Multiplatform video service provider Vubiquity and DVR pioneer TiVo announced a partnership yesterday that will integrate Vubiquity’s AnyVU Streaming service with the TiVo user experience. AnyVU Streaming is an end-to-end multiplatform video solution that enables service providers to launch TV Everywhere services. The TiVo user interface will allow for integration of Vubiquity’s subscription movie package ViewNow on any device.

Vubiquity, formerly known as Avail-TVN, launched ViewNow in December 2012 and currently reaches more than 10 million U.S. homes. Its customers include Verizon FiOS, Redbox Instant by Verizon, and AT&T (for the U-Verse Screen Pack).

“Vubiquity’s partnership with TiVo allows each organization to focus on its strengths,” suggests the press release. “TiVo provides a consistent user experience across set-top boxes, PCs, tablets and mobile phones, while Vubiquity manages the distribution and streaming of a deep catalog of movie assets, trailers, metadata and artwork directly to an end-user’s connected device.”

ViewNow delivers video content in MPEG-2, MPEG-4 and a range of adaptive bitrate (ABR) profiles compatible with traditional set-top boxes and devices such as PCs and Macs, iOS and Android phones and tablets, and other connected devices.

“Vubiquity’s ViewNow service brings subscription movies to any device, anywhere, making it a natural addition to our strategy of providing the highest quality TV viewing experience to the subscriber — one that seamlessly and easily allows them to access all the content they love, whenever and wherever they want it,” explains Thomas Elam, TiVo VP and general manager, U.S. Service Provider Business.

“The integration will give ViewNow the opportunity to target its multiscreen VOD offering to TiVo’s MSO partners, which include U.S.-based providers such as RCN Corp., Charter Communications, Cable One, Suddenlink Communications, GCI, and Mediacom Communications,” reports Multichannel News. “Some in that group, including GCI and Mediacom, are starting off with TiVo hardware, with plans to offer a six-tuner hybrid QAM/IP gateway from Pace that ports the TiVo platform.”

The AnyVU Streaming service, featuring ViewNow content, will be demonstrated at booth #2007 during next week’s Cable Show (June 10-12, Washington DC).