Early numbers indicate that last night’s Super Bowl broadcast was a big win for NBC. According to NBC Sports, the New England Patriots’ 28-24 victory over the Seattle Seahawks delivered a 49.7 overnight rating, which marks the highest in Super Bowl history. NBC says the total number of viewers will be announced later today, and could prove to be a new TV record. Twitter announced the evening marked the most-tweeted in Super Bowl history, with more than 28.4 million tweets referencing the game, Katy Perry’s halftime show and the commercials. Continue reading Super Bowl XLIX Tops Broadcast TV and Social Media Records

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Twitch Interactive announced late last week that it now averages 100 million global viewers per month. The Amazon-owned site hosts live video broadcasts of gamers competing against each other and has been steadily growing in popularity (its current viewing numbers more than double last year’s figures). The announcement comes as Twitch faces an increasing number of competitors, including Dailymotion, GamingLive.tv, Valve and Google’s YouTube. Twitch generates its revenue through advertising and premium upgrades. Continue reading Twitch Commands Live Gaming with 100 Million Monthly Views

During Katy Perry’s halftime performance at this weekend’s Super Bowl, Delivery Agent’s ShopTV platform will enable viewers to purchase special merchandise via connected devices. Products (including a limited-edition Perry item) can be ordered through connected Samsung and LG TVs, shop-enabled tweets from brand partners, and mobile devices with the Shazam content-recognition app. Merchandise will also be available during and after the Super Bowl via the ShopTV app on Roku devices.

Continue reading Super Bowl Halftime Show Will Be Shoppable for the First Time

Facebook reported strong earnings for the fourth quarter of 2014 with revenue increasing by 49 percent to $3.85 billion. Much of that growth is due to a strong mobile showing. Notably, mobile advertising accounts for 69 percent of the company’s advertising revenue and more than 520 million people now access Facebook solely from their mobile devices. Many of those mobile visitors are watching videos. Facebook says the videos on the social network are now racking up 3 billion views per day. Continue reading Mobile and Video Growth Leads to Revenue Jump for Facebook

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile

NBCUniversal plans to offer a free digital video stream beginning at noon on February 1 and running into the evening that will include the Super Bowl, pre-game coverage, the halftime show, and an episode of “The Blacklist.” NBC’s “Super Stream Sunday” will be available for desktop PCs and tablets via NBC Sports Live Extra and the Sports Live Extra app. (The NFL gave exclusive rights to live-stream on smartphones to Verizon Wireless.) Additionally, viewers will be able to enjoy the free NBC stream without having to provide their pay TV subscription info. Continue reading NBC to Offer Free Live Stream for Super Bowl Sunday Fans

Social network Pinterest has purchased a startup that powers a machine-learning recommendation engine. The seven-person company Kosei, which was founded less than a year ago, has developed a graph that understands the relationships between millions of products. Image-driven Pinterest can use this recommendation engine to help detect spam, recommend more relevant pins, and target its advertising. Pinterest just rolled out advertising on its platform earlier this month. Continue reading Pinterest Acquires Kosei to Help Improve Pin Recommendations

Subscription-based, video sharing website Vessel launched yesterday in beta. Developed by former Hulu CEO Jason Kilar, Vessel aims to change the business of online video by offering a $2.99-per-month service that features exclusive early access to professional Web video. Additionally, Vessel will offer creators (such as online personality Connor Franta or fashion video blogger Ingrid Nilsen) 70 percent of ad revenue and 60 percent of subscription revenue. By comparison, YouTube generally offers 55 percent of ad revenue. Continue reading Vessel: Former Hulu CEO Launches New Video Sharing Site

To attract a new generation of young viewers, children’s television channel Nickelodeon is retooling its strategy to produce shows with the more media-savvy viewer in mind. This latest generation of kids has typically consumed more media on TV and YouTube by the age of 12 than their older brothers and sisters did, so re-runs of older content no longer keep them hooked. Nickelodeon is now filming outdoors, adding multi-episode plotlines, and adding fresh writing and acting talent. Continue reading Nickelodeon Shifts Direction to Draw Today’s Younger Viewers

Facebook will continue to improve its Messenger app this year. The standalone app already has more than 500 million monthly users, but the company is hoping to get to a billion users by the end of the year. One attractive new feature will be the voice-to-text transcription. A release date has yet to be announced, but the company is already testing it. Also, Facebook will experiment with ways to generate revenue and give people a way to communicate with businesses on the Messenger app. Continue reading Facebook Messenger Will Roll Out Voice-to-Text Capabilities

Yahoo-owned blogging platform Tumblr launched a new pop culture hub yesterday that highlights top conversations from its community related to categories such as celebrities, TV shows, movies, music and video games. Since Tumblr blends online publishing tools with social features, the platform has grown popular for those who like to follow blogs and share posts. It has also become popular with fan communities, which makes the Fandometrics hub a natural fit for Tumblr — and a potential new marketing opportunity for brands. Continue reading Fandometrics: Tumblr Launches Hub for All Things Pop Culture

Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming

In addition to its AdBitz channel, where viewers can see and vote for their favorite Super Bowl ads after the game, YouTube is also offering its very first Super Bowl halftime show. The show will stream against NBC’s televised halftime show on February 1st, which includes performances by Katy Perry and Lenny Kravitz. Hosted by Harley Morenstein of EpicMealTime, the YouTube show will include performances and appearances from some of YouTube’s biggest names including Freddie Wong and Toby Turner. Continue reading YouTube Plans Alternative Halftime Show for Super Bowl XLIX

Streaming service Vimeo is planning to team up with YouTube network Maker Studios to fund and distribute projects this year that will get exclusive release windows via Vimeo On Demand, the platform’s premium VOD tier. As part of the deal, Vimeo On Demand will be made available to Maker Studios’ 55,000 creators. Disney-owned Maker Studios has started looking into distribution options, including its own Maker.TV player and a new programming partnership with Dish’s soon-to-launch streaming service, Sling TV. Continue reading Vimeo Enters into Deal with Maker Studios for Original Content