July 16, 2015
Verizon Communications and Vice Media have formed a multiyear partnership to create a mobile-first video service, which will include: exclusive Vice shows that will only air on Verizon; Vice content on food, travel and technology; and a Vice original series called “Autobiographies,” which will spotlight and interview celebrities. Verizon’s new service reportedly will also include live National Football League games and other sporting events, as well as 200 hours of original and scripted series from AwesomenessTV.
The New York Times reports that both companies recently made key media deals prior to their partnership. Verizon acquired AOL for $4.4 billion last month. Last year, Vice landed investments from A&E Networks and VC firm Technology Crossover totaling $500 million, which included deals with HBO, Spotify and Snapchat.
Terry Denson, Verizon’s vice president for content strategy and acquisition, is confident in the partnership with Verizon. “Vice is connecting with an entire generation in a way that no one else is,” he said. “And Verizon will connect consumers to Vice in a way that no one else does by combining Vice’s storytelling with the most compelling mobile video platform.”
“It’s part of our commitment to push the boundaries of video distribution across all platforms,” added James Schwab, Vice’s co-president. “Mobile is key to the emerging brave new world of video distribution, and with deals like this, we are making sure we are staying at the bleeding edge of innovation in that space.”