Next year, Apple is expected to unveil a glasses-like wearable that will be its big follow-up to the iPhone. This headset is expected to offer layers of information, objects and data spread to augment reality. Although Apple has remained mum on its plans for smart glasses, CEO Tim Cook is not shy about referencing AR and its “critically important” role in the company’s future, in September describing himself to a YouTube influencer as “AR fan #1,” and in a separate interview calling augmented reality one of the “very few profound technologies.” Continue reading Apple’s Next Major Product Could Involve Augmented Reality

Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Continue reading Meta Is Joined by Apple, Various Brands in Metaverse Pursuit

Meta’s Reality Labs division has previewed a haptic glove designed to give the user sensation of handling a real object when manipulating things that only exist digitally in virtual space. Reality Labs, a division of Facebook prior to that company’s renaming as Meta Platforms, has spent seven years working on a haptic glove prototype, now rolled into Meta’s announced 2021 spending of $10 billion to develop hardware, software and apps for the metaverse — an AR/VR fused world conjured through digital sight, sound and touch. Companies including HaptX, Hi5, Manus and SenseGlove have also demonstrated haptic gloves, an increasingly competitive field. Continue reading Meta Reality Labs Haptic Glove Aims for VR Touch Sensation

Niantic, the San Francisco tech firm best known for publishing the wildly successful mobile AR app “Pokémon Go,” is opening a version of its platform to the world with the release of the Lightship augmented reality developer kit, designed to enable AR experiences for “the real-world metaverse.” Niantic CEO John Hanke, who led Google’s geospatial division through the transformation of Google Maps and Google Earth, says Lightship will incorporate a “visual positioning system” that interoperates with glasses to place objects in the real world. In March, Hanke teased an image of Niantic-branded glasses created by Qualcomm. Continue reading Niantic Releases Lightship Tools for a ‘Real-World’ Metaverse

The metaverse, a virtual world where people embody avatars and live their lives online, was largely the purview of gamers and sci-fi movie fans until Facebook CEO Mark Zuckerberg made it part of the everyday lexicon, prompting a media assessment of how the metaverse is accessible now. Microsoft on Tuesday unveiled a new Mesh app for augmented reality and virtual reality experiences using various goggles, including its own HoloLens. E-commerce platform Shopify has launched a browser-based game, “Shopify Party,” that lets employees appear as avatars for team events. Other companies are also considering a future in the metaverse. Continue reading Corporate Migration to Metaverse Not Waiting for Zuckerberg

Mark Zuckerberg, who co-founded Facebook in 2004 and is now its CEO and controlling shareholder, announced that the company has changed its name to Meta Platforms Inc. (doing business as Meta), reflecting its pursuit of growth opportunities in the VR and AR realms known as the metaverse. As of December 1, the company will trade as MVRS on the Nasdaq exchange, retiring the FB ticker symbol that took a long ride from a first-day close of $38.23 per share on May 18, 2012, to close at $316 on October 28, the day Zuckerberg announced the new name at the Facebook Connect developer’s conference. Continue reading Meta: Facebook Blasts Off for the Metaverse with New Name

Snapchat is blaming Apple’s new digital advertising policy for what it predicts will be a slow Q4. Changes including an iOS rule letting users opt-out of ads make it difficult for advertisers to test campaigns and measure results, Snapchat claims. The prediction came as Snap Inc. released Q3 results, announcing $1.067 billion for quarterly revenue, just short of the $1.07 billion expected. Snap exceed its Q3 goal for daily active users, which hit 306 million, beating by 5 million its Q2 estimate. Despite a 57 percent revenue year-over-year increase, Snap stock value dropped significantly. Continue reading Mixed Snapchat Picture Results in Stock Dive on Q3 Results

In the wake of a Congressional inquiry regarding the safety of minors using online platforms, Snapchat is preparing to debut “family engagement” tools, according to Snap CEO Evan Spiegel. Speaking at WSJ Tech Live, Spiegel said the features will allow parents greater control as to how children use the service. Spiegel emphasized privacy as built-in to Snapchat, noting “we never market our service to people under the age of 13.” Keen to market to millennials and Gen Zers, Snap also announced this week it’s launching Arcadia, a global creative studio focused on developing augmented reality advertising and experiences for brands. Continue reading Snapchat Offers Tools for Parents, AR Studio for Advertisers

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Continue reading Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

Dish Network has contracted IBM to help automate its new 5G smart network, which will largely target enterprise clients. The deal supports Dish’s goal of becoming the first cloud-native, OpenRAN-based 5G network in the U.S. IBM will provide “AI-powered automation and network orchestration software and services to bring broad 5G network orchestration to Dish’s business and operations platforms,” the companies jointly announced. Dish has spent the past few years acquiring 5G spectrum as part a transition from satellite TV provider to major player in the broadband wireless services space. Continue reading Dish Adds IBM to Tech Arsenal in 5G Wireless Cloud Buildout

Facebook and Luxottica Group’s luxury sunglass manufacturer Ray-Ban unveiled new smart glasses that enable the user to record via cameras hidden in the frame. The Ray-Ban glasses — priced at $299 — are based on the classic Wayfarer model, with the addition of a very small recording light, two 5-megapixel cameras, three microphones and four gigabytes of storage. The glasses, which will come in 20 style combinations and either clear or prescription lenses, are powered by Facebook technology. Both Facebook and Ray-Ban parent Luxottica stated that, “privacy is built into the product.” Continue reading Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

During the COVID-19 pandemic, IDC reported that Facebook sold more Oculus Quest 2 VR headsets than before. Now Facebook offers Quest 2 owners Horizon Workrooms, a free VR service that offers virtual meeting rooms. Users can participate with a customized cartoon avatar and the room offers virtual white boards for drawing and writing, a step towards what chief executive Mark Zuckerberg dubs the “mixed-reality future” for its 3.5 billion users. Zuckerberg introduced Workrooms in VR with employees and reporters in attendance. Continue reading Facebook Steps into Workplace VR with Horizon Workrooms

NEP Group is buying three companies in order to offer virtual production (VP) services for films, TV and interactive exhibits. Prysm Collective, Lux Machina and Halon Entertainment will form NEP Virtual Studios, a new division that, says NEP Group chief strategy officer Carrie Galvin, will be “a technical and creative services partner for content creators around the globe.” She added that NEP’s existing virtual production tools “start at the creative stage” and include special effects, augmented reality, and LED stages. Continue reading NEP Acquires Companies to Open Virtual Production Division