HP says it will offer computers to corporate clients for a fixed monthly fee, freeing them from having to make huge upfront outlays for hardware. Unlike standard computer rentals, however, HP will also offer software to manage the hardware, to make sure users have enough processing power and storage and to keep an eye on whether the devices are deployed as efficiently as possible. That includes making sure users do not have more sophisticated hardware or software than necessary for the task at hand. Continue reading HP Offers PCs and Software as a Service to Corporate Clients

As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

Internet pioneer Vint Cerf, most recently Google’s chief Internet evangelist, co-created Internet server protocols in 1973. Since then, he’s helped the Internet to mature, but one problem he didn’t foresee was the ephemeral nature of storage media, from floppy disks to Zip drives. Tomorrow’s browsers may be incompatible with today’s webpages. Worried about what he calls “a coming digital dark ages,” Cerf has now turned his attention to making the Internet more secure and future-proof. Continue reading Internet Allies Unite to Create More Secure, Future-Proof Web

The National Science Foundation just announced grants to build the $30 million Stampede 2 supercomputer which, outfitted with 18 petaflops, will offer twice the power of the Stampede, which debuted in March 2013. Its processing capacity puts it on a par with Cray’s Titan and IBM’s Sequoia (though not as powerful as China’s Tianhe-2). The supercomputer will be available to any researcher with a need for immense processing power, for such applications as atomic and atmospheric simulations. Continue reading National Science Foundation Funds Stampede Supercomputer

The Dish HopperGO, originally announced at CES, is now shipping, and early reviews deem it a good device for specific uses. About half the size of a smartphone, the tiny device is basically a 64GB USB drive with built-in wireless access that connects to the user’s Dish Hopper 3 or Hopper 2 and offers a capacity of up to 100 hours of TV. The user can unplug the device and then watch four hours on one charge through the Dish Anywhere app. The device’s interface consists of an “on” button and a USB port. Continue reading Dish Ships HopperGO, Mobile Video Solution for Hopper Users

Storage is quickly becoming a crucial area of interest, as data grows exponentially. The world’s one billion cell phones already generate 18 exabytes (1 billion gigabytes) of data monthly and, as the Internet of Things places sensors in everything from automobiles to homes, the data output is estimated to soar into the zettabytes. Artificial intelligence and machine learning are a focus to find ways to help manage huge amounts of data. New ways to store data are imperative, and some practical advances are being made. Continue reading As Data Surges to Zettabytes, Need for Better Storage Urgent

Visual effects and rendering in the cloud was the topic of an ETC Cloud Innovation Conference panel at NAB 2016, moderated by Google Cloud Platform senior product manager Srikanth Belwadi. The scope of the issue was made clear by the fact that “The Good Dinosaur” required 110 million compute hours and 300 TB of active data space. Panelists from Thinkbox, Shotgun, Rodeo FX, Avere Systems, and ConductorIO discussed the challenges to producing VFX in the cloud — but also its inevitability.
Continue reading Cloud Conference: Challenges to Rendering VFX in the Cloud

Autodesk and Google have partnered to offer Maya compute services on the Google Cloud Platform, which developed Google Cloud Platform ZYNC Render, an integrated cloud-based storage and rendering solution for the VFX industry. “We’ve been in discussions with Autodesk for quite some time,” said Google product manager Todd Prives. “It’s been a collaborative effort to bring Maya to Google.” With the ZYNC service for Autodesk Maya 2016 software, users will be able to render 3D scenes on the Google Cloud Platform. Continue reading Autodesk and Google Cloud Platform Bring Maya to the Cloud

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

IBM estimates that smartphones and devices related to the Internet of Things will generate 44 zettabytes (exabytes to the thousandths) by 2020. To handle all that information, IBM is looking at storage solutions that combine machine learning and artificial intelligence, both of which excel at finding patterns. Other companies are looking for solutions, including Pure, which is combining flash storage and engineering to create a storage unit that currently holds 16 petabytes, or five times most storage devices. Continue reading Users Seek New Storage and Cloud Solutions as Data Explodes

The advent of digital acquisition has made long-term storage more complicated for media and entertainment companies, which up until now have been dependent on tape-based solutions. Now, Sony has unveiled Everspan, an optical disc technology it guarantees will last for 100 years. That 100-year guarantee would relieve companies of the expensive, time-consuming need to migrate libraries to new technology. Each disc stores 300 gigabytes, and Everspan uses up to 64 drives to read data at extremely high speed. Continue reading Sony Introduces Optical Disc Archival System to Replace Tape

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

Cloud storage company Dropbox made announcements during yesterday’s Dropbox Open conference in San Francisco meant to attract more business customers. The company introduced Dropbox Enterprise, a new tier for its business offering intended for larger companies that require more advanced functionality. Dropbox also announced that it has reached a new milestone: 400 million users and 150,000 business customers. And to continue growing its business side, the company has formed new partnerships with Synnex, Ingram Micro and HP Enterprise. Continue reading Dropbox Unveils Advanced Tools, Seeks Enterprise Customers

The Cinema Content Creation Cloud, or C4, an open-source framework for media production using globally distributed resources, is detailed in a new white paper published today by the Entertainment Technology Center@USC. C4 enables interoperability between humans, organizations, databases, software applications, and networks, and is essential to the globally distributed workflows of media production. The framework, written by Joshua Kolden, is a product of ETC’s Project Cloud, a collaboration between studios and technology companies to address key issues as the entertainment industry migrates production into The Cloud. Continue reading ETC Publishes White Paper on C4 Cloud Production Framework

SanDisk’s new high-capacity microSD card, first announced this spring, is now available from a number of retailers for $240. Touted by SanDisk as the “world’s first 200GB microSD card,” it was originally estimated to run in the $400 range. And while the current price may still surprise some consumers, the card provides transfer speeds up to 90MB per second, which is nearly double the speed of its 128GB counterpart. According to SanDisk, the read speed will allow users to transfer up to 1,200 photos between devices in a single minute. And the card can store up to 20 hours of HD video. Continue reading SanDisk’s 200GB microSD Card Holds 20 Hours of HD Video