Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

BBC and ITV Join Forces to Launch Rival to U.S. Streamers

In the U.K., Amazon and Netflix now own about two-thirds of that country’s video streaming market and, for the second time, the BBC and ITV are trying to pool their assets to launch their own streaming platform. Their first effort to do so, in 2007, was squelched by regulators. The new platform, dubbed BritBox (a version of which has been available in North America), is expected to make its U.K. debut later in 2019, with the two broadcasters’ popular shows and new content. But the BBC and ITV are still struggling to resolve issues of budget, audience data sharing and content exclusivity. Continue reading BBC and ITV Join Forces to Launch Rival to U.S. Streamers

Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Acquired by Spotify in 2017, cloud-based audio recording studio Soundtrap just expanded its free tier for podcasters, now offering access to an unlimited number of projects and 2,210 loops. All creators using Soundtrap will now have unlimited free storage for podcasts and songs. Founded in 2012, the Swedish-based company has offered four subscription tiers, ranging from $10 to $17 per month, all supporting an unlimited number of projects, 550 instruments and 4,100 loops. Soundtrap’s free tier previously limited users to five projects and 900 loops. The number of available instruments will remain the same. Continue reading Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Latest Sandler Film Sets New Viewership Record for Netflix

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

Mailchimp Aims For Entrepreneurs With Entertainment Unit

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs With Entertainment Unit

Facebook Watch Readies Original Content for Summer, Fall

Social giant Facebook revealed that its strategy for building viewership of Facebook Watch is paying off, saying it is experiencing “big momentum” for the platform with original shows such as Jada Pinkett Smith’s “Red Table Talk” and “Sorry for Your Loss” with Elizabeth Olsen. Facebook Watch, since its launch two years ago, has a global daily user base of 140 million people who each spend an average of 26 minutes per day watching videos, nearly double from 75 million daily users in December who watched 20 minutes daily. Facebook has inked a series of partnerships and has more original content on its way. Continue reading Facebook Watch Readies Original Content for Summer, Fall

Disney’s Hotstar: India’s Dominant Video-Streaming Platform

The dominant video-streaming provider in India is Hotstar, which debuted four years ago by media conglomerate Star India. Its 300 million monthly users gravitate to the mobile-first platform to watch cricket, TV shows and movies. Now owned by The Walt Disney Company, Hotstar’s usage is 10 percent larger than that of YouTube, India’s second largest video streaming platform. Only three million of Hotstar’s users are paying subscribers, but that’s still more than those paying for Amazon and twice as many as those subscribed to Netflix. Continue reading Disney’s Hotstar: India’s Dominant Video-Streaming Platform

Spotify Testing New ‘Storyline’ Feature, Similar to ‘Stories’

Somewhat similar to its “Behind the Lyrics” feature, music streaming giant Spotify is now launching “Storyline,” a new feature meant to offer artists a platform to share insights, inspiration and more about their creative processes and the meanings of lyrics, songs and albums. The new feature is also similar to the “Stories” format that has been popularized by social apps like Snapchat, Instagram, Facebook and others, opening up a potential avenue for Spotify to create original content via a popular format.

Continue reading Spotify Testing New ‘Storyline’ Feature, Similar to ‘Stories’

YouTube to Roll Out Free Originals, Measurement Analysis

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

Hulu Has 28 Million U.S. Users, Announces Original Content

At the Digital Content NewFronts in New York City this week, Hulu revealed that its streaming video service now has 26.8 million monthly paid subscribers in the U.S., plus 1.3 million promotional accounts. That’s an increase from about 20 million total users this time last year. Hulu announced a new “binge advertising experience” that intends to be a less intrusive way to target binge viewers. Hulu also detailed new content deals, including a multi-year partnership with Vox Media Studios for food-centric programming and two new live-action series from Marvel for 2020. Continue reading Hulu Has 28 Million U.S. Users, Announces Original Content

Hulu Positioned to Become Most Serious Netflix Competitor

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

Disney Reveals Details For Its Upcoming Streaming Service

Disney CEO Bob Iger announced yesterday that the company’s planned subscription video service is slated to launch November 12th of this year at $6.99 per month (undercutting competitors such as Netflix). The service, which will feature movies and TV series from Disney, Fox, Pixar, National Geographic, Marvel and the “Star Wars” franchise, is planned to roll out in Europe and Asia in 2020. Disney is anticipating 60 million to 90 million subscribers by 2024. To start, Disney+ will offer 10 original movies, 25 original series, all 30 seasons of “The Simpsons,” many of the “Star Wars” films, and family content from the Fox library. Continue reading Disney Reveals Details For Its Upcoming Streaming Service

YouTube Taps Ben Relles to Lead Programming Innovation

Google’s YouTube is planning new original programming with a focus on live specials and interactive content. Ben Relles, former head of unscripted for YouTube Originals, will assume his new role as head of innovation to lead the initiative. Reporting to Susanne Daniels, global head of original content, Relles will be responsible for the development of new scripted and unscripted original programming intended to foster interaction and engagement with viewers. Interactive content has been getting more attention since the success of Netflix’s “Black Mirror: Bandersnatch.” Continue reading YouTube Taps Ben Relles to Lead Programming Innovation

Apple, Goldman Sachs Issue Credit Card Linked to iPhones

In the next few weeks, Apple and Goldman Sachs Group will issue a joint credit card for testing to employees, for a launch later in 2019. The card will offer consumers features on Apple’s Wallet app that will allow them to track their balances and rewards as well as set spending goals, said sources. With the card, Apple makes a major move into iPhone users’ finances. For Goldman Sachs, the card is part of a strategy to appeal to ordinary consumers. Neither company, however, has much experience in this arena. Continue reading Apple, Goldman Sachs Issue Credit Card Linked to iPhones

Apple Readies TV Service With CBS, Starz, Viacom Content

Apple is reportedly aiming for a March or April event to announce its new streaming TV service that is expected to include original content plus subscription services from CBS, Viacom and Starz among others. Apple has been hinting at such a service for quite a while, has spent about $2 billion on original programming, and has signed major players such as Oprah Winfrey. Apple’s service is expected to take on competitors Netflix and Amazon Prime Video by launching globally, possibly distributed via the App Store since it is already available in more than 100 countries. Continue reading Apple Readies TV Service With CBS, Starz, Viacom Content

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