NFL, Snap Extend Content Partnership for Next Two Seasons

The National Football League extended its content partnership with Snap for its 2018 and 2019 seasons, and added a Sunday experience, the Sunday Publisher Story, to deliver game news, highlights and hourly updates. The NFL content will continue to be featured in Snapchat’s Our Stories. In addition to the NFL, Snap has inked content partnerships with all major U.S. leagues as well as NBC and IOC for Olympics and Fox Sports for the 2018 FIFA World Cup. The NFL and Snap signed their first deal in 2015. Continue reading NFL, Snap Extend Content Partnership for Next Two Seasons

Fox to Air Six-Second Ads During Thanksgiving Day Football

On Thanksgiving Day, sports fans watching football on Fox Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading Fox to Air Six-Second Ads During Thanksgiving Day Football

CBS All Access Has Deal to Live-Stream NFL Football Games

CBS recently announced that it signed a deal with the NFL to stream CBS-broadcast football games via the network’s $6-a-month standalone streaming app. “CBS All Access subscribers will be able to stream the game that is being broadcast by their local CBS affiliate, as well as playoff games and several of next year’s Thursday night NFL games,” reports The New York Times. According to CBS, its app currently touts about a million subscribers, which the network predicts will reach 4 million in the next five years. The NFL has been looking for alternatives as it contends with declining ratings for primetime games. The league has already agreed to live stream Thursday Night Football games on Twitter. Continue reading CBS All Access Has Deal to Live-Stream NFL Football Games

NFL, Snapchat Partner for Discover, Live Stories, Advertising

After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising

Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights

After determining that the broadcast rights to “Thursday Night Football” would be split between CBS and NBC, the National Football League is now deciding who will win the games’ digital streaming rights. Although the NFL has been mum on which companies it’s negotiating with, sources say that Apple, Amazon, Google and Verizon are vying for the rights, which could be sold to more than one distributor. Even if one outlet gets the digital rights, they won’t be exclusive, since CBS, NBC and NFL already plan to stream the games. Continue reading Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights

Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

New NFL Deal with Live Sports Data Firm Draws Concerns

The National Football League has had a longstanding anti-gambling policy, but its new deal with Switzerland-based Sportradar suggests the league may be changing its tune. According to terms of the deal, Sportradar distributes live data from professional football games, which include everything from scores to a running back’s acceleration rate. Sportradar is already well known in the sports gambling business, and it currently sells its data to fantasy sports sites. Continue reading New NFL Deal with Live Sports Data Firm Draws Concerns

NFL Stops Fans From Sharing Sports Video Clips via Twitter

The tension between intellectual property owners and user-generated video sports replays came to a head when Twitter deactivated two popular sports accounts: Gawker Media’s Deadspin, with more than 887,000 Twitter followers, and @SBNationGIF, an offshoot of Vox Media’s SB Nation. The takedown came in response to complaints from the National Football League. But critics note the fuzzy line between fair use and IP infringement; some sports leagues, such as the NBA, regard user-generated videos as marketing, not infringement. Continue reading NFL Stops Fans From Sharing Sports Video Clips via Twitter

Why Action Sports Dominate Mobile Viewing Time of Millennials

The National Football League is starting its own YouTube channel and Major League Baseball, which began streaming games online 13 years ago, bought the rights to manage the National Hockey League’s Web operations. But action sports — including surfing, skateboarding and snowboarding — rule millennials’ viewing time on their mobile phones. Although Americans are still watching less video on mobile phones than traditional TV, action sports on mobile channels is a parallel universe of sports viewing and is likely to remain so. Continue reading Why Action Sports Dominate Mobile Viewing Time of Millennials

Live Sports Are Generating More Opportunities for Online Ads

Brands want a way to connect to viewers who peruse laptops and smartphones while watching major sporting events. Major digital players such as Google, Facebook, Twitter and Snapchat are looking for ways to monetize increased online activity during those same events. It’s a match made in heaven, and it’s going live just as the National Football League season begins. Google plans on offering ads to be placed alongside football-related search results, but the company isn’t alone in making plans to capture advertising dollars. Continue reading Live Sports Are Generating More Opportunities for Online Ads

NFL and Twitter Expand Partnership With More Video and Ads

The National Football League and Twitter already have a relationship, but in a new deal, Twitter users will be able to enjoy an increased amount of footage beginning with the start of pre-season football. The NFL has just signed a multi-year deal with the social network to add more game highlights from pre-season games through the 2016 Super Bowl, breaking news, analysis, game recaps, behind-the-scenes video and other footage of interest to football fans. The relationship between the two companies began in 2013. Continue reading NFL and Twitter Expand Partnership With More Video and Ads

NFL to Launch Game Pass for Apple TV and Xbox This Month

The NFL announced that a new version of its Game Pass service will be released on July 31 to a variety of different devices, including Apple TV and Xbox game consoles. NFL Game Pass will replace NFL Game Rewind, and will include access to preseason games, all 256 regular season games, and access to archived games. The service will also include new features for accessing a range of content. Game Pass does not include live regular season, playoff, and Super Bowl broadcasts; games will be available to watch once they have aired on television. Continue reading NFL to Launch Game Pass for Apple TV and Xbox This Month

Verizon and Vice Partner to Provide New Mobile Video Service

Verizon Communications and Vice Media have formed a multiyear partnership to create a mobile-first video service, which will include: exclusive Vice shows that will only air on Verizon; Vice content on food, travel and technology; and a Vice original series called “Autobiographies,” which will spotlight and interview celebrities. Verizon’s new service reportedly will also include live National Football League games and other sporting events, as well as 200 hours of original and scripted series from AwesomenessTV. Continue reading Verizon and Vice Partner to Provide New Mobile Video Service

Google Leverages NFL Content Deal to Push YouTube Ad Sales

Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales

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