Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

Google is expanding the test of its Google Shopping Express same-day delivery service by including company employees in the Santa Monica area. The test, which joins other similar programs such as eBay Now, Walmart to Go, and AmazonFresh, is an expansion of the pilot program it launched in the Bay Area last spring. Claiming it has received “great feedback” from shoppers and retailers in the San Francisco, Google has plans to eventually extend the service to the public. Continue reading Google Tests Same-Day Delivery Service in Southern California

The concept of “literary Netflixes” has been gaining momentum in the past few months. Oyster, a book subscription service that launched four months ago, recently raised $14 million to expand. Many members of the publishing industry are cautious about adopting a subscription model for e-books because they believe it could cannibalize sales and devalue books. However, Oyster notes that despite the apprehension, it has been signing publishers and already has a library of more than 100,000 titles. Continue reading Will Books Follow Music and Video with Subscription Model?

ComiXology, a digital comics platform that launched in 2009, sold 4 billion pages of comics through its iPad app last year, earning it the title of most profitable non-game app for the iPod for the third year in a row. That figure shows a drastic increase in sales since the launch of ComiXology, which has sold more than 6 billion pages of comics total. CEO David Steinberger says the considerable growth is due not only to long-time comics lovers moving over to digital versions, but new, first-time comics fans. Continue reading ComiXology: Sales of Digital Comics Pages Soar to 6 Billion

Viacom is planning to launch My Nickelodeon Junior, an interactive children’s TV channel, to Verizon FiOS customers in the upcoming months. The channel uses elements of streaming services such as Pandora and Netflix, and allows parents to program the channel according to their personal taste, while accessing hundreds of old episodes of kids’ shows like “Dora the Explorer.” The channel will appear on the TV menu next to the main Nick Jr. channel.  Continue reading Viacom to Launch Personalized, Interactive Kids’ TV Channel

As expected, Ultra HD was a hot topic at the 2014 International CES, with plenty of support as well as debate. While some have asserted that UHD is inevitable at this point, others have suggested that success will be reliant upon the right combination of multiple factors including 4K set penetration, an efficient delivery infrastructure and the availability of content. Industry leaders addressed these topics and more during compelling panel discussions in Las Vegas. Continue reading UHD: Execs Debate Production, Distribution, Adoption at CES

It began Monday night with a low cost 4K camcorder, new 4K TVs and a 4K streaming partnership with Netflix, all announced during Sony’s press reveal. But CEO Kaz Hirai kept the news coming during his 2014 International CES keynote Tuesday morning, as Sony introduced new cloud-based streaming TV and gaming services. These events clearly helped set the tone for a show that was dominated by every aspect of the 4K pipeline, especially TVs, and somewhat surprisingly, streaming services. Continue reading CES Microcosm: Sony Press Events Focus on End-to-End 4K

Technicolor demonstrated a high dynamic range (HDR) imaging technology at CES this week that intends to improve the consumer viewing experience. The company has plans to propose its imaging tech to the Moving Picture Experts Group in hopes of including it in the HEVC compression scheme for streaming 4K content. Technicolor is also demonstrating developments targeting the Internet of Things, in addition to connected cars and Ultra HD delivery. Continue reading Technicolor Demos New High Dynamic Range Imaging System

Curved screens, 4K displays and other impressive television technologies have been making a splash at this year’s CES, but some experts claim they’re not fooled by the latest developments, saying TV innovation is “stuck in a rut.” Last year, 3D was all the rage, but that has all but disappeared from the mainstream, and some say these advancements are mere distractions from the fact that watching our favorite channels and shows can be a hassle. Continue reading Are TV Trends Distractions from Content Delivery Problems?

Industry leaders speaking at two CES panels this week addressed new directions in entertainment media. During the panel “What are the Entertainment Trends at CES 2014?”, wearables were discussed, smartwatches in particular, and what it will take to spark consumer adoption. During “The State of the New TV Business: What Comes Next?” panel, speakers examined how networks are tackling distribution and monetization of content in an era of streaming media. Continue reading CES Panelists Discuss Entertainment Trends and Future of TV

In a world of multiple platforms, anyone starting a studio today needs to think beyond the 100+ year old model. “A key part of these [traditional] studios is that they are very siloed,” explained Evan Bregman of digital studio Electus. “Consumers want to consume wherever and whenever, so whether you’re a distributor or a content creator, you have to understand the nuances of the platforms. It’s not a TV show or a Web show… it’s a business.” Continue reading Lines Blur Between Traditional and New Media Across Platforms

Cisco’s Videoscape TV platform has been selected by NBC Olympics, a division of the NBC Sports Group, to provide multi-screen delivery services for the streaming of live and cloud-enabled on-demand content for the 2014 Olympic Winter Games in Sochi, Russia, February 6-23. Videoscape will support transcoding and content management using Cisco hardware and cloud-based software solutions. This marks the eighth time NBC has collaborated with Cisco on Olympics coverage. Continue reading NBC Joins Forces with Cisco for Winter Olympics Streaming

Thought leaders are looking beyond smartphones in anticipation of smart cities and smart nations. The Internet of Things — or what Cisco Chairman and CEO John Chambers refers to as the Internet of Everything (IoE) — presents a $19 trillion revenue opportunity. “Think of the change the Internet brought into our lives, and imagine that 5- to 10-fold over the next decade,” Chambers shared in a Tuesday keynote address at the Venetian during CES. Continue reading Cisco CEO John Chambers Heralds Trillion Dollar IoE Boom

Online movie ticketing destination Fandango announced that its service will be embedded on Samsung Internet-connected TVs and directly available via the Samsung Smart Hub. NBCUniversal-owned Fandango has been accessible on smart TVs, but has required a download. The Samsung deal will make Fandango directly available. Although Fandango is known primarily as a ticketing service, it will essentially power the Trailers section of the Smart Hub’s Movies & TV section. Continue reading Fandango to Offer Trailers, Ticketing via Samsung Smart TVs

“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms