Adobe Is Buying Collaborative Video Software Firm Frame.io

Adobe is purchasing cloud-based video collaboration platform Frame.io for $1.275 billion in a deal expected to close in Q4 2021, which ends in late November. Frame.io co-founder and chief executive Emery Wells and co-founder John Traver will join Adobe, with Wells leading the Frame.io team and reporting to Adobe chief product officer Scott Belsky, who is also executive vice president of Adobe Creative Cloud. Adobe will integrate the company’s review-and-approval functionality with Premiere Pro, After Effects, Photoshop, Illustrator and “other Adobe Creative Cloud applications.” Continue reading Adobe Is Buying Collaborative Video Software Firm Frame.io

WarnerMedia Launches House of Max Studio to Produce Ads

WarnerMedia’s ad sales division is launching House of Max in Q4 this year to develop commercials that incorporate characters and concepts from its various HBO Max series. WarnerMedia senior VP of entertainment marketing solutions Maureen Polo said the studio’s “wide array of programs” will “allow brands to make more thoughtful and meaningful connections” with consumers, adding “we can produce content that doesn’t feel like advertising.” Intellectual property will be available from programs including “Hacks,” “The Flight Attendant,” and “Gossip Girl.” Continue reading WarnerMedia Launches House of Max Studio to Produce Ads

AT&T Spins Off DirecTV, Combines It with AT&T TV, U-verse

After acquiring DirecTV six years ago, AT&T has spun it off and, along with AT&T TV and U-verse, formed a new company it will co-manage with TPG Capital. AT&T received $7.1 billion in cash and a 70 percent interest in the new company, and TPG contributed $1.8 billion and owns the remaining 30 percent. In 2015, AT&T had paid $49 billion to acquire DirecTV, absorbing another $18 billion in debt, becoming the largest U.S. pay-TV provider with 26 million customers. It then lost almost 40 percent of its TV subscriber base. Continue reading AT&T Spins Off DirecTV, Combines It with AT&T TV, U-verse

Hello Sunshine Sold to New Media Company for $900 Million

Reese Witherspoon’s media business, Hello Sunshine, valued at about $900 million, has sold to a unnamed firm supported by Blackstone Group, which is spending $500+ million in cash to purchase shares from existing investors, including AT&T and Emerson Collective. Terms of the deal were not disclosed. Former Disney executives Kevin Mayer and Tom Staggs will run the unnamed media company backed by Blackstone, while Witherspoon and chief executive Sarah Harden will join the board of the new venture and continue to oversee the day-to-day operations of Hello Sunshine. Continue reading Hello Sunshine Sold to New Media Company for $900 Million

WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

HBO and HBO Max Subscriber Numbers Exceed Expectations

AT&T reported advances made by HBO in Q2 2021: a net gain of 2.85 million total domestic HBO Max and HBO subscribers, including 2.38 million retail net additions, for a total of 47.0 million at the end of the period, representing a gain of 10.7 million over the last year in the United Sates. HBO and HBO Max counted 67.5 million customers worldwide, up 12 million from last year. AT&T chief financial officer Pascal Desroches noted that the numbers exceeded Wall Street forecasts as well as AT&T’s own expectations. Continue reading HBO and HBO Max Subscriber Numbers Exceed Expectations

HBO to Stream Episodes, Enable Watch Parties on Snapchat

Thanks to a new partnership between WarnerMedia’s HBO Max and social messaging platform Snapchat, up to 64 Snapchatters will be able to co-watch full-length episodes of HBO series via the HBO Max Mini, part of the Snap Minis feature, which debuted last year to host third-party experiences through the social app. With Minis, the user can access Headspace to meditate, buy movie tickets with friends via Atom and, now, watch entire HBO episodes including pilots of “Lovecraft Country” and “Game of Thrones.” Viewers will be able to synchronize playback and watch the same title together. Continue reading HBO to Stream Episodes, Enable Watch Parties on Snapchat

Universal Signs New Streaming Deals with Peacock, Amazon

Starting next year, Comcast’s streaming service Peacock will begin to show movies from sister company Universal Pictures, sidestepping a long-time deal with HBO for initial TV rights. The 2022 movies — which will reach Peacock no more than four months after theatrical release — include the next “Jurassic World” and the new “Halloween” movies. In addition, Amazon has signed a multiyear deal with Universal to bring the studio’s movies to Prime Video and IMDb TV following their four-month runs on Peacock. Under the new deal, Universal movies will be available on Amazon for 10 months and then return to Peacock for another four months. Continue reading Universal Signs New Streaming Deals with Peacock, Amazon

Amazon to Acquire MGM in Deal Valued at Nearly $8.5 Billion

Amazon announced this morning that it will purchase MGM Studios for $8.45 billion, signaling the tech giant’s serious intent to expand its entertainment ambitions by beefing up its Prime Video content library to better compete with Netflix, Hulu and the growing collection of streaming video services. The deal marks the second largest acquisition for Amazon; the company paid $13.7 billion for Whole Foods in 2017. Amazon plans to leverage MGM’s significant catalog of 4,000 movies and 17,000 television shows to help strengthen its film and TV unit Amazon Studios. Continue reading Amazon to Acquire MGM in Deal Valued at Nearly $8.5 Billion

Facebook Plans to Expand Live-Stream Pay-Per-View Events

Social giant Facebook wants to transform its live online events into a pay-per-view opportunity for the sports leagues already streaming games on its platform. The company sees the possibility of smaller leagues and even high school sports teams using the model to make money on “virtual” attendance and plans to invest in the live-streaming events that collects money for a “virtual” ticket. The social platform’s plan is similar to the long-standing practice of media networks like HBO charging pay-per-view fees for boxing events. Continue reading Facebook Plans to Expand Live-Stream Pay-Per-View Events

WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

Aiming to increase its subscriber base, HBO Max is launching a lower priced, ad-supported tier in the first week of June. The new tier is priced at $9.99 a month versus the ad-free tier at $14.99 a month. Subscribers to the lower priced tier will not have access to Warner Bros. features that debut simultaneously in theaters and on the higher-priced tier. WarnerMedia revealed that the ad-supported version will serve “limited commercials,” and allow advertisers to reach viewers in a way they cannot on linear TV. The company is also planning steps toward global expansion. Continue reading WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

AT&T Creates Media Giant: Merges WarnerMedia, Discovery

AT&T announced today that it plans to combine WarnerMedia with Discovery. The deal, expected to to take effect in mid-2022 subject to regulatory approval, is a significant move for one of Hollywood’s largest studios to compete with top streaming players such as Netflix and Disney since it would combine the HBO Max and discovery+ streaming services. Under the agreement, WarnerMedia will be spun off and merged with Discovery as a new media company separate from AT&T, which could be valued as high as $150 billion. Discovery chief exec David Zaslav will run the combined business, which will be named shortly. Continue reading AT&T Creates Media Giant: Merges WarnerMedia, Discovery

New Telemundo Studio to Solely Produce Streaming Content

NBCUniversal Telemundo Enterprises announced the launch of Telemundo Streaming Studios this week, a production unit that will exclusively serve the growing need for Spanish-language VOD streaming content. The newly created unit, which already has 35 projects in development, will also offer production services to direct-to-consumer platforms. Latinos are seen as a key cohort in expanding streaming, and Nielsen reported that four out of five have access at home to it. Rival Univision debuted PrendeTV, a free, ad-supported streaming service in March. Continue reading New Telemundo Studio to Solely Produce Streaming Content

AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

AT&T has experienced an increase in HBO and HBO Max subscribers and wireless customers. Its number of domestic HBO and HBO Max subscribers grew from 41.5 million three months ago to 44.2 million today, including those who signed up for the new streaming service and others who subscribed via a cable TV provider. The company has also added 595,000 postpaid phone subscribers and a net gain of 207,000 prepaid phone subscribers. The telco cut expenses by increasing online customer service and promoting simpler plans. Continue reading AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

More Brands Consider TV/Film Sponsorship in COVID-19 Era

One lesser-known story of COVID-19’s impact on the entertainment industry is how brands have turned to filmmaking. “The Day Sports Stood Still,” a documentary about the NBA shutdown, started as an idea that NBA player Chris Paul brought to producer Brian Grazer and his Imagine Entertainment. The documentary, which debuted on HBO and HBO Max, also drew in Nike’s production entity Waffle Iron Entertainment. “The best partnership you can have is a marriage where the themes between the company and the story are aligned,” said Grazer. Continue reading More Brands Consider TV/Film Sponsorship in COVID-19 Era

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