Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Airbnb Debuts Tours and Activities in Turn Towards Services

Hoping to leverage the traveler’s yen for experiences that make her feel more connected to the places she visits, Airbnb is now offering local tours, activities from surfing lessons to pub crawls, and its travel services in major cities worldwide. Airbnb, valued at $30 billion, is currently one of the world’s fastest growing privately held companies, although it hasn’t been welcomed in all cities. Bringing in local hosts as guides, the tours have been tested by Airbnb in a few cities, soon expanding to 12 and, by 2017, 50. Continue reading Airbnb Debuts Tours and Activities in Turn Towards Services

Instagram Mimics Snapchat and Periscope with New Features

Facebook’s Instagram just debuted two new features for live streaming video and ephemeral messaging, both of which reflect the popularity of such features in Snap’s Snapchat and Twitter’s live-streaming Periscope. By doing so, Instagram has heated up its competition with Snapchat and now competes more directly with Periscope. Instagram, which will roll out the new video features to a small group before a wider launch, also recently introduced Instagram Stories, which apes Snapchat Stories.  Continue reading Instagram Mimics Snapchat and Periscope with New Features

Facebook’s Zuckerberg Lists Options for Managing Fake News

After weeks of accusation that fake news on Facebook, much of it favorable to Donald Trump, impacted the election, Facebook chairman/chief executive Mark Zuckerberg published a post describing ways the social media company might handle the issue. Among the potential steps are third-party verifications, improved automated detection tools and simpler ways for an ordinary user to flag suspicious content. Zuckerberg originally stated that the idea Facebook influenced the election was “a pretty crazy idea.” Continue reading Facebook’s Zuckerberg Lists Options for Managing Fake News

Facebook Acquires FacioMetrics for Human Emotion Detection

Facebook has acquired FacioMetrics, a startup spun off from Carnegie Mellon University. FacioMetrics’ IntraFace can detect seven different emotions on peoples’ faces. Since the purchase, FacioMetrics has been removed from the app stores. The acquisition is likely fueling Facebook’s goal to apply its artificial intelligence research to create “gesture-based controls, recognize facial expressions and perform related actions.” Facebook has said it will use FacioMetrics to enhance its augmented reality face masks. Continue reading Facebook Acquires FacioMetrics for Human Emotion Detection

Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

High Profile Snap IPO Could Push Other Startups to Go Public

Snapchat parent company Snap Inc. has confidentially filed for its IPO, according to sources familiar with the matter. The four-year old messaging app could go public as early as March 2017, in what is expected to be one of the highest-profile stock debuts in years, and one that could potentially convince other tech startups to test public markets. The Venice, California-based company is looking to raise as much as $4 billion, with a valuation in the $25 billion range, which could make it the largest U.S.-listed tech offering since Chinese e-commerce giant Alibaba went public in 2014. Continue reading High Profile Snap IPO Could Push Other Startups to Go Public

Google, Facebook Ban Fake News From Earning Ad Revenue

During the U.S. presidential election, the preponderance of fake news on various social media sites got a lot of attention. Now, Google says it is updating its policies to ban fake-news websites from using AdSense, its ad-selling software. The company defined fake news as “pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the [website’s] primary purpose.” Following in Google’s footsteps, Facebook similarly banned fake news sites from using its advertising network. Continue reading Google, Facebook Ban Fake News From Earning Ad Revenue

Slack Faces Messaging Competition From Microsoft, Facebook

Group messaging is heating up. Startup Slack Technologies, valued at $3.8 billion, got it going and, now, Microsoft, with Teams, and Facebook, with Workplace by Facebook, are moving in on the space. Slack has been expecting this level of competition for some time, and it’s one of the reasons behind the company’s recent partnership with IBM to use Watson artificial intelligence services. All of this makes it clear that tech companies, big and small, see messaging as the next big thing after email. Continue reading Slack Faces Messaging Competition From Microsoft, Facebook

Google Releases Daydream View Headset to Positive Reviews

Google’s first VR headset, the $79 Daydream View, started shipping, the first step in the company’s goal to make Android the dominant VR operating system. Daydream faces some stiff competition, however, including Facebook’s Oculus Rift and Samsung Gear VR for PC and mobile devices, and Microsoft’s holographic version of Windows. So far, reviewers are giving Daydream a thumbs-up, as simple to use, inexpensive and light, and one reviewer calls the content on YouTube VR the new headset’s “killer app.” Continue reading Google Releases Daydream View Headset to Positive Reviews

2016 Presidential Race Breaks Internet, Social Media Records

The 2016 U.S. presidential election broke the record as the biggest single live Internet event ever carried by Akamai Technologies and the biggest Internet audience for any news event ever. The company reports that live video streaming related to the election reached 7.5 terabits per second just before midnight Eastern Time on November 8. President Obama’s 2009 inauguration topped out at 1.1 Tbps, as a comparison. European soccer finals this summer, at 7.3 Tbps, held the previous record for live streaming. Continue reading 2016 Presidential Race Breaks Internet, Social Media Records

Facebook Messenger to Launch New Instant Games Platform

Facebook is again advancing into gaming. The company not only introduced Facebook Gameroom, its desktop PC gaming platform but now is preparing to launch Instant Games, a platform on Messenger for lightweight HTML5 games. King, of “Candy Crush” fame, is already testing an Instant Game, “Shuffle Cats Mini,” in New Zealand, and game studio Big Viking is also planning on debuting titles for the upcoming Instant Games launch. Facebook added chess, basketball and soccer mini-games to Messenger earlier in the year. Continue reading Facebook Messenger to Launch New Instant Games Platform

Facebook’s Instagram Plans to Integrate Live Video Streaming

According to Instagram CEO Kevin Systrom, the Facebook-owned photo- and video-sharing site plans to add live video streaming. Systrom believes live video could help strengthen user relationships; however, he did not specify how or when Instragram would introduce the feature. “Reports indicate that Instagram has already been testing live video streaming with some of its users, displaying live streams from contacts similar to the way it currently surfaces the recently-launched Instagram Stories feature,” explains Variety. Introduced in August, Instagram Stories is similar to Snapchat in that its images and videos disappear after 24 hours. Continue reading Facebook’s Instagram Plans to Integrate Live Video Streaming

Facebook Debuts New Optical Networking Tech, 100G Switch

Facebook is intent on helping innovate technological advances as it grapples with increasingly more video, and pushing down prices for hardware. To that end, the company has created Voyager, a high-speed, long-distance networking system, and will share its plans with other companies, per its commitment to open source software. Voyager will enable data centers in different locations to link with fiber-optic cables. The company also unveiled Backpack, its 100G-switch platform for connecting racks inside the data center. Continue reading Facebook Debuts New Optical Networking Tech, 100G Switch

Facebook Takes on Snapchat with New Flash Messaging App

Facebook launched a picture and messaging application that’s nearly identical to Snapchat, something it has already attempted to do twice. Both previous attempts — Poke and then Slingshot — failed. But this new app, Flash, which is about one-third a big as Snapchat’s Android app for Google’s new Pixel phone, is aimed specifically at emerging markets where Wi-Fi and connectivity are both scarce commodities. This move makes it clear that Facebook hopes to dominate in a market that Snapchat has not yet taken over. Continue reading Facebook Takes on Snapchat with New Flash Messaging App

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