Films shot using the 3D world-building tool Mona will compete in what is being billed as “the world’s first metaverse short film festival.” Running September 26-29, the Mona Shorts Fest will take place in the immersive environment app that CEO Justin Melillo has coined “the Monaverse.” “With an entire film studio at your fingertips through Mona’s SDK and in-world experience, imagine what story you could tell,” the festival’s website suggests. Last summer, the company announced more than $14 million in Series A funds after “thousands of creators” used the platform to build experiences for Web3. Continue reading Films Shot ‘In-World’ at Mona Get Their Own Shorts Festival

Chinese tech firm Rokid released is first AR glasses in 2017, and is now making available an attachment called Rokid Station that brings an immersive 215-inch Android TV virtual screen experience to its new Rokid Max augmented reality eyewear. The Rokid Max glasses list for $439, but bundled with the Rokid Station the price is $529 (via preorder). The Rokid Max glasses feature micro OLED screens that can project what appears to be a 215-inch screen positioned about 10 feet from the user, creating the illusion of an immersive viewing experience. Continue reading Rokid Debuts Portable Android TV Device for Its AR Glasses

Sphere Entertainment, James Dolan’s MSG Entertainment spin-off, has opened Sphere Studios in Burbank. The 68,000-square-foot compound will output immersive entertainment for Sphere venues. The flagship Sphere in Las Vegas opens in September with a series of U2 concerts designed to show-off the 580,000 square-foot display that Sphere says is “the world’s highest-resolution LED screen.” The company has filed eight patents, including for the ultra-high resolution Big Sky camera, unveiled this week. Sphere says Big Sky has “the world’s sharpest cinematic lenses,” capable of delivering edge-to-edge images for the 16K x 16K immersive display at Sphere Vegas. Continue reading Sphere Launches Burbank Studio, Immersive Camera System

Open-world action role-playing game “Diablo IV” has become the biggest out-of-the-gate seller in Blizzard Entertainment history, generating $666 million in global sales within the first five days of its June 6 launch. The game developer equated the record to box-office movie performance, crediting “Diablo IV” for the company’s “biggest opening week of the year.” The online game, which accommodates single or multi-players, combines a gothic atmosphere with monster-slaying. The heroes of Sanctuary, the world in which “Diablo” is set, have already played more than 276 million hours, or more than 30,000 years. Continue reading Blizzard: ‘Diablo IV’ Generates $666 Million in First Five Days

Amazon has launched a new business-to-business program called Amazon Anywhere that lets makers of video games and mobile apps turn their platforms into e-retailers selling physical merchandise using Amazon’s back-end. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app,” the company said, promising to enable “immersive shopping experiences” for virtual worlds, starting with Niantic’s new augmented reality pet game “Peridot.” Companies like Niantic can invite users to link their Amazon account to their apps to purchase merchandise like toys and apparel. Continue reading Amazon Anywhere B2B Platform Helps Creators Set Up Shop

UK-based Immersive Gamebox has been bringing interactive play to venues, first in London and now in the U.S., where the company is currently in about 20 markets including New York, San Jose, Dallas, Denver and Salt Lake City. The goal is to expand to 100 stateside locations by 2025. Teams engage in social play in interactive smart rooms, taking part in adventures based on IP that so far includes about a dozen titles, including “Squid Game” and “Angry Birds.” Players are outfitted with 3D motion-tracking visors and touchscreens, eliminating the need for headsets. Continue reading The Growth of Location-Based Immersive Team Video Games

What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post-show report features extensive coverage and perspectives related to these key creative, business, and technology areas. Continue reading CES 2023 Report: Connection, Collaboration and Cooperation

Netflix is hoping that offering cinema-like spatial audio on a catalog of more than 700 titles for those who subscribe to its $20 per month premium tier will encourage more customers to upgrade. Spatial audio is engineered to deliver a 360-degree audio experience, including sounds that appear to come from behind the viewer. Customers who subscribe to Netflix’s Standard or Basic plans will have access to some spatial audio titles “but only on a small, select number,” the company said, describing the audio tech as “a game changer for the Premium plan viewing experience.” Netflix Premium already supports 4K, HDR, Dolby Atmos and Netflix Calibrated Mode. Continue reading Netflix Premium Offers 700+ Titles That Feature Spatial Audio

The National Basketball Association is extending its partnership with Meta Platforms in a multiyear deal that will include virtual reality experiences via the Horizon Worlds online platform and Meta Quest, “the official VR headset of the NBA and WNBA.” The NBA Arena in Meta Horizon Worlds will feature live NBA League Pass games in VR throughout the season. NBA-licensed apparel will launch in the Meta Avatars Store. Authenticated NBA accounts will also be able to experience shared watching in HD using Quest with VR sports hub Xtadium. Continue reading NBA Arena and Avatar Apparel Debut in Meta Horizon Worlds

Canon went all-in on VR at CES, demonstrating how the technology can be applied beyond games. As part of a partnership with director M. Night Shyamalan and his upcoming Universal Pictures thriller “Knock at the Cabin,” Canon invited attendees to don a VR headset and interact with characters from the film using the company’s Kokomo software for 3D VR video calls. The camera-maker’s goal is “to bring people closer together by revealing endless opportunities for creators,” Canon USA president and CEO Kazuto Ogawa said, invoking the theme “Limitless is More.” The company demonstrated solutions spanning entertainment, sports, communication and more. Continue reading CES: Canon Demos VR for Movies, Sports, Video Calls, More

The sluggish consumer adoption of virtual reality has pointed to a broader hesitation with immersive technologies that separate the user from their environment. In response, a niche market has evolved for technologies that unobtrusively live on the body while contributing an augmented sensory experience when needed. (See earrings that also offer directional audio from a company called Nova, for instance.) The Japanese exhibit section of the CES Eureka Park startup arena, however, showcased a more environmentally integrated — although still individualized — vision of immersion. Continue reading CES: Targeted Sensory Immersion at the Japanese Exhibition

Full Microsoft Teams integration has come to HoloLens 2 headsets, which are now able to make calls, browse and view calendars or join group meetings, among other things. Microsoft is also combining its key Dynamics 365 Mixed Reality Apps Teams and OneDrive to existing integrations with the Azure cloud and Power Platform. “No matter where they are,” HoloLens 2 users can “summon an array of holographic windows with a Teams call or chat, a Power BI dashboard, a Word document, a PDF or video, their OneDrive folder, or their calendar and operate in an immersive, 3D experience,” the company says. Continue reading Microsoft Goes All-In on Teams Integration with HoloLens 2

The industry is buzzing about a new Sony product called Mocopi that offers motion capture priced for consumers. The Meta Quest-compatible Mocopi utilizes six tracking bands to be worn on the head, back, hands and feet. Priced at 49,500 yen (or about $358), Sony announced Mocopi on its Japanese YouTube channel, with a U.S. release expected toward the end of January 2023. Touted as a way to operate avatars in the metaverse or make videos, Mocopi will have an SDK that can import motion data into 3D animations. Continue reading Sony Targets the Metaverse with Consumer Motion Capture

There’s trouble in virtual paradise, according to The Wall Street Journal, which says internal Meta Platforms documents show that its initial goal of 500,000 monthly active “Horizon Worlds” users by the end of 2022 has been revised to 280,000, which is over 80,000 more than it currently has. Meanwhile, Forbes says the debut of avatar “legs” demoed by Meta CEO Mark Zuckerberg at last week’s Meta Connect was actually “staged” using motion capture. However, a Meta spokesman explains that the company’s metaverse efforts were always expected to be a multiyear project, with ongoing improvements based on user feedback. Continue reading Meta’s ‘Horizon Worlds’ Is Struggling to Attract New VR Users

As it continues trying to close its $44 billion sale to Elon Musk, popular social networking service Twitter is taking steps to update its image, introducing multimedia posts for Android and iOS users, who can now augment text with photos, GIFs and videos in a single tweet. Previously, each tweet only accommodated one type of media, though multiple attachments of a single format were permitted. Simultaneously, the company has begun rolling out the “edit” button to U.S. subscribers using the premium Twitter Blue platform, which price increases from $2.99 to $4.99 this month. Continue reading Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue