Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers

In its annual ranking of companies based on revenue, the latest Fortune 500 lists Apple third on the list, followed by Walmart and Exxon Mobil. With $233 billion in revenue, Apple is the top tech company on the Fortune 500. “Apple jumped two slots from last year, and it was also the most profitable company, with $53 billion in profits in 2015,” reports Business Insider. Amazon is listed as number 18, with $107 billion in sales, while Verizon is ranked 13th, HP 20th, Microsoft 25th, IBM 31st and Alphabet 36th. Meanwhile, Facebook jumped 85 spots to number 157, and Netflix moved from 474 to number 379. Continue reading Fortune 500 Lists Apple as the Highest Tech Company in Sales

According to an annual survey of online shoppers conducted by UPS and comScore (now in its fifth year), consumers indicate for the first time that they made more purchases via the Web than in physical stores. Shoppers say they made 51 percent of purchases online this year, compared to 48 percent last year and 47 percent in 2014. Respondents also indicated an increase in mobile shopping; 44 percent of smartphone users used their device for purchases, compared to 41 percent the previous year. As a result, some department stores are experiencing sales slumps. Continue reading Survey Shows Growth in Online Shopping, Impacting Retailers

Yahoo has distributed letters to potential buyers to launch an auction for its portfolio of 3,000 patents that could earn more than $1 billion. The collection dates back to the company’s 1996 IPO, including its original search tech, say those familiar with the plans. “Yahoo has set a mid-June deadline for preliminary bids,” reports The Wall Street Journal, “and hired Black Stone IP, a boutique investment bank that specializes in patent sales, to run the auction.” Yahoo confirmed the sale of patents and pending applications “related to Web search and advertising.” The company is also selling its core Internet business; Verizon reportedly bid about $3 billion. Continue reading Yahoo Plans for Auction of Patent Portfolio, Lines Up Buyers

Later this month in Denver and Phoenix, Walmart will launch a pilot project, in partnership with Uber and Lyft, to deliver groceries to homes. Other companies that have competed in this area include Instacart, DoorDash, the U.S. Postal Service, Uber and Amazon, all of which vie to establish accounts with retailers and restaurants. Walmart is also testing a delivery service with its warehouse company Sam’s Club in Miami, using startup Deliv, which also handles same-day deliveries for Kohl’s, Macy’s and others. Continue reading Walmart Evolving its Supply Chain with Uber, Lyft and Drones

Amazon is taking on Google with the launch of its Video Direct ad-supported video service, which allows anyone to upload original or licensed video content, similar to the YouTube model. Amazon account holders will have the options of offering their content for free, to rent or own, via a subscription channel, or exclusively to Amazon Prime members. The move is another step in Amazon’s push into media as the company continues to invest in original programming and exclusive deals with the likes of HBO and Epix, while introducing a month-by-month subscription option to compete with Netflix. Continue reading Amazon Ramps Up its Google Rivalry with New Video Service

In March, South Dakota passed a new law requiring many out-of-state online and catalog retailers to collect the state’s sales tax, a challenge to a 1992 U.S. Supreme Court ruling on Quill v. North Dakota prohibiting states from doing exactly this. The regulation has already resulted in several lawsuits. If the law is not overturned, other states are likely to follow suit, levying similar Internet sales tax rules. The implications would be enormous if numerous states adopt these rules, likely forcing audits and new tax rules in thousands of jurisdictions across the nation. Continue reading South Dakota’s New Internet Sales Tax Law Spurs Lawsuits

Boosted by Amazon Web Services, Amazon just posted its most profitable quarter in its nearly 22-year history. The company’s revenue is often on a roller coaster; for Q1 2016, it showed net income of $513 million ($1.07 a share), compared to losses of $57 million (12 cents a share) in the same quarter last year. Revenue has bumped to $29.13 billion from $22.72 billion a year ago, with share prices rising more than 12 percent. This compares with less-than-stellar Q1 reports from Apple, Google, Microsoft and Intel. Continue reading Amazon Profits from AWS, Doubles-Down on Original Content

Amazon unveiled two new Prime plans on its website, introducing a video-only option for monthly subscribers. The new offering could ramp up the competition between its video service and Netflix. The first new plan costs $8.99 per month to stream TV shows and movies through a video-only version of Prime, while the second runs $10.99 per month for all Prime benefits, including video and music streaming, free two-day shipping on Amazon purchases, and more. Amazon hopes to reach consumers that have been reluctant to pay $99 up front for an annual Prime membership. Continue reading Amazon Offers New Monthly Subs, No Annual Commitment

During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR

European officials have charged Google with violating competition rules by favoring Android over rival mobile software. Europe’s competition chief Margrethe Vestager accused the tech giant of unfairly promoting its own mobile search and Chrome browser with phone makers. “We believe that Google’s behavior denies consumers a wider choice of mobile apps and services and stands in the way of innovation by other players,” said Vestager. From Brussels, the European Commission issued a release stating that Google has “abused its dominant position by imposing restrictions on Android device manufacturers and mobile network operators.” Continue reading European Officials Accuse Google of Breaking Antitrust Rules

Facebook is working with more than 25 companies to help them use chatbots in Messenger to order goods and answer customer service questions, without human assistance. Among its new partners are Disney, eBay, JetBlue, and The Wall Street Journal, all of which are contributing to making the Messenger app a focal point for shopping, news and entertainment. Facebook owns two of the largest messaging apps, Messenger and WhatsApp; both are piloting programs to let businesses communicate with customers. Continue reading Facebook Developing Chatbots for its Popular Messenger App

Bots are text or language-based user interfaces to a service rather than ones that are graphical, and they’re getting a boost from several big technology companies, especially those that missed out on smartphones and their apps. Microsoft has described a vision of bots that can do everything from book a hotel room to order pizza, and has debuted tools to make it easier for a developer or small business owner to build one. Now, Facebook has plans to roll out a bot store that connects with its Messenger service. Continue reading Bots Could Replace Apps for Microsoft, Facebook and Others

Since Amazon relaunched its online Payments business in 2013, more than 23 million customers have used their Amazon accounts to pay for purchases on other businesses’ websites. That’s a trade-off that Amazon is more than willing to make. Among those companies now accepting Amazon Payments are Southwest Airlines, Comcast’s GolfNow online tee-time booking site and online store Red Dress Boutique, which reports that within a week of adding Amazon Payments, 20 percent of its orders used it, surpassing PayPal. Continue reading Amazon Payments is Gaining Traction with Smaller Retailers

Comcast now sells TV, Internet and phone service on Amazon.com in a new retail partnership that has been a year in the making. A new Amazon landing page — the Amazon Cable Store — sells Comcast’s Xfinity-branded bundles, with dedicated customer service for Amazon customers. Comcast, which hopes the relationship will improve its customer service image, also opened two customer call centers to focus entirely on Amazon-generated inquiries about Comcast sales, part of $300 million earmarked to improve customer service. Continue reading Comcast, Amazon Partner to Sell TV, Internet, Phone Services