to create human holograms that can be used in VR or AR content. Headed by Sebastian Marino, formerly visual effects supervisor on “Avatar,” Uncorporeal’s eight staffers are veterans of Lucasfilm, Weta Digital and Electronic Arts. Continue reading RadicalMedia and Uncorporeal Develop Hologram Experience

Darth Vader is the star of an upcoming Lucasfilm virtual reality project centered on “Star Wars.” Although the project is largely undefined at this point — it has no name, genre, or release date — what we do know is that the story will both reveal new details about Darth Vader’s background and try out some innovative storytelling techniques. Lucasfilm’s ILMxLAB, which accesses award-winning VFX facility Industrial Light & Magic, Skywalker Sound and the “Star Wars” story group, is developing the project. Continue reading ILMxLAB Debuts ‘Tatooine’ VR, Develops Darth Vader Projects

Magic Leap has not yet set a date to unveil its mixed reality technology, and didn’t do so at a recent Fortune conference in Aspen. There, Magic Leap founder/chief executive Rony Abovitz and chief marketing officer Brian Wallace said the technology is “very real” and “not a research project anymore.” Some listeners detected a hint that a product might be released this fall, but Abovitz and Wallace never made an overt statement. The most they would say is that the public would see its products “soonish.” Continue reading Magic Leap Still Mum on Release Date, Describes Production

VFX and CGI veterans Euan Macdonald, Hans Uhlig and Kymber Lim have secured funding led by Michael Bay’s 451 Media Group, 500 Mobile Collective, and WI Harper Group to launch an immersive entertainment company called CryWorks, with plans to produce virtual and augmented reality experiences. “Although there are a few high-quality VR content pieces to date, most of them have little incentive for the viewer to keep tuning back in,” said Macdonald. “We see an opportunity to build the first VR broadcast network, partnering with other production companies and creating addictive, episodic experiences.” Continue reading CryWorks: Disney, Pixar, ILM Vets Launch New VR Company

Magic Leap and Lucasfilm’s ILMxLAB have partnered to develop “Star Wars”-related content for the former’s technology. Because Magic Leap has kept its mixed reality developments under wraps, neither company would reveal details about specific experiences that would result from the partnership. But Magic Leap founder Rony Abovitz, at the WIRED Business Conference in New York City last week, did show a teaser that showed two iconic “Star Wars” characters, computer-generated but very real looking, interacting with participants. Continue reading Magic Leap and ILMxLAB Plan to Make ‘Star Wars’ Immersive

Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera

Industrial Light & Magic’s Experience Lab (ILMxLAB), the Lucasfilm R&D division that prototypes interactive, immersive cinema for VR, augmented reality and theme park attractions, debuted a VR experience of “Jurassic World” at Sundance. Now, it’s rolling out “Trials on Tatooine,” a VR demo using the same CG models created for “Star Wars: The Force Awakens.” Lucasfilm’s parent company Disney also just released a new 360-degree video, “Cold Lairs,” to tease its upcoming “Jungle Book” remake. Continue reading ILM and Disney Unveil Compelling VR Experiences for Movies

Lucasfilm’s ILMxLAB R&D unit just did a limited demonstration of its new “Star Wars” virtual reality experience: “Star Wars: Trials on Tatooine,” using the HTC Vive headset. The user, by walking around in a 15×15-foot space, explores the planet’s surface, does some maintenance on a Millennium Falcon, meets R2-D2 and fight offs a group of attacking Stormtroopers with a lightsaber. After unveiling the experience to a group of journalists, Lucafilm plans to allow other “select audiences” to also experience it. Continue reading Lucasfilm Shows Off ‘Star Wars’ VR Experience with HTC Vive

If you can’t wait until December 18 to see “Star Wars: The Force Awakens,” you’ve got a brand-new 360-degree immersive video series to enjoy. Lucasfilm’s ILMxLAB studio, partnered with Google and Verizon, just created a virtual reality experience, “Jakku Spy,” which is available on the official “Star Wars” Android and iOS apps and viewed via Google Cardboard. The VR experience puts the user in the desert world of Jakku, as a Resistance secret agent. New “vignettes” will be available every few days until the film’s debut. Continue reading ILMxLAB Debuts ‘Star Wars’ VR Series Ahead of Film Premiere

Google just debuted a tool that allows users to customize their Google apps with graphics related to “Star Wars,” in anticipation of the December 18 release of “Star Wars: The Force Awakens.” The user chooses the dark side or light side, and Google then redecorates Google Maps, Gmail, YouTube, Search and Android Wear with lightsabers, TIE fighters and other “Star Wars”-themed iconography. Google promises more “Star Wars” tweaks prior to the opening of the movie, which is expected to top “Avatar” in ticket sales. Continue reading Google Introduces Star Wars-Themed Customization for Its Apps

At the Oculus Connect 2 developers conference, the company, now a unit of Facebook, focused on its efforts to increase the amount of content available for VR headsets, several of which are slated for launch in early 2016. That’s because a dearth of content is seen as a stumbling block to consumer adoption of VR when it becomes widely available. The conference unveiled newly inked deals for streaming movies and TV shows from Netflix, the popular “Minecraft” game and movies including “The Hunger Game” series. Continue reading Oculus Conference Puts Spotlight on Virtual Reality Content

Earlier this summer, we reported that Industrial Light & Magic was launching its new ILMxLAB division to develop virtual reality and augmented reality experiences for movie fans. The experimental division has now shown off three of its VR and AR proof of concept projects. In addition, ILMxLAB houses a team from Walt Disney Imagineering that’s working on futuristic Disneyland attractions. None of it would be possible without ILM’s unique blend of creative staff, cutting edge technology and years of expertise. Continue reading Industrial Light & Magic Creates VR/AR Projects in ILMxLAB

SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA