Tech Giants Compete in Pursuit of Music Streaming Audiences

Apple, Pandora and Amazon are among those ramping up efforts to differentiate their music services in order to win over subscribers and artists. Second to Spotify’s dominance is Apple Music, which has taken off after an initially bumpy start. Pandora is another major competitor, boasting 74.7 million active listeners of its free music stations, which operate much like traditional radio. SoundCloud reports that it reaches 175 million monthly listeners in more than 190 countries, and Google plans to combine its Google Play Music “All Access” on-demand streaming service with YouTube Red. Continue reading Tech Giants Compete in Pursuit of Music Streaming Audiences

Number of OTT-Only Households in the U.S. Continues to Rise

According to a new report from the Video Advertising Bureau, the number of households in the United States that are now using only OTT streaming services to watch movies and TV shows has reached 14.1 million, a figure that has almost tripled over five years. However, that number makes up just 11 percent of all U.S. TV households. The report also found that over-the-top services are often used in tandem with pay TV subscriptions; 70 percent of those with OTT services also pay for cable, satellite or telcos.

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MoviePass Teams With Landmark for E-Ticketing, Other Perks

MoviePass has announced a new partnership with Landmark Theatres, the chain co-owned by Mark Cuban and Todd Wagner that caters to indie and foreign films as well as mainstream titles. MoviePass subscribers will have the option to enjoy exclusive perks such as e-ticketing, seat selection and advance screening reservations for movies exhibited at Landmark’s 255 screens in 53 theaters. “There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theaters,” said Cuban. Continue reading MoviePass Teams With Landmark for E-Ticketing, Other Perks

Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

This week, Turner announced its soon-to-launch service that will allow viewers to watch live sports via subscription and pay-per-game options on web, iOS and Android. Set to go live in April, B/R Live (Bleacher Report Live) plans to provide access to events like “UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross … and others,” reports TechCrunch. Turner bought Bleacher Report in 2012 to cater to millennial audiences.

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NBA Digital Begins Testing 99-Cent Streaming of 4th Quarters

Fans of the NBA have game streaming options ranging from league-wide packages, team-specific packages, and single game options (with certain blackouts applicable to all). Now, NBA Digital, a combined effort between the NBA and Turner, is testing an even more affordable option — streaming the 4th quarter of live games for just 99 cents, according to social media reports from fans who are receiving notifications via the NBA app to test the service. NBA Digital has yet to respond to requests for more information.

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Spotify Promotes Potential Growth as It Prepares to Go Public

As Spotify Technology SA prepares to go public, co-founder and chief executive officer Daniel Ek has some convincing to do. Not necessarily about the company’s numbers, which are impressive (70 million paying subscribers, for starters), but about the potential for growth and revenue. On the one hand, with Spotify’s help, the music business has seen three years of global growth after 15 years of decline — but on the other hand, Spotify isn’t making money, having to contend with music-rights holders collecting over 75 cents per dollar.

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Streaming Accounts for Nearly Two-Thirds of Music Revenue

According to a 2017 report from the Recording Industry Association of America, revenue for recorded music in the U.S. grew 16.5 percent last year to a retail value of $8.7 billion. “We‘re delighted by the progress so far,” explained RIAA CEO Cary Sherman, “but to put the numbers in context, these two years of growth only return the business to 60 percent of its peak size  —  about where it stood ten years ago  —  and that’s ignoring inflation.” Variety reports: “Like 2016, the boost came primarily from the rapid growth in paid music subscriptions to services like Spotify, Amazon, Apple Music, Tidal, Pandora and others, which grew by more than 50 percent.” Streaming represented nearly two-thirds of music revenue last year. Continue reading Streaming Accounts for Nearly Two-Thirds of Music Revenue

Americans Now Spend $2 Billion Monthly on Streaming Video

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

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Google Pledges $300 Million in Effort to Clean Up Fake News

Google has set its sights on combating fake news on the Internet, pledging to spend $300 million over the next three years in support of what The New York Times calls “authoritative journalism.” The Google News Initiative’s goals include making it easier for Googlers to subscribe to news and providing publishers with tools for fast-loading mobile pages. In partnership with Harvard Kennedy School’s First Draft initiative, Google will also create a “Disinfo Lab” to identify fake news, particularly during moments when it’s breaking.

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Facebook Plans to Be Next Home to Online Content Creators

Facebook wants to be the next home for online content creators, aiming to displace YouTube, Patreon and others with additions to its Creator app, which launched in November on iOS and will be available on Android soon. The social media giant is currently testing ways Creator users can make more money and connect with their fans. One such way would allow monthly subscribers to gain access to exclusive content from their favorite creators and allow them to earn fan badges similar to those used on Patreon.

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Internal Numbers Reveal the Success of Amazon Prime Video

For the first time, numbers are available to demonstrate how Amazon’s original video strategy is paying off. Thanks to internal documents read by Reuters, the general public can see evidence that Amazon’s top shows enticed over 5 million people to sign up for its Prime shopping membership by 2017. Using video to create shoppers is a key to Amazon’s strategy, and chief executive Jeff Bezos has been open about that approach. In total, Amazon’s U.S. audience for video (original and licensed) is about 26 million. Continue reading Internal Numbers Reveal the Success of Amazon Prime Video

Streaming Helps Indie Record Labels Rock Overseas Markets

Thanks to streaming services like Spotify, which works with more than 20,000 independent labels in 53 countries, independent record labels are experiencing an international revenue surge that would have been unimaginable years ago. Whereas foreign music markets used to be assessable only via local companies or major labels with global marketing capacities and strategies, worldwide digital streaming services have changed the music business landscape in a short period of time, changing the way independent labels make money.

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NBC News Could Launch a Live-Streaming Product This Year

NBC News programming is currently available via broadcast television, cable channel MSNBC and social platform Snapchat. An additional distribution option to attract younger viewers is being considered. Speaking to reporters this week, NBC News and MSNBC chair Andrew Lack explained that execs are mulling a new live-streaming service. “Lack did not give a time frame for a launch, though he suggested the concept could roll out in 2018,” reports Variety. “He and Nick Ascheim, senior vice president of digital for NBC News, said executives were also considering whether the product would be free or require a subscription.” Continue reading NBC News Could Launch a Live-Streaming Product This Year

Audible and Amazon Continue to Dominate Audiobook Market

Audiobook sellers like Amazon-owned Audible are competing for the ears, not eyes, of book lovers. And they’re showing promise. In 2016, audiobook sales climbed to $2.1 billion, representing an 18 percent jump from the previous year (the format experienced a 26.2 percent sales increase during the first three quarters of 2017). Audible represents about 41 percent of all audiobook sales, and when paired with Amazon, which sells audiobooks directly through its website, the two make up more than half of the market. Audible’s library includes 400,000 titles and its annual subscriber growth is in the double digits.

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Spotify Launches New Tool, Enlisting Users to Add Metadata

Spotify has launched Line-In, a music metadata editor, and has begun collecting information from users, who are now able to add descriptions of genres, albums and songs on the platform. The move is an effort by the streaming service to better understand how listeners hear and interpret music — and to continue emphasizing the importance of data to its business. All contributed edits are treated as suggestions and are carefully reviewed before being added to the data that powers the service. The 10-year-old Swedish company is about to go public via a direct listing rather than a traditional IPO.

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