Dolby Uses Biosensors to Research Media’s Impact on Viewers

Dolby Laboratories, known for its proprietary high-dynamic range technology, is conducting research on how media impacts human beings. The biophysical lab, run by chief scientist Poppy Crum, was established in 2015, growing out of research begun in 2012 to better understand human reactions to audio and video. In addition to aiming thermal cameras at them, the subjects wear a 64-channel EEG cap measuring electrical activity in the brain, heart rate and galvanic skin response trackers and a pulse oximeter. Continue reading Dolby Uses Biosensors to Research Media’s Impact on Viewers

Google Share of Search Ad Market to Hit 80 Percent by 2018

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Twitter Live-Streaming eSports Competitions, Related Content

Twitter has added eSports to its growing list of live-streaming pursuits. The social-networking company plans to broadcast more than 1,500 hours of gaming competitions this year. Twitter is working with eSports organizer ESL (originally Electronic Sports League) and game festival organizer DreamHack, both owned by Sweden-based Modern Times Group. The live streams include coverage of globally popular games such as “StarCraft” and “League of Legends,” in addition to sponsored highlight packages and traditional advertising. Twitter is also broadcasting an exclusive weekly highlight program. Continue reading Twitter Live-Streaming eSports Competitions, Related Content

Facebook Signs Exclusive Streaming Deal with MLS, Univision

As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Brands Experiment with 360-Degree Video Tech on Snapchat

After making a splash on Facebook and YouTube, 360-degree videos have made their way to Snapchat. Major brands such as Chick-fil-A, Netflix and Universal Pictures have been experimenting with virtual experiences on the social platform. Universal took users on a tour of a masquerade ball from “Fifty Shades Darker,” while Netflix rolled out a 360-degree trailer for “Ultimate Beastmaster.” Michael Rucker, co-founder and COO of VR firm OmniVirt, notes that clients are seeing two to three times higher swipe-up rates when using the format. Engagement is also on an upswing, with the average user spending more than a minute with these experiences. Continue reading Brands Experiment with 360-Degree Video Tech on Snapchat

Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Facebook launched its first dedicated virtual reality app, Facebook 360, initially available only for the Samsung Gear VR mobile headset. The new app, for download via the Oculus Store, will serve as a central hub for the more than one million 360 videos and 25 million 360 photos already posted to the site. Meanwhile, Vimeo has joined competitors Facebook and YouTube in introducing support for 360-degree video content. The site now features a channel of curated 360 videos in addition to a series of tutorials designed to assist video creators with producing immersive content. Continue reading Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Facebook Data Policy Update Will Curb Surveillance of Users

Under pressure from the ACLU and other advocacy groups, Facebook announced it would not allow law enforcement and third party vendors to use its data for surveillance purposes. Facebook did not define surveillance in the update to its data policy, but police have reportedly been using the social network to track protesters and activists. In October, the ACLU published documents from startup Geofeedia that detailed how the location-based, social media analytics platform tracked protestors in Baltimore, Maryland and Ferguson, Missouri. Continue reading Facebook Data Policy Update Will Curb Surveillance of Users

Facebook Introduces Voice Recognition Tech to VR Headsets

Facebook announced the beta release of a new voice search feature for the company’s Oculus Rift and Samsung’s Gear VR. “This feature lets you perform voice searches from Oculus Home to intuitively navigate games, apps, and experiences,” explains the Oculus team, noting future plans to “add even more functionality like seeing if a friend is online or contextual commands to invite people to a play a game with you.” While VentureBeat points out the feature “won’t let you look at your friends, your notifications, your profile, your avatar, app updates that you haven’t installed, or individual settings,” the review is largely positive and envisions future applications: “The speech technology might well end up becoming a part of Facebook’s more popular services, like WhatsApp, Messenger, Instagram, and even good old Facebook itself.” Continue reading Facebook Introduces Voice Recognition Tech to VR Headsets

Facebook Messenger Lets Users Post Snapchat-Like Stories

Messenger has joined Instagram and WhatsApp in emulating Snapchat’s popular Stories concept. Messenger Day is a new feature within the Facebook Messenger app that encourages users to share a daily photo story. Users can post photos and 15-second videos taken with the Messenger camera or images and GIFs saved on their smartphone. The Messenger Day story is visible to all Facebook friends, but it disappears after 24 hours. Facebook’s unique special filters for the images are designed to spark conversations and encourage meet-ups. Continue reading Facebook Messenger Lets Users Post Snapchat-Like Stories

Facebook Introduces New Hardware for Use in Data Centers

Facebook unveiled new hardware for use in its data centers, designs for which will be made available to outside companies through its Open Compute Project. The announcements were made during this week’s OCP U.S. Summit in Santa Clara. One announcement centered on a new GPU server designed to better serve the company’s AI initiatives. Big Basin — successor to the company’s Big Sur high-performance compute platform — will help Facebook train machine learning models that are 30 percent larger than those running on current servers. Continue reading Facebook Introduces New Hardware for Use in Data Centers

Eye-Catching Products Displayed at Mobile World Congress

Consumer electronics companies from all over the world debut their newest gadgets at the Mobile World Congress in Barcelona, and this year some of the most notable new devices were not phones. The interactive HoloCube by Merge, for example, is an AR system that displays games and educational content on a toy cube. Roborace built a self-driving car that can reach speeds of 200 mph. Additional gadgets that made a splash this year include a new 12-inch Samsung tablet, the 5x Dual Camera Zoom prototype from Oppo, and Giroptic’s 360-degree, live-streaming camera. Continue reading Eye-Catching Products Displayed at Mobile World Congress

Instagram Adds Photo Carousels to Encourage More Posting

Photo-sharing social media platform Instagram is trying to lower the standard for an Instagram-worthy picture by allowing users to post multiple photos at once. The new photo carousels allow users to share up to 10 photos and videos in a single post. Carousels look similar to single-photo posts in Instagram feeds, but users can swipe left and right to see the other pictures. The new feature could also benefit advertisers who want more space to share their products. Instagram has been trying to encourage more posting on their platform in the past year.  Continue reading Instagram Adds Photo Carousels to Encourage More Posting

Facebook Looking to Publish More Long-Form Original Series

Facebook is on the hunt for more TV-like original programming for the video tab in its mobile app. The company is looking for weekly shows no longer than 30 minutes per episode. Facebook isn’t interested in hard news content, but rather scripted and unscripted shows in subject areas including sports, science, pop culture, lifestyle, gaming and teens. Original programming would not only help keep users on the social media platform longer; it could also generate a significant amount of ad revenue. Continue reading Facebook Looking to Publish More Long-Form Original Series

Facebook Rolls Out Menus to Simplify Use of Messenger Bots

Facebook is updating its Messenger platform to make it easier for users to interact with bots. The interface now has a nested menu that categorizes all of the bot’s capabilities. Facebook also created a new option to allow developers to hide the chatting screen so that customers don’t even have to conduct conversations with bots anymore. This update seems to limit the capabilities of bots and future voice-computing software. It arrives as one launch partner of the bot platform is returning to email rather than using Messenger for customer notifications. Continue reading Facebook Rolls Out Menus to Simplify Use of Messenger Bots

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