Snapchat’s popular “Our Story” montages from live events around the world are so popular that the company is adding a similar feature to share students’ college experiences. The “Our Campus Story” feature only allows people on campus to post and view the communal story. Like with “Our Story,” Snapchat will still approve all of the posts before they get added to the mix. The new feature launched last week at UCLA, the University of Southern California, Penn State, and UT Austin. Continue reading Snapchat Adds ‘Our Campus Story’ Exclusively for Colleges

Members of anonymous online messaging forum 4chan claim to have access to as many as 200,000 Snapchat photos through a third-party app called Snapsaved. The smartphone tool allows creators to store photos from their Snapchat accounts. Anonymous members have said that a link will be posted, allowing users to download the photos. It is not clear who created Snapsaved, and the app’s site is no longer working. Meanwhile, Snapchat claims that its servers have not been compromised.

Continue reading Third Party Site May Have Stored 200,000 Snapchat Images

Facebook unveiled its hyper-local advertising feature this week. “Local Awareness” ads are designed to be more targeted and cost effective by allowing businesses to select a specific area for advertising and the age and gender of the desired audience. Meanwhile, Snapchat CEO Evan Spiegel says, “People are going to see the first ads on Snapchat soon.” The LA-based startup, which makes a mobile app for sharing brief photo messages, attracted investors this year at a $10 billion valuation without any revenue. Continue reading Facebook Debuts Hyper-Local Ads, Snapchat Ads Coming Soon

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Snapchat is expecting a $10 billion investment from VC firm Kleiner Perkins Caufield & Byers. Even though the startup does not have a clear business model, its valuation has increased dramatically from last year’s $2 billion. The investment could help Snapchat advance into the advertising world, a move that is expected this year. Snapchat, which is the third-most used app among millennials, may become a viable platform for generating revenue from the age group through advertising. Continue reading Advertising May Result From $10 Billion Snapchat Investment

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

Introduced by Facebook’s Instagram, Bolt is a one-tap messaging app for iOS and Android that is similar to the popular Taptalk app. Bolt is currently available in New Zealand, Singapore and South Africa, with plans to launch in additional regions soon. The app allows users to send an image or video that disappears once it is viewed. Unlike Snapchat and Facebook’s Slingshot, Bolt only allows users to send messages to one person at a time, rejecting mass messages. Continue reading Instagram Quietly Unveils One-Tap Messaging App Called Bolt

Facebook launched its new Slingshot messaging app for both iPhone and Android this week. The app has been described as similar to Snapchat, although it has one significant difference. In order to see what others have sent you, you need to send a photo or video in response. The free app is meant to feel more like a game that involves active engagement than a traditional social messaging tool, based on the inability of users to watch so-called “shots” passively. Continue reading Facebook Takes on Snapchat with Slingshot Messaging App

Amazon CEO Jeff Bezos unveiled the company’s new Fire Phone yesterday in Seattle. The 4.7-inch smartphone, which features a 3D display that detects where eyes are looking on the screen with “Dynamic Perspective,” will be available July 25 starting at $200. The device includes a scanning feature with its Firefly app, which allows users to scan products, signs, UPC or QR codes (ideal for shopping on Amazon), and Shazam-like features to identify songs and pinpoint scenes in movies or TV shows. Continue reading Amazon Unveils New 3D Fire Phone with Dynamic Perspective

The Los Angeles tech scene — from Santa Monica to Irvine to West Adams — has been booming in recent years. According to open source map Represent.LA, there are now 889 startups in the region. Many LA tech entrepreneurs got started with cheap mobile apps that quickly became profitable. They focus on creativity and aesthetics, tap celebrities when needed, and remain open to products designed just for fun. And the sunny LA weather and cheaper rent attracts talent from around the world. Continue reading The Los Angeles Tech Scene is Making a New Name for Itself

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups

The Federal Trade Commission recently charged Snapchat of deceiving users about the privacy of their personal data and their image and video messages. Under the terms of a new settlement with the FTC, Snapchat will be required to implement a privacy program that will be independently monitored for the next 20 years. If Snapchat violates the agreement, the company may be subject to fines. Snapchat has reportedly resolved most of the privacy issues over the past year. Continue reading Snapchat Agrees to Settle with FTC Over Deceptive Marketing