IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

NATO, MPAA Update Anti-Piracy Policy to Include Wearables

The National Association of Theatre Owners, which currently maintains 32,000 U.S. screens, and the Motion Picture Association of America announced in a joint statement yesterday that their anti-piracy policies would now include powering off wearable devices. “As part of our continued efforts to ensure movies are not recorded in theaters,” the groups explained, “we maintain a zero-tolerance policy toward using any recording device while movies are being shown.” Continue reading NATO, MPAA Update Anti-Piracy Policy to Include Wearables

‘Twilight’ Coming to Facebook, Netflix Unveils Exclusive Deals

Lionsgate and “Twilight” creator Stephenie Meyer announced plans to distribute a series of short films exclusively via Facebook. Five aspiring female directors will be hired to produce mini-movies based on the “Twilight” characters. Meanwhile, Netflix announced a new original series for kids, the animated “Kong: King of the Apes,” in addition to an exclusive four-picture deal with Adam Sandler. Netflix is also dealing with a potential exhibition boycott after announcing the sequel to “Crouching Tiger, Hidden Dragon.” Continue reading ‘Twilight’ Coming to Facebook, Netflix Unveils Exclusive Deals

‘Crouching Tiger’ Sequel Slated to Debut Via Netflix and IMAX

Netflix and the Weinstein Company announced yesterday that they plan to release the sequel to “Crouching Tiger, Hidden Dragon” simultaneously via Netflix and a select number of IMAX theaters next August. This will mark the first time a major film debuts via online streaming and in theaters at the same time. The follow-up to Ang Lee’s Academy Award-winning martial arts drama will reportedly be the first of several films backed by Netflix that are expected to follow the new release model. Continue reading ‘Crouching Tiger’ Sequel Slated to Debut Via Netflix and IMAX

New Entertainment Experience: Viewers Flock to 4DX Theaters

The 4DX theater at L.A. Live experienced high ticket sales this summer. Viewers came to check out the first theater of its kind in the U.S., which provides audiences with the opportunity to experience rumbling and jerking seats, and spray, smoke and other effects that are synchronized with the on-screen action. Despite a weak summer box office across the country, the 4DK theater was filled to capacity on weekends and had an unusually high occupancy rate for weekdays, with higher ticket prices generating impressive revenues. Continue reading New Entertainment Experience: Viewers Flock to 4DX Theaters

Fox Film is First to Screen in Barco’s Escape Theater Format

New panoramic screening technology from digital cinema projector company Barco will debut this month with screenings of the 20th Century Fox film, “The Maze Runner.” To create a panoramic image, Barco’s “Escape” theater configuration uses three projectors and three screens — a primary screen front and center, with two angled screens on either side. While the side screens will initially feature footage created using visual effects, Fox is experimenting with camera setups to produce future movies for Escape. Continue reading Fox Film is First to Screen in Barco’s Escape Theater Format

Onscreen Text Messages Appear in Chinese Movie Theaters

Select movie theaters in Chinese cities have begun experimenting with “bullet screens” (or “danmu”) — a new model in which audience members can comment on the film via text messages and have their impressions projected directly onto the screen. The experience is targeting young viewers who often have difficulty being away from their tablets and mobile phones. The experiment currently involves theaters in major cities including Beijing and Shanghai, in addition to smaller cities such as Hangzhou. Continue reading Onscreen Text Messages Appear in Chinese Movie Theaters

Cross-Promotion Highlights the 4K Entertainment Experience

Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience

Dealflicks Partners with Movie Theaters to Offer Special Deals

Dealflicks is a company that offers movie and concession discounts in order to fill the empty seats in movie theaters. According to Dealflicks, about 88 percent of seats remain empty on average. The company is partnering with movie theaters to help attract consumers through special deals. Dealflicks has already raised $1.7 million in seed funding in order to offer these discounts through its mobile app. Meanwhile, over 400 theaters have partnered with the company.

Continue reading Dealflicks Partners with Movie Theaters to Offer Special Deals

Analysts Credit “Gravity” with Bringing 3D Back to the Spotlight

“Gravity” brought in 80 percent of its debut haul from 3D engagement, leading analysts to credit the film for bringing the format back into the spotlight. For studios and exhibitors, this is a plus because 3D tickets carry a large surcharge, potentially bringing in million of dollars. The recent increase in 3D interest can be partially attributed to the directors, including Gareth Edwards (“Godzilla”) and Marc Webb (“The Amazing Spider-Man 2”), who have been encouraging fans to see their films in 3D.  Continue reading Analysts Credit “Gravity” with Bringing 3D Back to the Spotlight

Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

IMAX announced that it has developed the first fully integrated dual 65mm 4K digital large-format 3D camera. Michael Bay’s latest Paramount Pictures project, “Transformers: Age of Extinction” is the first feature film to use the true 4K stereo camera, which captures both left and right eye images at full 4K resolution. According to the company, the new IMAX 3D Digital Camera system is “smaller, lighter and easier to use than other 3D digital camera systems on the market.” Continue reading Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

Video Equipment Rentals Plans to Acquire Cameron Pace Group

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

Comcast Customers to Soon Stream Games from Electronic Arts

Following two years of testing, Comcast and Electronic Arts are reportedly close to reaching an agreement that would allow customers to stream EA video games to televisions via Comcast’s X1 cable box system, and use their tablets as controllers. The cloud-connected X1 system features apps, viewing recommendations and voice control. According to sources familiar with the plans, games such as “FIFA,” “Madden” and “Monopoly” would be available to Comcast’s more-than 22 million U.S. customers. Continue reading Comcast Customers to Soon Stream Games from Electronic Arts

Samsung Opens Five-Story Innovation Museum in South Korea

Samsung opened its Samsung Innovation Museum at the company’s headquarters in South Korea this month. The museum features some of the most iconic inventions of the modern era, including Samsung TVs, smartphones and semiconductors. The creation of the museum is an effort by Samsung to escape its image as a “fast follower,” and showcase itself as an innovator. The five-story museum occupies about 118,000 square feet. It comes as Samsung goes up against Apple again in patent court.  Continue reading Samsung Opens Five-Story Innovation Museum in South Korea

‘In Your Eyes’: Joss Whedon Releases New Movie via Vimeo

With little fanfare, Joss Whedon’s Bellwether Pictures has released its newest film, “In Your Eyes,” for online distribution via Vimeo. During the film’s premiere at the Tribeca Film Festival this week, Whedon announced that the movie was already available online for $5. Whedon, the writer and producer of the film, previously experimented with bypassing traditional distribution methods with his 2008 Web series, “Dr. Horrible’s Sing-Along Blog.” This is his next step in exploring ways to release content directly to the audience. Continue reading ‘In Your Eyes’: Joss Whedon Releases New Movie via Vimeo

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