AMC Entertainment, the world’s largest theater chain, just invested $20 million in Dreamscape Immersive, a company that has been developing a virtual-reality multiplex for the last year-and-a-half for rollout in the U.S. and U.K. Other investors include Steven Spielberg, 21st Century Fox, Metro-Goldwyn-Mayer and Warner Bros. Dreamscape’s team includes former chief of Disney’s theme park design, a “Men in Black” series producer, and a live event bigwig. With AMC’s investment, Dreamscape has amassed $40 million. Continue reading AMC Invests $20M in Dreamscape, Plans to Open VR Centers

Early Netflix executive Mitch Lowe is now in charge of MoviePass, and he plans to drop its movie ticket subscription price to $9.95, which will let customers go to one showing per day at any theater in the U.S. that accepts debit cards. In return, MoviePass pays theaters the full price of each ticket, with the exception of 3D or IMAX screens. The company just sold a majority stake to Helios and Matheson Analytics, a publicly traded data firm. AMC has stated it wants to block MoviePass subscribers. Continue reading MoviePass Cuts Subscription to $10/Month, AMC Fights Back

Samsung’s LED digital cinema display, first unveiled during invitation-only events at CinemaCon in March, has passed DCI compliance tests. The company is expected to have a commercial product available before the end of the year. Keio University in Japan, one of the affiliated partners of Digital Cinema Initiatives (DCI), completed the compliance test plan certification. Until now, only cinema projectors from Barco, Christie and NEC based on Texas Instruments DLP Cinema tech and Sony’s LCoS SXRD (Silicon X-tal Reflective Display) panel were considered DCI-compliant display devices.

Continue reading Samsung to Roll Out New DCI-Compliant LED Cinema Screen

At NAB this week, Google introduced its latest VR camera, the Yi Halo, one year after partnering with Xiaomi-backed, Chinese action cam maker Yi Technology. The $17,000 spherical device, which uses Google’s cloud-based stitching system Jump for producing stereoscopic 360-degree videos, will be available this summer. The Yi Halo combines 16 4K action cams with an extra camera facing upwards. While Google unveiled Odyssey two years ago, featuring 16 GoPros, the rig has largely served as a test case. The Yi Halo, however, is commercially designed with feature improvements and multiple extras. Continue reading NAB 2017: Google Unveils the New $17K Yi Halo VR Camera

The studios are getting serious about VR productions, infusing them with more talent, money and time, and focusing on higher production values, original stories and a bit of celebrity. At the Tribeca Film Festival, virtual reality productions from director Kathryn Bigelow, musicians John Legend and Pharrell Williams, and producer Megan Ellison among others will be showcased. IMAX is also investing in venues for experiencing VR, with a center opening in Los Angeles, and plans to open more in the U.S., U.K., and China. Continue reading Hollywood Creatives Starting to Explore New VR Experiences

Dreamscape Immersive has raised $11 million to push forward its goal of opening a VR storefront at a Los Angeles shopping center. Investors include director Steven Spielberg, three Hollywood studios (Warner Bros., 21st Century Fox and Metro-Goldwyn-Mayer), IMAX, venture capital firm Bold Capital Partners and mall chain Westfield Corp. Dreamscape co-chairman and former DreamWorks motion picture chief exec Walter Parkes says the VR content will include original experiences and others tied to movies. Continue reading Dreamscape Raises $11 Million to Fund Retail VR Experiences

The 45+ year-old IMAX is now setting its sights on virtual reality, with the company’s chief executive Richard Gelfond seeing VR as the future of movies. In fact, IMAX is hoping to lead the charge into this new medium for storytelling, investing $50 million into VR content. The plan is to finance more than 25 VR experiences in the next three years; the company is already in discussions with directors and studios. IMAX also inked a deal with Google to build a new and improved VR camera, which it plans to unveil in 2018. Continue reading IMAX Plans to Create Big Screen Immersive VR Experiences

Microsoft is planning a push into VR this year with its Windows Holographic software and Windows-compatible VR headsets. At CES, Chinese consumer tech company Lenovo is previewing its own upcoming headset based on the Windows Holographic platform (users will need a PC with Windows 10), which is expected to launch during the second half of 2017. Priced under $400, it seems Lenovo is looking to compete with the Oculus Rift, HTC Vive and PlayStation VR. Interestingly, the unnamed Lenovo headset will also feature the ability to run some augmented reality experiences using external cameras. Continue reading Lenovo Plans to Launch Windows VR Headset Later This Year

Having exited beta, Google’s VR platform Daydream is now available to developers who can use the VR SDK to build virtual reality experiences for Daydream-capable phones and headsets. Daydream is already baked into Android 7.0 (Nougat) and can also integrate with Unity and Unreal game engines. Apps to be available at launch include CNN, HBO, Hulu, IMAX, MLB, NBA, Netflix, The New York Times and The Wall Street Journal, as well as Ubisoft and Electronic Arts games. Daydream was first introduced at Google I/O in May. Continue reading Google Offers Daydream SDK and Unity Support to Developers

On October 14, director Ang Lee’s “Billy Lynn’s Long Halftime Walk,” about young American war heroes, will have its world premiere at the 54th New York Film Festival. During the festival, the movie will screen in a 300-seat theater specially configured to show it as Lee intended: in 3D, 4K UHD at 120 frames per second. Few (if any) commercial theaters in the U.S. are technically capable of projecting the movie as it was shot and no such film has ever been screened publicly. Sony Pictures Entertainment will release the film nationally on November 11. Continue reading Festival to Screen Ang Lee Film in 3D, 4K at High Frame Rate

Mitch Lowe, a Netflix co-founder and former Redbox president, is now chief executive at New York-based MoviePass, a company that pitches a subscription service for moviegoers. The user gets a debit card, which starts at $30 a month, to attend as many movies as she likes, in movie theaters that cover 90 percent of the country. But movie theater owners are reluctant to fully adopt the non-traditional idea. To gain acceptance, Lowe plans to launch the company’s first major marketing campaign, expand its services and raise more money. Continue reading New MoviePass CEO Hopes to Get Theater Owners on Board

During its I/O conference this week, Google announced it is releasing a new virtual reality system, dubbed Daydream, which includes a range of VR-capable Android smartphones, a headset design, a controller and applications, all of which will be released this fall. Daydream will be compatible with Google’s current and future Android mobile operating system, including the upcoming version, code-named Android N. Samsung, Alcatel-Lucent, Asustek, HTC, Huawei, LG and Xiaomi are among those already building Daydream-compatible phones. Continue reading Google Introduces VR System Daydream, VR-Capable Phones

During ETC’s Virtual Reality Summit at NAB in Las Vegas this week, panelists, moderated by Fox Networks Group executive vice president of technology solutions Chris Blandy, considered the challenges in their experiences in producing live streaming VR. Fox Sports Media Group senior vice president of field and technical operations Michael Davies reports that, there are “some things you might think are captivating that aren’t.” “Some things surprise you,” he suggested. For example, “Boxing was great — we got a great camera position.” Continue reading ETC’s Virtual Reality Summit on Live Streaming Production

Industrial Light & Magic’s Experience Lab (ILMxLAB), the Lucasfilm R&D division that prototypes interactive, immersive cinema for VR, augmented reality and theme park attractions, debuted a VR experience of “Jurassic World” at Sundance. Now, it’s rolling out “Trials on Tatooine,” a VR demo using the same CG models created for “Star Wars: The Force Awakens.” Lucasfilm’s parent company Disney also just released a new 360-degree video, “Cold Lairs,” to tease its upcoming “Jungle Book” remake. Continue reading ILM and Disney Unveil Compelling VR Experiences for Movies

IMAX debuted its new IMAX with Laser digital projection system in London; Dubai; Los Angeles; Seattle; Reading, Massachusetts; and Chantilly, Virginia. The new projection system, which offers 4K resolution, Rec. 2020 color space and up to 60 fps, made use of 120 patents the company exclusively licensed from Kodak. IMAX says the contrast ratio is double that of IMAX 15/70mm film and higher than the 2500:1 contrast ratio of its Xenon lamp systems. The first movie to debut on the system is “The Walk” in 3D. Continue reading IMAX with Laser Debuts with “The Walk” to Positive Reviews