Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads

San Francisco-based social bookmarking site Pinterest announced yesterday that it plans to introduce e-commerce to its platform with “Buyable Pins,” which could go a long way to justify the company’s $11 billion valuation. Pinterest, popular with users for discovering and sharing real world things through a digital scrapbook approach featuring “pinned” items, will allow interested sellers to add “buy” buttons to items they post. The product’s early retail partners include Cole Haan, Ethan Allen, Macy’s, Kate Spade and others. Continue reading Pinterest Adds E-Commerce to Discovery with New Buy Button

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

Another Amazon Prime competitor has entered the mix. San Jose-based eBay is experimenting with a program that offers its customers free, fast shipping and returns for about $20 per year. The e-commerce company does not control shipping, so it has to work with sellers that agree to send items the same day they are ordered. In return, eBay gives those sellers discounts on selling fees and subsidies to help with the cost of shipping. The shipping program, eBay+, is only available in Germany for now. Continue reading E-Commerce Giant eBay Starts Shipping Program in Germany

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Walmart plans to launch a new loyalty program that will offer online customers unlimited free shipping for $50 per year. The program is half the cost of Amazon Prime, but does not include some of Prime’s popular perks such as streaming movies and TV shows, photo storage, and e-books. Walmart’s new service is part of a larger competition between retailers and e-commerce marketplaces for loyal customers. Walmart did not specify which markets will be part of the initial launch. Continue reading Walmart to Test New Shipping Service Similar to Amazon Prime

As Internet browsing via mobile devices continues to become the norm, tech companies are scrambling to add new functionality to the scaled-down mobile versions of their sites. In the coming weeks, Google plans to introduce buy buttons to its mobile search-result pages. The buttons will direct users to other Google product pages where purchases can be made (products will be sold by retailers). The move is seen by many as an effort by Google to create an online marketplace to take on leaders such as Amazon and eBay. Continue reading Google Buy Buttons Could Offer Alternative to Amazon and eBay

Jet, the e-commerce startup that plans to compete with Amazon on price rather than delivery time, recently made a beta version of its site available to the first 10,000 customers of the nearly 360,000 it has reportedly signed on for early access. Where other e-commerce companies are aiming to make online shopping more convenient through means of expedited shipments, Jet hopes to help customers save hundreds per year by offering lower prices on all its goods. Continue reading Jet Has Ambitious Plan to Take on Amazon with Lower Prices

Amazon launched its hotel-booking service this week, Amazon Destinations, that will initially feature about 150 hotels, inns and B&Bs located in the Northeast, Southern California and Pacific Northwest. While the listings include a few branded hotels, the focus will remain on smaller, independent properties and operators for now. The company began hotel bookings in 2012, primarily offering discounts to address excess inventory. The new service will allow owners more flexibility regarding rates beyond package deals and discounts. Continue reading Amazon Destinations Looks to Compete in Online Travel Market

At this week’s F8 developer conference in San Francisco, Facebook announced that it is opening up its Messenger app with a platform for creating apps. This will allow developers to build apps that can integrate with the social network’s instant-messaging service, which presently touts 600 million users. Nearly 50 integrated apps have been created under the program, including those from Bad Robot, ESPN and The Weather Channel. The service also supports 360-degree video with Facebook’s Oculus VR format. Continue reading Facebook Wants Developers to Integrate Apps with Messenger

Much like Prime for Android, “Amazon Unlocked for Apps & Games” is a new program that offers Amazon Appstore users an all-inclusive package of paid apps and in-app purchasing for free. The bundle includes popular gaming and professional apps such as Sonic Dash and OfficeSuite 8 + PDF Converter among others, valued anywhere between $0.99 and $9.95. To access these and other updated “unlocked” apps, users will have to download the Amazon app, where they can download their choice of unlocked apps for free.  Continue reading Amazon Unlocks Paid Apps and In-App Purchasing for Free

The Federal Aviation Administration has approved Amazon’s request to test drones outdoors. The FAA is stipulating that the tests be conducted only during the day and no higher than 400 feet off the ground. Amazon is hoping that unmanned aerial vehicles may be used for a future 30-minute package delivery service, and the open-space testing would help in its development efforts. During testing, Amazon will report to the FAA regarding the number of flights, any software issues and related data. Continue reading Amazon Receives FAA Approval to Test Drones in Open Spaces

Amazon’s Prime Now one-hour delivery service, which launched last year in Manhattan as a benefit to Prime members and recently expanded to more New York neighborhoods, is now available in select areas of Baltimore and Miami. From 8:00 am to 10:00 pm, seven days a week, the service offers free two-hour delivery, and one-hour delivery in select zip codes for a $7.99 charge. Prime members interested in the ultrafast delivery service can download the Prime Now app, available for iOS and Android. Continue reading Prime Now Delivery Service Expands to Baltimore and Miami

Facebook is adding a new feature that allows its users to send each other money through Facebook messages. Users link their debit cards in order to send their friends money. Unlike PayPal or Venmo, users do not have to “cash out” the funds. The payments transfer directly between debit cards. The new service, which is free to Facebook Messenger users, will roll out in the U.S. in the next few months. It will show up in the Messenger app as a dollar sign, next to the icons for text, photos and thumbs up. Continue reading Facebook Unveils Peer-to-Peer Payments on Messenger App

According to comScore, 10 percent of Internet users in the U.S. only go online via smartphones and tablets. The measurement firm further notes that 13 percent of users accessing retail apps and sites do so via mobile devices only. Interestingly, the number of mobile-only shoppers at the top 10 retailers exceeds 50 percent in some cases. During January, for example, comScore reports the following percentages for mobile-only shoppers at top retailers: 51 percent at Walmart, 59 percent at Apple, and 53 percent at Target. Continue reading Percentage of Mobile-Only Shoppers at Top Retailers Increases