The huge quantities of metadata generated by over-the-top programming poses an opportunity for new revenue streams, said Siemens executive Steve Wong and media tech consultant Christy King at an HPA Tech Retreat panel on “Big Data, Big Dollars for Post in an OTT World.” Wong noted that a tremendous amount of data about a production is generated through production, from scriptwriting software through scheduling and budgeting. That’s why it frustrates him that nearly everyone has been served irrelevant ads online. Continue reading HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

Netflix became one of the largest companies to move all its information technology to Amazon Web Services’ public cloud platform, completing a process that began seven years ago. The company says that, among hundreds of IT functions in the cloud, it’s moved business logic, distributed databases, big data processing and analytics, recommendations and transcoding apps to the AWS servers, and shut down its last on-premise data center. The shift to cloud services also helped Netflix expand to 130 more countries. Continue reading Netflix Pioneers Upcoming Trend of Moving IT to Public Cloud

John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney. Continue reading Unity Warns VR Forecasters “Wrong,” Sets Course Correction

Viacom just inked a multi-year deal with Snapchat to sell advertising for the vanishing-message app. Viacom will get a bigger investment in digital media and the millennial-focused Snapchat — which already carries content from Viacom’s MTV and Comedy Central — will get the chance to draw in bigger advertisers. In addition, Viacom will add the U.S. version of MTV and an international version of Comedy Central on Snapchat’s “Discover” page, where CNN, Vox, Mashable and The Wall Street Journal also have channels. Continue reading Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

Since Amazon founder Jeff Bezos bought The Washington Post from the Graham family for $250 million, he has been experimenting with using technology to improve the customer experience and apply data to make decisions. The media company has now unveiled Bandito, a tool created in-house that enables The Post to maximize readership by automatically optimizing articles on the website. Among the features that can be varied are headlines, images, teaser text and even different article versions. Continue reading Washington Post Introduces In-House Tool to Optimize Content

In December 2015, Verizon stated it was interested in acquiring all or some of Yahoo, which has been struggling for years with leadership changes and an inability to successfully exploit rising trends such as mobile. Now, Verizon has gone a step farther and given Tim Armstrong, chief executive of its AOL unit, the mandate to lead discussions with Yahoo about the potential for acquisition. Armstrong, a former Google sales executive, has known Yahoo chief executive Marissa Mayer, also a former Google executive, for years. Continue reading Verizon’s AOL Chief Exec Talks Potential Purchase with Yahoo

The ONAGOfly drone fits in the palm of your hand, but it comes with built-in features that are comparable with bigger and more expensive drones. The $259 flying camera system captures 1080p HD video and has smile-recognition technology and auto-follow technology to help operators capture the perfect shot. As far as safety, the ONAGOfly has obstacle avoidance sensors and can withstand wind speeds of up to 3.3 m/s. The drone is so small that it doesn’t even need to be registered with the FAA. Continue reading Smart Nano Drone Packs Big Features into Tiny Flying Machine

Up until now, “zero rating” has been a gray area in net neutrality, but Verizon’s recent action might force the FCC to clarify its stance. Zero rating means that an Internet provider allows certain video and/or music streams to not count against a subscriber’s data cap. Verizon just confirmed that it has applied zero-rating to its new go90 service, thus giving itself preferential treatment and putting competitors such as Netflix, YouTube and other streaming services at a disadvantage. Continue reading Verizon’s Zero-Rating for Go90 Likely to Spur FCC Response

Augmented Reality is about to get a boost, not from a new set of glasses, but from ear buds. Doppler Labs, via a Kickstarter campaign that raised more than $600,000, has produced Here, live in-ear audio tuners that let the user tweak live audio from the environment or a music event. Each bud has its own microprocessor, and, importantly, there is no latency. Doppler Labs made Here for audiophiles and live music fans, and plans to provide a pair to every Coachella paid attendee, with pre-set filters for every music act. Continue reading Doppler Labs Develops In-Ear Audio Tuners for Live Music, AR

Instagram has extended its 30-second video ad format to 60-seconds, to capture more advertising dollars. T-Mobile, with a longer version of its Super Bowl ad featuring Drake, and Warner Bros., promoting its film “How To Be Single,” are the first to take advantage of the new advertising policy. By offering longer-form ads, Instagram is enabling advertisers to re-use existing ads rather than produce new ones for its specific requirements. Instagram users, however, can only post a maximum 15-second video. Continue reading Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

After three months of often-tense meetings, Europe and the U.S. agreed to a pact to enable digital data to move back and forth across the Atlantic. Negotiating beyond the January 31 deadline, European and U.S. officials hammered out details of the “EU-US Privacy Shield,” which will enable Google, Amazon and thousands of other businesses to continue operations. But the agreement isn’t out of the woods: it still faces official approval by the EU’s 28 member states, and EU privacy advocates have vowed to oppose it. Continue reading EU and U.S. Agree to Data Privacy Pact, Now Awaits Approval

The organization that awards gold and platinum record certifications to top selling artists has updated the way it counts album sales to include streaming data. The Recording Industry Association of America will now count 1,500 audio or video song streams as ten track sales, which equals one album sale. An artist’s album will achieve gold record status when it sells more than 500,000 copies and platinum record status when it sells more than 1,000,000 copies. Continue reading RIAA Now Counts Streaming in Determining Platinum Records

Mobile will “rip through the Internet and traditional media,” says AOL chief executive Tim Armstrong, who was interviewed by Fortune editor Alan Murray at the MPA’s American Magazine Media Conference in New York. Armstrong, who’s been in his role since 2009, believes we’ll see dramatic growth in mobile over the next 30 years, dwarfing the Internet, which he previously thought was “the biggest thing to ever happen in my lifetime.” Verizon bought AOL last year for $4.4 billion. Continue reading AOL’s Tim Armstrong Sees Major Growth in Mobile Ecosystem

Most conversation about virtual reality and augmented reality focuses on how it will impact gaming and video entertainment. But a recent report from Goldman Sachs upends that notion, with its prediction that VR and AR will instead open up “an entirely new marketplace of applications” for both the business and consumer sectors. The report states that virtual reality hardware will be an $80 billion industry within 10 years, which is actually a slow adoption when compared to that of smartphones and tablets. Continue reading VR/AR Expected to Impact Much More Than Video and Gaming