During yesterday’s Apple product event in San Francisco, HBO announced it plans to launch its much-anticipated “HBO Now” Internet streaming service in April, initially on Apple devices (the exclusivity is scheduled for three months). The new service, which does not require a traditional TV subscription, will run $14.99 per month. Its debut will coincide with the new season of HBO’s “Game of Thrones.” HBO Now subscribers will have access to all of the cable network’s original programming in addition to its movie offerings. Continue reading HBO to Launch Streaming Service Next Month on Apple Devices

Apple is in talks with HBO to become a launch partner for the HBO Now streaming service. Apple TV may join Roku, Xbox, PlayStation, and Amazon in distributing streaming content from HBO’s catalog of television series and movies. HBO Now is set to debut in April, just in time for the season premiere of its popular series “Game of Thrones.” The streaming service will mark the first time that viewers will be able to subscribe directly to HBO, instead of through a pay TV service. Continue reading HBO Negotiating to Launch its Streaming Service on Apple TV

The wide consumer release of virtual reality headsets from companies such as Oculus VR has been stalled by ongoing development and additional upgrades. Some VR makers have attributed the delay to motion sickness experienced by some users. While Oculus and other companies have promised to have their products ready by the end of this year or early 2016, game developer Valve says it has already developed a solution to the discomfort caused by VR headsets. Continue reading Valve May Have Solved Motion Sickness Problems Related to VR

NBCUniversal hopes to reach the under-35-year-olds with its new comedy subscription service. The streaming service would likely include episodes of NBC shows such as “The Tonight Show” starring Jimmy Fallon and “Saturday Night Live,” in addition to exclusive original content. NBCUniversal is developing this new product to regain some of its cord-cutting viewers who have abandoned pay TV for online streaming. Currently, some of the company’s content is available on YouTube. Continue reading NBCUniversal is Developing Comedy Video Subscription Service

A recent study by Hunter Qualitative Research, commissioned by Defy Media, determined that millennials prefer video available via YouTube and other digital venues as compared to traditional television because they find the content to be more relevant and enjoyable. Digital content also feels more real to them. The study, conducted in the fall of 2014, found that consumers 13-24 years of age spend 11.3 hours watching free online video in a typical week. The same group watches a weekly average of 8.3 hours of regularly scheduled TV. Continue reading Younger Consumers Find Digital Video More Relevant Than TV

When it comes to movie marketing and box office numbers, not all tweets carry the same weight. On average, a single tweet results in more box office revenue when posted four weeks prior to a film’s release date than the week before. The value of a single tweet can fluctuate based on variables such as a movie’s genre or spread of brand awareness from ads aired in weeks prior to the film’s release. Studios can also use Twitter to monitor the effectiveness of their marketing campaigns. Continue reading Social Marketing: The Impact of Tweets on Today’s Box Office

The FCC voted 3 to 2 yesterday to approve regulation of broadband Internet service as a public utility. The new rules, recently proposed by FCC Chairman Tom Wheeler, are designed to ensure net neutrality by discouraging content blocking and the introduction of “fast lanes” for Internet and media companies and “slow lanes” for others. Wheeler said the FCC was using “all the tools in our toolbox to protect innovators and consumers.” He added that Internet access is “too important to let broadband providers be the ones making the rules.” Continue reading FCC Rules in Favor of Regulating Broadband Internet as Utility

Comcast, the largest cable company in the U.S., could potentially soon have more Internet subscribers than television subscribers. During the last quarter, the company’s video users increased by only 6,000 to 22.4 million, while its broadband subscribers jumped by 375,000 to nearly 22 million. The diminishing gap could be a sign of the times, with an increasing number of consumers becoming more interested in services such as Amazon and Netflix, as opposed to traditional TV. As a result, Comcast is working to attract more broadband users. Continue reading Comcast Subscriber Shift Points to More Web Than TV Users

Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory

StyleHaul, a digital startup with a focus on fashion, beauty and lifestyle content, is paving the way for some of its YouTube stars to make their television debuts. The company, which manages thousands of YouTube personalities, has recently secured a deal with Oxygen, Trium Entertainment and Lentos Brand to create a reality TV show. StyleHaul can leverage this opportunity to not only improve visibility for its YouTube stars but also take a cut of the ad revenue that supports cable TV.   Continue reading StyleHaul’s YouTube Stars Making the Transition to Television

Last year’s selfie by Ellen DeGeneres during the live Oscar telecast set a new Twitter record and launched 3 million retweets. Not surprisingly, yesterday’s 87th Academy Awards had an impressive social presence, from ABC live-streaming its backstage show on Facebook to news organizations live-blogging on assorted social networks and Facebook launching its new real-time Trending Oscars experience. According to Twitter, the most tweeted-about nominees and performers included Lady Gaga, Patricia Arquette, Alejandro Iñárritu and John Legend. Continue reading Academy Awards Have Strong Presence on Twitter and Facebook

The Kardashian sisters, Howard Stern and rap artist Tyler The Creator are all getting new shows, only not on traditional TV but rather the Internet and a mobile app. Whalerock Industries, a company based in Santa Monica, has confirmed it plans to launch personal channels for these artists in the coming months. Each channel will feature an eclectic mix of premium content from the celebrities including videos, music, photos, merchandise and gaming. The app will be available this June.  Continue reading Whalerock to Launch Celebrity Networks via Web and Mobile App

According to the Digital Living Network Alliance (DLNA), wireless VidiPath technology will enable the secure delivery of subscription TV to all certified devices in the home. This could lead to eliminating the need to rent multiple set-top boxes. Wi-Fi-based VidiPath provides access to subscription TV across smartphones, tablets, Blu-ray players, game consoles and PCs. The first VidiPath-certified products are slated for availability in the first quarter. Comcast, Cox and Time Warner Cable are among those planning to offer VidiPath STBs. Continue reading DLNA: VidiPath Tech to Enable Subscription TV Across Devices

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

On February 25, ABC will air an episode of “Modern Family” called “Connection Lost” that addresses how parents attempt to communicate with their disinterested children via technology. The production marks a first in that it was shot almost exclusively on mobile devices, including Apple’s iPhone 6 and iPad Air 2. During the episode, the TV screen will often resemble character Claire Dunphy’s MacBook screen featuring a mock-up of Apple’s OS X Yosemite (the show was produced in October when Yosemite was still in beta). Continue reading ABC to Broadcast Sitcom Episode Shot on iPhones and iPads