Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Amazon Prime Members May Soon Top Pay TV Subscribers

According to new estimates from Morningstar, the number of Amazon Prime members may soon exceed the number of cable and satellite TV subscribers in the United States. Morningstar points to 79 million Prime members, up from 66 million at the end of 2016 (based on analysis of Amazon’s cash-flow statement). S&P Global projects 90 million U.S. households will pay for cable or satellite television this year. Recode reports, “According to these estimates, more U.S. households may have an Amazon Prime subscription than a pay TV subscription as soon as next year.” Continue reading Amazon Prime Members May Soon Top Pay TV Subscribers

Amazon Files Patent for Safer Drone Delivery in Urban Areas

Amazon’s drone delivery program faces the challenge of getting drones near enough to large population centers, but the company just filed a patent application for a solution. What Amazon calls “multi-level fulfillment centers for unmanned aerial vehicles” would place drones in the midst of cities in vertical structures, thereby letting drones fly in and out of the building while avoiding pedestrians. Although this idea would solve one problem, it raises others pursuant to drones flying in the sky above a city. Continue reading Amazon Files Patent for Safer Drone Delivery in Urban Areas

Google Home Adds Feature to Purchase Home Goods by Voice

Consumers can now use the voice-controlled Google Assistant on Google Home to order products and supplies and get them delivered within a few hours. The products and delivery times vary based on where the user lives, and Google has partnered with brands such as Costco, Walgreens and Whole Foods to supply the goods. Customers using the new feature either pay a delivery fee for each purchase or subscribe to the Google Express delivery service. The Amazon Echo smart speaker already has a voice-powered purchasing capability. Continue reading Google Home Adds Feature to Purchase Home Goods by Voice

Amazon: Prime, Other Subscription Services Earn $6.4 Billion

For the first time, Amazon is revealing earnings from its Prime membership program as well as other subscription services, in a 77-page document. Up until now, the company has been tight-lipped on such numbers, leaving investors to wonder how these important services are faring. The last time Amazon revealed numbers, in April 2015, it detailed the profitability of its Amazon Web Services, resulting in analysts and investors bumping the company’s value upwards. Since then, shares in Amazon have more than doubled. Continue reading Amazon: Prime, Other Subscription Services Earn $6.4 Billion

Enjoying Healthy Profits, Amazon Turns to Investment, Growth

Amazon has typically chosen revenue growth and investments over profits, but in Q4, profit rose 55 percent to $749 million, while revenue increased 22 percent to $43.7 billion. The company has enjoyed seven consecutive profitable quarters. While brick-and-mortar sales reported disappointing sales during the holiday season, Amazon won an estimated 42 percent of total holiday online spending growth during that quarter. The company is about to invest heavily, having pledged to create 100,000 full-time jobs by mid-2018. Continue reading Enjoying Healthy Profits, Amazon Turns to Investment, Growth

Amazon Makes its First Commercial Drone Delivery in the UK

Amazon chief executive Jeff Bezos reports that, on Dec. 7, the company made its first commercial drone delivery — of an Amazon Fire streaming device and popcorn — to an Amazon shopper in Cambridgeshire, England. The drone took off from a nearby Amazon warehouse and flew two miles in approximately 13 minutes. Amazon will now test drone deliveries in that country with two more customers near Cambridge, where it has a drone testing facility. The company hopes to expand the trial to up to dozens of people in the next months. Continue reading Amazon Makes its First Commercial Drone Delivery in the UK

Verizon Plans to Launch New Internet Data Service for Drones

After two years of working on the technology, Verizon will soon connect drones to its wireless network, with drone data plans starting at $25 a month for 1 gigabyte of data and $80 for 10 gigabytes, similar to what consumers are already paying for data. The company just demonstrated the technology with drone manufacturer American Aerospace Technologies at Cape May, New Jersey. The new drone data plan will allow consumers to connect their drones to the Internet, streaming videos and photos to earth. Continue reading Verizon Plans to Launch New Internet Data Service for Drones

The UK Is Winning the Race to Launch Legal Drone Deliveries

In North America and Europe, Amazon, DHL and UPS are all getting ready to launch fleets of drones to deliver packages. The United Kingdom most likely will be the first country to put unmanned vehicle technology into action because the country’s Civil Aviation Authority (CAA) can address issues without having to adhere to the schedule of an outside authority such as the U.S. Congress. Issues include allowing drones to safely fly out of an operator’s sight and managing multiple airborne drones. Continue reading The UK Is Winning the Race to Launch Legal Drone Deliveries

Drone Industry Is Under Rapid Change in Southern California

Drone operators are beginning to realize the commercial potential of UAVs. In Southern California, for example, drones are being used for film production, sports coverage, wedding photography, map-making and more. According to Los Angeles Daily News, drone operators are also making money with applications such as: “examining the health of agricultural crops,” “monitoring the progress of construction projects,” “documenting the installation of rooftop solar panels in order to claim federal tax credits,” “selling commercial, industrial and residential real estate” and “surveying electric wires, pipelines, railroad tracks, dams and canals for damage.” Meanwhile, companies including Amazon and Google are experimenting with drone delivery services. Continue reading Drone Industry Is Under Rapid Change in Southern California

UPS Performs Mock Package Delivery to Test Drive New Drone

UPS has begun testing emergency drone deliveries with Massachusetts-based CyPhy Works, a drone company that the shipping giant invested in last year. The companies tested the 3-mile delivery of an asthma inhaler last week. “The CyPhy-UPS drone, called the Persistent Aerial Reconnaissance and Communications drone, or PARC for short, was autonomous during the flight and navigated by GPS,” reports Digital Trends. The drone features “a high-resolution camera with thermal imaging and target tracking abilities, and two GPS units and multiple rotors, antenna and communications systems.” Continue reading UPS Performs Mock Package Delivery to Test Drive New Drone

Walmart Evolving its Supply Chain with Uber, Lyft and Drones

Later this month in Denver and Phoenix, Walmart will launch a pilot project, in partnership with Uber and Lyft, to deliver groceries to homes. Other companies that have competed in this area include Instacart, DoorDash, the U.S. Postal Service, Uber and Amazon, all of which vie to establish accounts with retailers and restaurants. Walmart is also testing a delivery service with its warehouse company Sam’s Club in Miami, using startup Deliv, which also handles same-day deliveries for Kohl’s, Macy’s and others. Continue reading Walmart Evolving its Supply Chain with Uber, Lyft and Drones

Amazon Ramps Up its Google Rivalry with New Video Service

Amazon is taking on Google with the launch of its Video Direct ad-supported video service, which allows anyone to upload original or licensed video content, similar to the YouTube model. Amazon account holders will have the options of offering their content for free, to rent or own, via a subscription channel, or exclusively to Amazon Prime members. The move is another step in Amazon’s push into media as the company continues to invest in original programming and exclusive deals with the likes of HBO and Epix, while introducing a month-by-month subscription option to compete with Netflix. Continue reading Amazon Ramps Up its Google Rivalry with New Video Service

Online Retailers Follow Amazon Prime’s Lead in Fast Delivery

Online shoppers are now expecting their purchases to be delivered faster and cheaper, and online retailers are scrambling to meet the delivery demands of today’s consumers. According to a Deloitte survey, only 18 percent consider the standard five- to seven-day shipping “fast,” while more than 90 percent consider same-day to two-day delivery “fast.” Many shoppers aren’t willing to pay more for fast delivery either. Amazon Prime’s two-day shipping service set a new standard for retailers. Continue reading Online Retailers Follow Amazon Prime’s Lead in Fast Delivery

Amazon Plans to Expand Online Grocery Shopping in Europe

Amazon is looking to expand its services, particularly online grocery shopping and video streaming, in Europe this year. The company plans to add several thousand new jobs in Europe to help expand its operations. Amazon has already found success in its online grocery shopping and delivery service, Amazon Fresh, in the United Kingdom, and will likely use that model in other major cities. Amazon’s online sales continue to grow at the same pace as the online sales rate across the region. Continue reading Amazon Plans to Expand Online Grocery Shopping in Europe

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