In a CES SuperSession led by Marketplace Tech senior editor Molly Wood, Qualcomm president Cristiano Amon talked about the 5G rollout and some of the less-discussed topics such as esoteric use cases. “We have a mature mobile landscape today,” he said. “We stream music rather than carry CDs around. Going forward, video will be mainly distributed on 5G. We’ll be able to distribute news and sports, and finally deliver on user-generated content. Everyone will become a broadcaster because you’ll have the speed.” Continue reading CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

One of the more interesting exhibitors at CES Unveiled was Artiris Parfum, which showcased its Compoz natural fragrance diffusion system. There are a number of vendors offering necklaces and masks that emit synthetic odors for individual scent-enhanced VR and AR experiences. Paris-based Artiris Parfum offers a system that lightly diffuses customized, programmable blends of up to five all-natural fragrances into a room to create a group programmable olfactory experience. Continue reading CES: Fragrance Diffusion System Has Multiple Possibilities

Market research company SuperData reported that, in 2019, the game industry grew 3 percent to $120.1 billion, of which Epic’s “Fortnite” accounted for $1.8 billion, making it the biggest game for the year. The 2019 revenue for “Fortnite” was a 25 percent drop from the previous year’s record-breaking $2.4 billion. Noting that game industry growth is cooling off, SuperData estimated that it will rise 4 percent to $124.8 billion in 2020. The data includes augmented reality, console games, eSports, mobile, PC and virtual reality platforms. Continue reading SuperData: Game Industry Generated $120.1 Billion in 2019

At Sunday’s opening CES event, CTA’s VP of research Steve Koenig and director of research Lesley Rohrbaugh revealed trends for CES 2020, as we move “into the data age.” “In the previous decade, we could describe the dynamic in hardware, software, apps and even content as IoT, the Internet of Things,” said Koenig. “In the new decade, we’ll be increasingly confronted with a new IoT: the Intelligence of Things. This new IoT bears testimony to the fact that AI is permeating commerce and culture.” Continue reading CES 2020: The Next Decade Brings the Intelligence of Things

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal with Imagination for Ray-Tracing Chip Tech

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

Industry experts have recently been tantalizing consumers with the super-fast speed and zero latency of 5G networks. But to achieve the kind of coverage they depict will require as many as 20 access points per square kilometer — an expensive proposition. Consumers will have to get used to the idea that 5G will roll out, but not in an evenly distributed manner. Autonomous vehicles, Internet-assisted surgery, factory automation and virtual reality are some of the first sectors that will see the impact of 5G networks. Continue reading How 5G Will Impact Transportation, Surgery, Factories, VR

Yesterday we noted that recent years have seen the Internet of Things and next-generation 5G networks evolving on parallel tracks. From autonomous vehicles to smart factories and wearables, 5G promises to super-charge speed, low latency and reliability. As carriers begin to introduce 5G networks, and we gear up for next month’s CES in Las Vegas, it’s time to check-in about the state of the relationship between these two technologies. Today, we’ll address the convergence of 5G and IoT in the enterprise space. Continue reading CES: 5G and the Internet of Things Take First Steps – Part 2

For several years, the Internet of Things (IoT) and next-generation 5G networks have been evolving on parallel tracks. From autonomous vehicles to smart factories and wearables, 5G promises to super-charge speed, low latency and reliability. As carriers begin to introduce 5G networks, it’s time to check-in about the state of the relationship between these two emerging technologies. We anticipate both to make a major splash at CES in Las Vegas this January. Today, we’ll look at creating applications for existing and new networks. Tomorrow, we’ll address the convergence of 5G and IoT in the enterprise space. Continue reading CES: 5G and the Internet of Things Take First Steps – Part 1

A recent Ericsson Mobility Report reveals that there has been a 68 percent increase worldwide in mobile data traffic and that it is expected to continue to grow with the adoption of 5G and increased expansion of 4G mobile networks. Ericsson predicts that, by the end of 2025, there will be 2.6 billion 5G subscriptions, accounting for 65 percent of the world’s population and generating 45 percent of the globe’s total mobile data traffic. In related news, AT&T rolled out low-band 5G service to customers in 10 cities. Continue reading Ericsson Projects Global Mobile Data Traffic to Soar with 5G

Magic Leap formally released Magic Leap 1, its much-anticipated augmented reality headset. The name was changed from the beta version, Magic Leap One Creator Edition, that has been selling at $2,295. Magic Leap 1, priced at $2,995, is targeting enterprise customers since the price is too high for most consumers. Accordingly, the headset was released with enterprise-oriented apps, including 3D visualization, communication, collaboration, location-based services, learning/assistance and “copresence.” Continue reading Magic Leap Launches New Enterprise-Focused AR Headset

When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Continue reading CES: Expectations for the Immersive Experience Landscape

Qualcomm debuted Snapdragon XR2, which the company is dubbing “the world’s first 5G XR platform.” This second generation mixed reality chipset follows the debut of Snapdragon XR1 in May 2018, which provided “the minimum criteria for immersion” in mixed reality and was intended to lower the price of components for XR headsets (it was used in AR glasses such as Google Glass Enterprise). Qualcomm is presenting Snapdragon XR2, however, as more powerful than the Snapdragon 835 that powered the Oculus Quest VR headset. Continue reading Qualcomm Targets 5G, Mixed Reality with Snapdragon XR2

Qualcomm debuted two chipsets for smartphones: the flagship Snapdragon 865 with an add-on X55 5G modem, aimed at high-end smartphones, and the mid-tier Snapdragon 765 or 765G, with integrated 5G capabilities. The Snapdragon 865 is the obvious successor to last year’s 855, which was integrated into 2019 devices including the Samsung Galaxy Note 10, Samsung Galaxy S10 phones and the Google Pixel 4 handset. The Snapdragon 865 offers an updated AI engine that the company says is twice as powerful as the 855’s engine. Continue reading Qualcomm Introduces Snapdragon Chipsets for 5G Devices

When CES 2020 opens on January 7 in Las Vegas, it is almost certain that entertainment will be taking center stage. Where emerging technologies have disrupted media and entertainment on a rollercoaster of change for the past few decades, today’s M&E companies are harnessing technologies, driving innovation, and emerging as disruptors themselves. The days of entertainment as a CES sideshow and a way to light up screens to sell TVs are over. Our team of reporters will be at CES again this year covering the latest news from keynote addresses, product demos and related events. Continue reading ETC@USC Gears Up For January’s CES 2020 in Las Vegas