Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio

Twitter is launching Fleets, a feature that allows users to post photos or text that will disappear after 24 hours. Snapchat pioneered the ephemeral post, followed by Instagram and Facebook. Rollout of the Stories-like feature is moving forward, but has been scaled back as Twitter addresses “some performance and stability problems.” The platform’s “global town square” continues to be its “marquee product” but, said Twitter director of design Joshua Harris, the Fleets feature creates a space with less pressure for users who lurk but don’t post. The company is also testing Spaces, a new audio feature similar to Clubhouse, a startup that debuted earlier this year. Continue reading Twitter Intros Ephemeral Tweets, Gathering Spaces for Audio

WhatsApp Debuts Disappearing Messages, Expands in India

In response to the pressure for privacy on social media apps, Facebook-owned WhatsApp debuted a setting to automatically delete messages after seven days. This is intended to make users feel more secure in communicating one-on-one and in group chats. As WhatsApp product manager Zafir Khan noted, “records of most in-person conversations don’t exist forever, so conversations on WhatsApp shouldn’t have to either.” He added that, nowadays, people are “using WhatsApp messaging for very deep and intimate conversations.” Continue reading WhatsApp Debuts Disappearing Messages, Expands in India

Apple Clips 3.0: New Interface, Multiple Aspect Ratios, HDR

Three years after Apple released its simple video creation app named Clips, the company is updating the app to Clips 3.0, now available in the App Store. Apple streamlined the interface with the intent of making it faster and easier to add effects. Also new are full-screen browsers on the iPhone to make it easier to record and include effects. Version 3.0 lets video creators access multiple aspect ratios, including vertical and horizontal, to accommodate Instagram Stories, Snapchat, YouTube and other popular platforms. Continue reading Apple Clips 3.0: New Interface, Multiple Aspect Ratios, HDR

Slack Debuts Prototype Video Stories, Anytime Audio Tools

Slack, during its annual conference Slack Frontiers, rolled out several new features, including two prototype experiments: Video Stories, described as asynchronous video clips the user can post in a channel or DM, and Anytime Audio, an always-available audio feed that can be toggled on or off in any channel. In addition, the company introduced Slack Connect Direct Messages and Verified Organizations. Video Stories, similar to Stories on Instagram and Snapchat, are a way to quickly share a team message or status update. Continue reading Slack Debuts Prototype Video Stories, Anytime Audio Tools

Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Quibi Misses Paid Subscriber Goal, Looks at Funding Options

Quibi, the OTT streaming service focused on short-form mobile video founded by Jeffrey Katzenberg and launched in April 2020, is struggling to gain subscribers in a crowded marketplace. According to sources, the company is considering its options, including raising more money, going public via a merger with a special-purpose acquisition company (SPAC) that helps fund deals, or a sale. Sources added that the company has enough cash for several months and is not expected to shut down in the near future. Continue reading Quibi Misses Paid Subscriber Goal, Looks at Funding Options

Instagram Reels, Rival to TikTok, Launches in 50+ Countries

Facebook’s Instagram debuted Reels, its short-video feature designed to compete with Chinese app TikTok. Instagram previously aped Snapchat’s disappearing photos with its own Instagram Stories, which has since become hugely popular. TikTok chief executive Kevin Mayer called out Reels as a “copycat product,” but Instagram director of product Robby Stein said that Instagram plans to distinguish Reels from the competition by “adapting to users.” The launch takes place amid tumult over TikTok’s future in the U.S. Continue reading Instagram Reels, Rival to TikTok, Launches in 50+ Countries

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

Snapchat Aims to Compete With AR-Centric Digital Platform

Snap is planning to compete directly with Apple, Facebook and Google by creating a complete digital platform, with an app store, expanded games service and ability for third-party developers to build augmented reality experiences with its machine-learning models. Further, Snap is permitting other apps to integrate its camera software and include businesses and users’ friends into its maps. Snapchat has grown to 229 million daily users, versus Twitter’s 166 million, but is still smaller than Instagram and Facebook. Continue reading Snapchat Aims to Compete With AR-Centric Digital Platform

Snap Expands AR Toolset, Announces Deals for New Content

Snap inked multi-year deals for custom short-form content with Disney, NBCUniversal, ViacomCBS, the National Basketball Association and the National Football League. It released plans for original content including unscripted series, docuseries, and scripted dramas and comedies. In partnership with The Washington Post, Bloomberg and ESPN, Snap will produce “Happening Now,” a breaking news feature. It also revealed that 170+ million people use its augmented-reality tools daily, moving the technology into the mainstream. Continue reading Snap Expands AR Toolset, Announces Deals for New Content

Streamer Quibi Is the Most Downloaded App on Its First Day

Short-form streaming video service Quibi (“quick-bites”) launched on Monday and, according to App Annie, had 700,000+ iPhone and Android downloads, making it the most downloaded app that day in the nation. App Annie also revealed that Quibi was No. 2 in entertainment apps for the iPhone on Monday from 3:00 am to 2:00 pm (the No. 1 app during that period was TikTok). App Annie director of market insights Amir Ghodrati stated that this was “a strong start for a brand-new app without an established brand or content.” Continue reading Streamer Quibi Is the Most Downloaded App on Its First Day

White House Pushes For 5G Standards and U.S. Networks

The Trump administration is working with U.S. tech companies, including AT&T, Dell and Microsoft, to develop common engineering standards for 5G telecom networks that would allow software to run on hardware from any manufacturer. In doing so, the U.S. would be able to advance 5G networks without relying on gear from China’s Huawei. White House economic advisor Larry Kudlow said, “the big picture concept is to have all the U.S. 5G architecture and infrastructure done by American firms, principally,” although it could also include technology from Ericsson and Nokia. Continue reading White House Pushes For 5G Standards and U.S. Networks

Snap’s Bitmoji TV Features Users’ Avatars in Short Videos

In Snapchat’s animated series Bitmoji TV, which launches February 1, the user’s avatar stars — and the last person he Snapchatted co-stars — in various TV scenarios, including sitcoms, soap operas and reality competitions. This first season will debut 10 three-to-four-minute episodes, unveiled on Saturday mornings. As Bitmoji founder/chief executive Ba Blackstock puts it, “we’re bringing back Saturday morning cartoons.” The series takes off from Bitmoji Stories, which stars the user’s avatar in funny situations. Continue reading Snap’s Bitmoji TV Features Users’ Avatars in Short Videos

Instagram Removes the IGTV Button From Its Main Screen

Instagram has removed the IGTV button from the main screen of its app because so few people use it, instead “finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles, and the standalone app,” according to the company. Instagram, which launched IGTV in 2018 as a way to post long-form video, has not stated whether it will replace the icon with another. IGTV allows video uploads of up to one hour for celebrities and influencers and 10 minutes for everyone else. Continue reading Instagram Removes the IGTV Button From Its Main Screen

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