Amazon’s fifth cloud computing conference, AWS re:Invent, begins this week in Las Vegas, showcasing the impact of Amazon Web Services on corporate information technology. About 32,000 people are expected to attend. In the five years since its debut, AWS has offered a more price-conscious, subscription services-based alternative to on-site servers, storage, networking and software. As a result, Amazon’s AWS has grown 55 percent in Q3 to $3.2 billion, due in part to some large companies that recently came on board. Continue reading Amazon Expands Cloud Offerings, Big Firms Sign On to AWS

As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It

The 2016 Digital Content NewFronts runs May 2-13 in New York, featuring 38 companies, and piggybacking with CAA and UTA events. New presenters include AwesomenessTV, CNN, Activision Blizzard, Hearst, NowThisNews, Woven Digital and SheKnows Media. Just prior to the NewFronts, Interpublic’s ad buying arm Magna inked a $250M upfront advertising deal with YouTube. A MyersBizNet survey says media buyers now rank YouTube as the most important outlet, with Hulu, Vice Media and AOL also in the top 10. Continue reading Digital NewFronts 2016: Magna Inks Ad Deal with YouTube

Until now, Google has been third, behind Amazon and Microsoft, in the fast-growing market of cloud computing services. That all changed at its NEXT conference in San Francisco when the company showcased a variety of cloud-based services including software for machine learning, a powerful new speech service that challenges Nuance’s dominance, and a recently introduced vision service. Google also plans to expand places where people can purchase its cloud services from four regions to 16 in the next year-and-a-half. Continue reading Google Makes its Move to Become a Player in Cloud Services

YouTube just added 360-degree functionality to its TrueView ads, and Budweiser tried out the new feature for its “Whatever USA” campaign. The 360-degree feature enables users to watch a video from any chosen angle by dragging the mouse along directional arrows to change the view. YouTube first debuted the 360-degree videos in March; now advertisers can bring that experience to TrueView ads, with the intent of fully engaging mobile consumers. Over half of YouTube’s views are now accessed from mobile devices. Continue reading YouTube’s 360-Degree Video Now Available for TrueView Ads

Virtual reality and marketing is a match made in heaven, say many VR experts, but so far very few examples of that pairing have come to pass. OnlyInVR CEO Michael Hodson hopes to change that with videos for the tourism and travel industry. His company’s videos have already been big hits at trade shows, he claims, and he lists STA Travel and the Aspen Chamber of Commerce among his clients. He also shows off VR tours of New York, Las Vegas and Venice, Italy optimized for Samsung’s Gear VR. Continue reading OnlyInVR Sells Immersive Videos to Tourism, Travel Clients

Cloud communications company Twilio provides developers with the tools they need to integrate texting, voice calls, photo messaging, and now videos into their applications. Video capabilities would make it easier to video chat with customer service representatives on service apps, for example, or interact with other players on gaming apps. Twilio’s video service is a more affordable and easier option for developers to incorporate communication functions into a variety of different software. Continue reading Twilio Helps Developers Integrate Video into Software and Apps

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation

This year’s edition of Interbrand’s “Best Global Brands” report places Apple in the No. 1 spot as the world’s most valuable brand for the second year in a row. Apple and No. 2 brand Google knocked Coca-Cola to the No. 3 spot last year. The top three positions are the same for 2014. The report, which provides a ranking of the top 100 valuable global brands, list a growing number of technology brands. Microsoft, Samsung and IBM are listed in the top 10, while Intel, Cisco, Amazon, Oracle and HP are in the top 20. Continue reading Report: Apple and Google Battle for Top Spot in Global Brands

Universal Music Group has its hands on new video editing technology that will allow the music giant to regularly update the product placement in its music videos, even ones that have already been released. A music video for Swedish EDM producer and DJ Avicii with an ad by Grand Marnier was the first to feature the new technology. Coca-Cola, LG, and Dish Network are some of the other brands that viewers can expect to see in updated music videos. Continue reading Universal Puts New Spin on Music Video Product Placement

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

In an effort to attract more U.S. viewers, Paris-based online video site Dailymotion is pushing new original programming that it hopes will help the service compete with Google’s YouTube. Dailymotion plans to initially commit between $3 million and $4 million to produce up to six series this year that will include leading personalities from industries such as food, music and entertainment. The company is also courting U.S. firms as potential investors. Continue reading Mario Batali to Kickstart New Dailymotion Original Programming

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley