A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Although the streaming music market is still relatively new, there is considerable consumer demand for a digital radio-style option. While jukebox services such as Spotify and music stores from Apple and Google receive a significant amount of attention, the market for Pandora has been steadily growing. Pandora continues to promote its unique radio-style approach as a great way to enjoy music in spite of growing competition from other online services. Continue reading Pandora Believes Radio Experience Will Beat Jukebox Services

Beats Music, a soon-to-be-released digital subscription service created by Jimmy Iovine, has a unique plan to attract subscribers and outdo competitors such as Radio and Spotify. This plan involves human curation, and while the company has declined to specify exactly how this will work, freelancers involved in the project have provided a certain amount of information. Essentially, unique playlists will be compiled by musicians, music writers and freelancers. Continue reading Beats Music Leans on Human Curation to Edge Out Competitors

Music video company Vevo, a joint venture between Sony Music Entertainment and Universal Music Group, is making the transition from YouTube to television in an approach intended to generate revenue for the companies that create the videos. Vevo will deliver on-demand music videos and launch a channel of original programming via Apple TV set-top boxes and Samsung TVs. While the Samsung launch is likely a few weeks away, Apple could launch its Vevo Apple TV app this week. Continue reading Vevo Returning Music Videos to Television with New Channels

During the Gamescom conference in Germany this week, Sony announced that the Twitch videogame broadcasting community will be integrated into its PlayStation 4 game console when it launches this fall. In June, Microsoft announced that the live streaming venture for gamers would be available on its Xbox One, leading many to speculate that Twitch would not end up on the PS4. Twitch allows gamers to live stream, share and chat about their playing experiences. Continue reading Gamescom 2013: Twitch Live Streaming on Xbox One and PS4

In the era of online streaming music, many bands and musicians have formed their own labels in order to maintain control, resulting in both risks and benefits. As a result they may lose traditional industry support, but gain more artistic and business freedom. The Internet is seen as an equalizing force that provides musicians with new ways to engage with their fans and distribute their own music. However, it remains to be seen if this model is sustainable. Continue reading Will Independent Musicians Survive in Streaming Music Era?

Martin Scorsese’s World Cinema Foundation (WCF) has been restoring rare films since 2007. The public will benefit from these efforts when eight of the rescued films will be made available for the first time in the U.S. on Hulu, in a partnership with the Criterion Collection. The films will initially be offered for free with ads. After August 24, commercial-free WCF movies (and more than 800 Criterion titles) will be available only to paying Hulu Plus subscribers. Continue reading World Cinema Foundation Unveils Restored Films on Hulu Plus

Aereo’s CEO and founder Chet Kanojia claims that the company will be profitable before achieving one million subscribers. Aereo is not disclosing its subscriber numbers, but the company could earn a profit with only hundreds of thousands of subscribers, according to Kanojia. Television broadcasters have been unsuccessful so far in preventing Aereo from operating. The service is expanding into new regions this year to cover a total of 22 cities. Continue reading CEO Says Aereo Will Be Profitable Before One Million Subs

Sony may have just moved ahead in the race to create an online version of pay television, thanks to a preliminary deal with Viacom to carry channels including MTV, Comedy Central and Nickelodeon via its planned pay TV service. Competitors in this space, such as Google and Intel, have yet to land such a major content deal. Sony hopes to launch an Internet service next year — streamed to its Bravia TVs and PlayStation gaming consoles — that will compete with companies that sell subscription TV services. Continue reading Sony to Carry Viacom Channels on its Internet Pay TV Service

Apple has acquired Matcha.tv, a Web service that provides users access to videos from various sources. Video aggregation technology has also been appearing in new and upcoming video game consoles. The Matcha.tv site has been shut down and customer data deleted, a move that has created speculation on the reason. Some question if Apple will attempt to change the TV experience with the development of a recommendation system or a cloud-based DVR. Continue reading Apple Acquires Video Aggregator Matcha.tv, Fuels Speculation

When attending a live concert, it is not unusual to witness a sea of smartphones, but some find it challenging to enjoy the show while attempting to record it at the same time. And audio quality recorded via the phone is usually disappointing. Tech entrepreneur Dean Graziano may have the solution with a new app called Lively, which allows musicians to sell fans better quality footage from live concerts for a reasonable price: $4.99 for just the audio, or $9.99 for audio and video. Continue reading Lively Provides Music Fans with Recordings of Live Concerts

The final season of AMC’s “Breaking Bad” debuted with its best ever rating of 5.9 million viewers. Part of the high ratings can be attributed to Netflix, where subscribers can watch all previous episodes of the series, providing new viewers with a way to catch up prior to the new season. Along with the high ratings, there was a spike in illegal downloads of “Breaking Bad” episodes. This occurred despite the show being made available within hours across global regions. Continue reading Record Ratings and Illegal Download Spike for ‘Breaking Bad’

NBC News is looking to leverage on-the-scene user generated content for its news coverage, envisioning a day when live video could be streamed directly to its New York control rooms from the camera phones of witnesses to newsworthy events. This approach could replace or complement footage by professional crews and ease the pressure of producers frantically searching Twitter and Facebook to locate eyewitness accounts. The network is acquiring Web service Stringwire as its first step toward this goal. Continue reading NBC News to Purchase Stringwire for Streaming Phone Video

Netflix devotes significant resources in order to develop its rating and recommendation systems, which is a key component of the service. The company employs 800 engineers to operate the service. Netflix estimates that 75 percent of viewing activity is now recommendation driven. The company uses several types of customer data in order to create the personalized recommendations, and uses behavior of similar users to suggest preferences. Continue reading Netflix Viewing Activity Is Largely Recommendation Driven