In a surprise announcement yesterday, Facebook revealed its plans to acquire Oculus VR, maker of the virtual reality Oculus Rift headset. Reaction to the $2 billion agreement has ranged from excitement on Wall Street — to bewilderment by those questioning the accuracy of the news — to anger by some early supporters who pledged funds to the startup via its Kickstarter campaign. Others reportedly disappointed in the news include developers who purchased early prototypes of the Oculus Rift hoping to become the first to create games. Continue reading Facebook Plans to Purchase VR Startup Oculus for $2 Billion

Dolby plans to introduce a surround sound experience for tablets and smartphones. During last month’s Mobile World Congress in Barcelona, the company detailed how algorithms running on an audio processor chip or ARM processor core could simulate Atmos-like surround sound by essentially tricking the user’s brain into thinking the audio is 3D. While it is not clear when the tech might become available to consumers, Dolby says the first iteration will be ready for hardware partners by the end of this year. Continue reading Dolby Wants to Bring Atmos Surround Sound to Mobile Devices

At the Game Developers Conference in San Francisco this week, a collection of tech companies and organizations announced the formation of the non-profit Immersive Technology Alliance (formerly S3DGA), which plans to develop games involving augmented reality, virtual reality, 3D and gesture controls. Members include Avegant, Big Blue Bubble, Electronic Arts, Epson, GameFace Labs, Technical Illusions and others. Earlier reports that Oculus VR is involved in the consortium turned out to be inaccurate. Continue reading Game Companies Announce the Immersive Technology Alliance

3D Systems, provider of 3D printing solutions, and toy and game company Hasbro have announced plans to co-develop creative, immersive play experiences “powered by 3D printing” for children. The partnership aims to commercialize play printers and platforms later this year, combining 3D Systems’ printing products with Hasbro’s portfolio of consumer brands. 3D Systems has been spending more on R&D, and recently announced plans to partner with Hershey to develop 3D printing tech to produce food items. Continue reading 3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

Hollywood, computer companies and video game makers have often pursued interesting ways to bring entertainment closer to reality, a pursuit that may head to the next level with the introduction of holodeck-related technologies. Some scientists and researchers now believe that holodecks, which would allow the audience to become a part of the story rather than just passively sitting back and watching it, could become available in some form by 2024.  Continue reading Holodecks Could Become a Reality Within the Next Ten Years

The Oculus Rift virtual reality headset was developed with video games in mind, but is becoming a compelling possibility for filmmakers as well. A 360-degree interactive video of a live performance by Beck proves to be truly immersive, making the viewer feel as if he or she is on stage with the musician. Makers of the Rift took to this year’s Sundance Film Festival to interact with filmmakers and see how the virtual reality technology can potentially be used in cinema. Continue reading Oculus Rift: Virtual Reality Headset Goes Beyond Video Games

The Army Contracting Command is looking into new technology for effective training methods. Northrop Grumman believes it has a solution with its Virtual Immersive Portable Environment (VIPE) Holodeck technology. The VIPE Holodeck is a 360-degree virtual training system that allows users to participate in simulations, mission rehearsal and data visualization. The technology works by using a Kinect integration navigation sensor, which allows users to feel immersed in the environment. Continue reading VIPE: New Virtual Holodeck System Used for Training Simulation

The focal point of the virtual reality renaissance, the Oculus Rift, is edging closer to its consumer release. The company was at the 2014 CES showing off the latest update to its ever-improving 3D head-mounted display with a prototype codenamed Crystal Cove. The new device improves the frame rate and image persistence of its two screens to reduce motion blur. ETC was on-hand to test out the latest VR experience and talk to the company’s young founder, Palmer Luckey. Continue reading Changing the Way We Game: Virtual Reality with Oculus Rift

Bendable video screens offer the best of both worlds: an immersive cinema experience by pushing forward into the screen for an increased peripheral experience — or a flat panel for viewing basic content such as a news show from across the room. New flexible substrates are making this possible, and two manufacturers showed prototypes at CES. Samsung and LG both unveiled widescreen TVs that can mechanically bend at the press of a remote control button. Continue reading Bendable Screens Provide the Option of Going Flat or Curved

Immersive technology was all the rage as wide screens took over cinema in the 1950s. Its impact was made real again in three manufacturers’ booths at the 2014 International Consumer Electronics Show. Samsung, LG and Hitachi all showed impressive 105-inch diagonal, “5K” displays. The immense curved screens, featuring an ultra-wide 21:9 aspect ratio, are the first of their kind to present movies this close to their native cinematic format. Continue reading Ultra HD Flirting with Aspect Ratio: Video Curves That Please

Google Glass moved Augmented Reality from the science fiction depicted in “Minority Report” to the real world. But the technology — which allows the superimposition of data, 3D CGI or video over a real environment, in real time — still has a long way to go. More importantly, the work has barely begun to make AR a revenue-generating business. “We’re not just putting content on top of the world but using context to decide what to display and how to display it, to expand the story and the experience,” said DAQRI CEO Brian Mullins. Continue reading Augmented Reality Needs Powerful Storytelling and Interaction

Intel is embracing the Internet of Things, making a big push into the smart products space, including wearables, tablets and cameras, showcasing at CES a host of new devices that will be branded Intel RealSense, many of which will leverage its new RealSense 3D camera tech. Intel CEO Brian Krzanich wowed the crowd when he sent a giant whale swimming over the head of the audience at his keynote address at the Venetian Hotel Monday night, a glasses-free 3D effect that looked amazingly lifelike. Continue reading Intel Brings Immersive Tech to Wearables, Tablets and More

Motorola Mobility has announced that animation veteran Glen Keane will work on the third installment of Motorola’s “Spotlight Stories” series, which features short, interactive projects designed specifically for smartphones. The longtime Disney animator’s credits include “Aladdin,” “The Little Mermaid,” “Pocahontas,” “Tarzan” and the Oscar-winning short “Paperman,” among others. The Motorola projects are being made available via the built-in Spotlight app on Moto X phones. Continue reading Motorola Plans Interactive Short Film with Disney Animator

Virtual reality headset Oculus Rift, which began as a Kickstarter project seeking $250,000 (and eventually generated $2.4 million), is expected to transition from prototype to available product, thanks to $75 million in Series B venture funding led by VC firm Andreessen Horowitz. Oculus VR also announced that Marc Andreessen, co-founder of Andreessen Horowitz and one of the individuals behind Mosaic and Netscape, will join the company’s board of directors. Continue reading VR News: Oculus Rift Secures $75 Million in Venture Funding

The Panono Camera offers a compelling solution for recording panoramic shots. The device is a ball with 36 embedded cameras that can be tossed into the air to capture 360-degree photos. Images are beamed wirelessly to a mobile device, and then stitched together in Panono’s cloud service. Creator Jonas Pfeil developed the prototype, which was roughly the size of a cantaloupe. Now he and the Panono co-founders plan to release a grapefruit-sized version in 2014 for $599. Continue reading Panono Camera Can Be Thrown into Air for Panoramic Shots