Instagram iPhone Photo App Developing a Following: Brands Take Notice

  • Instagram, an iPhone-only photo app, has become a darling of the fashion world.
  • Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
  • Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
  • Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
  • “The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”

Why is PostSecret the Best-Selling iOS App in America this Week?

  • In its first four days of availability, the PostSecret iTunes app has drawn more than 100,000 users sharing more than 50,000 secrets.
  • The $1.99 app is an extension of the popular community art project that started with people mailing in postcards containing their secrets and later spawned five New York Times bestselling books and a 2.1 million member online community.
  • “Sharing a secret and connecting with someone that has a similar secret provides a cathartic release for people to overcome loneliness,” explains creator Frank Warren. “While the PostSecret app allows secret sharers to connect, they are doing so in a safe, anonymous and protected environment where no personal information exchanged.”
  • Wired.com adds: “At a time when we often don’t know if our connection to our gadgets is pulling us away from actual human interaction or revealing too much about who we are and where we go, creating an app that collects our most intimate secrets and keeps us anonymous — while simultaneously making us feel closer — could prove to be a welcome relief.”
  • An Android version of the app is expected later this year.

Trouble at RIM: Will the BlackBerry Company Consider Selling?

  • Jaguar Financial Corporation CEO Vic Alboini, an investor in struggling Research In Motion, is urging the BlackBerry maker to consider selling the company. He has recommended that RIM form a committee of independent executives to explore the proposal.
  • According to the article: “RIM is seeing its once commanding presence in the smartphone market eroded by the likes of Android and Apple’s iOS: where a year ago RIM accounted for 19 percent of the market, second-quarter figures from Gartner put the company’s current share at 12 percent.”
  • Alboini suggests that selling RIM would maximize the company’s value to investors, who have watched their investments in the Canadian company significantly decline during the last year.
  • “RIM has been hanging hopes for its future on the BlackBerry PlayBook tablet, as well as a new swath of smartphones expected to land in 2012 based on RIM’s recently-acquired QNX operating system — the same OS used in the PlayBook,” reports Digital Trends. “So far, industry response to the PlayBook has been muted, with many citing its reliance on a BlackBerry handset for email as a major impediment — and U.S. mobile carrier Sprint recently backed out of plans to offer a 4G version of the PlayBook, citing lack of customer interest.”

Miso Teams with DirecTV for Another Synchronized Social TV Experience

  • Miso’s iPhone application has paired up with DirecTV receivers over Wi-Fi to provide users an experience beyond TV show checkins.
  • The application automatically shows users what is playing, allows them to share what they’re watching and rate it, chat with other viewers, and answer questions about the show.
  • Miso co-founder Somray Niyogi says, “Now that we know what you’re watching, we can explore what synchronization could really mean. To us, it’s about value — this may come in the form of simplicity of sharing, delivering you complementary content, getting answers to questions you might have while watching TV or a combination of all of the above.”
  • Miso has more than 225,000 users and competes with GetGlue and Yahoo-owned IntoNow. Earlier this year, the startup began beta tests of an Android app to work with programming on Boxee.

iTunes Match: Supports Downloading AND Streaming from the Cloud

  • Apple’s iTunes Match went live to developers for testing this week and music “streaming” from the cloud is reportedly already up and running.
  • If the hype is accurate, the TechCrunch article header from Dennis Kuba’s story submission may prove telling: “With iTunes In The Cloud, Apple Under-Promises And Over-Delivers.”
  • Apple enthusiasts are excited to see what shakes out this fall with iOS 5 and iCloud. Yesterday, TechCrunch reported: “Tonight brought perhaps the biggest surprise revelation yet: iTunes in the Cloud will support streaming as well as downloading of music.”
  • There is also speculation that this announcement may lead to a possible “cloud iPhone.” Rumors are making the rounds that Apple might unveil a low-cost iPhone 4 (with minimal on-board storage) alongside its new iPhone 5 release. If iTunes has streaming functionality, the low-cost version of the iPhone could rely on the cloud for content.
  • Be sure to check out the iTunes Match videos included in the post.
  • TechCrunch recently added an update: “There’s some debate going on right now about whether or not this is technically streaming. Even Apple is avoiding the term, as Peter Kafka points out. There are two reasons for this — reasons Google follows as well with their service.”

New Direction: Apple Pulls The Plug on TV Rentals from iTunes

  • There has been a fair amount of recent press regarding changes to Apple’s TV rental offerings. Peter Kafka, reporting for The Wall Street Journal, writes: “Apple has completely removed customers’ ability to rent shows from iTunes; the remaining options are to buy individual episodes or in some cases a ‘Season Pass’ for a year’s worth of shows.”
  • Apple spokesman Tom Neumayr says people prefer buying TV shows instead of renting, which not surprisingly may be more in line with the needs of customers interested in Apple’s cloud initiatives. “iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose,” Neumayr said.
  • According to a Fox statement: “After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service.”

Samsung ChatON: Do We Need Another Instant Messaging Service?

  • Samsung is poised to release its own free mobile messaging service.
  • ChatON is designed to simplify mobile communication by connecting users on all major smartphones. It will support Bada, Android, BlackBerry, iOS and PCs.
  • “The idea is to enable users to communicate instantly with each other using any mobile phone, along with sharing hand-written notes, images, and video,” reports Digital Trends.
  • “Samsung has vastly simplified mobile communication by allowing users to connect to our upcoming feature phones and all major smartphones in the market,”said Samsung’s media solution center chief Ho Soo Lee. “Users around the world can now enjoy easier and richer interactivity with whoever they want, in the format they want — this is mobile communication reinvented and democratized.”
  • ChatOn will have an aggressive launch, initially available in more than 120 countries in 62 languages. Digital Trends reports that it will boast a wide range of social services including interaction with Facebook and support for conversation windows, photos and videos.

MagAppZine 2.0: iPad Publishing App Lowers Price, Adds Newsstand

  • MagAppZine is a DIY app-publishing platform designed to lower the cost for publishers looking to create an application for the Apple App Store.
  • Starting next month, the 2.0 version will offer PDF uploads, website viewing and in-app sales of multiple issues (at a significant price drop).
  • “Co-founder Paul Canetti spent three years at Apple before leaving to launch a series of iOS training and development businesses,” reports ReadWriteWeb. “Then he started MagAppZine last July. It’s a simple looking publishing platform that democratizes access to publishing online — a little like blogging but for an App Store world.”
  • “Our most basic app package launched in April of this year,” explains Canetti, “but in September we are re-launching MagAppZine 2.0, which will include the new links and multimedia, an InDesign tool, and integration with Apple’s upcoming Newsstand feature. We’re also rolling out a new tiered monthly pricing structure that has plans starting at $99 a month.”

Android and iOS Numbers Continue to Surge While Competitors Slide

  • Based on Q2 statistics, Android has extended its dominance as the most popular smartphone operating system in the U.S., while Apple’s iOS also continues to gain traction.
  • According to NPD, 52 percent of smartphones shipped in the U.S. during the second quarter were running Android (up 19 percent from the previous year). Apple’s iOS earned a 29 percent share, up seven percent from Q2 2010.
  • NPD reports that these figures may have an impact on the potential revitalization of Motorola. “Google’s acquisition of Motorola shifts the balance of power in the handset-patent conflict between Google and its operating system competitors,” said Ross Rubin, executive director of industry analysis for NPD. “Android’s momentum has made for a large pie that is attractive to Motorola’s Android rivals, even if they must compete with their operating system developer.”
  • Market gains for Android and iOS have negatively impacted the competition. Market share for Research In Motion’s BlackBerry OS dropped significantly from 28 percent in the second quarter of 2010 to 11 percent this year. Microsoft’s Windows Mobile also suffered, falling from 10 percent in Q2 2010 to four percent in Q2 2011.
  • Prepaid smartphone numbers are on the rise, which may also impact Motorola (8 percent of prepaid phones were smartphones in Q2 2010, a figure that jumped to 22 percent this year). “Android is also leading the charge in the rapidly growing prepaid smartphone market,” Rubin said. “This was once a key segment for Motorola that the company has an opportunity to reclaim as prepaid carriers build their smartphone portfolios.”

Facebook Introduces New Messaging App Dubbed Messenger

  • Facebook has announced a new iOS and Android messaging app named Messenger that will allow users to send and view messages to Facebook friends across the two most popular phone platforms.
  • The app will also include a group messaging feature that will enable users to message multiple people for a single large conversation. Additionally, Messenger will help with coordinating group events by allowing users to include their current location in messages.
  • “Now Facebook’s vision when buying app maker Beluga is becoming clear,” reports Digital Trends. “The company has taken Beluga’s group messaging app and married it with Facebook contacts and messages.”
  • Messenger joins other emerging messaging services such as Apple’s iMessage and Google’s Huddle, but Facebook has the advantage of its 750 million member user base.
  • Will Facebook’s Messenger have an impact on RIM’s BlackBerry?

Mac OS Surpasses Linux in Popularity Amongst Developers

  • Apple’s Mac operating system has reportedly edged past Linux in popularity amongst developers in North America.
  • Windows OS remains the clear frontrunner for development with 80 percent of developers. However, while 5.6 percent of developers said they prefer Linux, Mac OS has taken second place with 7.9 percent.
  • “Apple has made tremendous strides in the last few years with innovative products and technologies. [As such], it’s quite reasonable to see developers adopting the Mac and its OS as a development environment,” explains Evans Data CEO Janel Garvin. “Linux has lost some of its luster after years of only single digit adoption.”
  • Mac OS X is based on the Unix operating system. The latest iteration — Mac OS X Lion version 10.7 — features a redesigned UI to help bridge Apple’s iOS for mobile devices and Mac OS for desktop computers.

Rdio for iPad App: Streaming Music Better Than Spotify?

  • Rdio has released a free iPad version of its streaming music app. According to the Gizmodo review: “Spotify may be stealing all the hype and pub for streaming music services but let’s not kid around here, Rdio still makes the best music apps across any platform.”
  • The review raves about the app based largely on its selection, album art, social aspects and quality music player.
  • Users can listen via their iPad headphones or through other devices thanks to AirPlay support — a feature that particularly appeals to the staff at Gizmodo: “I always thought it was funny to use the iPad as your music player but when you think about it, Rdio + AirPlay + Big Honking Screen gives you the biggest remote control in the house for the best audio system in your house with all the streaming music not in your house.”
  • For a better look at the interface, the post includes a brief video demo.

Apple Expected to Launch iTunes Replay in Coming Weeks

  • Apple is rumored to be securing the rights to allow downloading of TV shows and movies in addition to previously announced music in a new service called iTunes Replay.
  • The service will allow users to access movies they purchased since January 1, 2009. Some content will only be available for download five times.
  • Streaming will be to Apple TV and most likely iOS mobile devices.
  • AppAdvice reports: “The name, iTunes Replay is currently being used internally, and is planned to be kept when Apple makes this public. You should expect this to go public in the coming weeks, as the necessary changes are being pushed to Apple’s servers at the moment.”

iOS Developers Unite Against Lodsys and Patent Trolls

  • Renowned iOS developer Mike Lee announced on Monday a new venture called Appsterdam Legal Defense Team that will band together the small developers to fight against patent trolls.
  • Ars Technica reports: “The goal, aside from the obvious one of being free from frivolous patent lawsuits, is to become ‘the ants of East Texas, minding their business until someone invades their anthill.'”
  • Apple has licensed patents from Lodsys, which it says covers third party developers — but the infringement claims against iOS developers are continuing.
  • The result is uncertainty that could imperil these smaller developers and the developer community generally, not only for Apple but for Android and other platforms.
  • “This is bigger than just Apple platforms,” explains Lee. “Apple has the luxury and history of moving very slowly — they accepted a 60 day discovery, for example. Dozens of app makers could be destroyed by then. There is also good chance Apple can’t actually sue Lodsys, since Apple is under contract by Intellectual Ventures and IV probably snuck indemnity in there.”
  • “We’re going after Lodsys for sure, but understand the ultimate target is Intellectual Ventures,” Lee added. “They are the Mordor to these trolls.”

BBC iPlayer Expands Internationally with New iPad App

  • The BBC’s popular iPlayer is an on-demand broadband television and radio service that has been available in Great Britain for four years.
  • As of last week, the service is now available through an iPad app to 11 countries in western Europe (Austria, Belgium, France, Germany, Italy, Luxembourg, Ireland, the Netherlands, Portugal, Spain and Switzerland) — with plans to launch in the U.S., Canada and Australia by the end of the year as a pilot program.
  • The app will allow users to stream programs over 3G and Wi-Fi, with the option to download for later viewing offline. International users will have access to some content for free, while full access will be subscription-based.
  • Luke Bradley-Jones, managing director of BBC.com, describes iPlayer as a VOD service: “We will have content from the last month, but also the best from the catalog stretching back 50 to 60 years.” He added, “What we’re trying to test in the pilot is the ability to drive exploration and discovery through a programming approach rather than an algorithm-based approach. We’re not trying to compete against a Netflix or a Hulu. This has to be tailored and hand-crafted, so we can create a tone of voice.”