By
Debra KaufmanDecember 17, 2015
The European Commission, the EU’s executive arm; the European Parliament and member states just approved stringent data protection regulations, considered there to be of equal importance to freedom of expression. The rules, slated to go into effect by early 2017, will give individuals more power over how their information is collected and managed, as well as make data protection regulations consistent across the EU. Officials have been meeting since summer 2015 to hammer out rules that all 28 members could agree to. Continue reading European Commission Enacts Data Protection Regulations
By
Debra KaufmanDecember 10, 2015
Streaming video now makes up 70 percent of Internet traffic, says Sandvine, a Canadian networking-equipment company that conducted a global study during September/October 2015. The company monitored a slice of global services for home broadband to take a snapshot of online traffic across North America, Africa and the Middle East and found that real-time entertainment now prevails. Furthermore, in North America, Netflix dominates about 35 percent of aggregate peak-period Internet traffic, up from 22 percent in 2011. Continue reading Streaming Video, Notably Netflix, Dominates Internet Traffic
By
Rob ScottNovember 11, 2015
The Consumer Electronics Association (CEA), which represents more than 2,200 technology companies, announced yesterday that its new name is the Consumer Technology Association (CTA). Replacing “electronics” with “technology” is meant to address an evolving consumer tech industry and more accurately reflect the diverse member companies. The change will take place immediately. The new name and logo were introduced in New York City at CES Unveiled, a “sneak peek” event that provides highlights of what’s to come at January’s CES 2016, which is produced by the CTA. Continue reading CEA Announces New Name: Consumer Technology Association
By
Debra KaufmanNovember 9, 2015
Facebook, which just achieved a milestone of more than a billion daily users, has announced plans to share revenue with Facebook video content owners and launch a news app. The moves are aimed at keeping users on the platform as long as possible, and its competitors have the same goal in mind: Apple has its newsreader Apple News, partnering with The New York Times; Twitter Moments links tweets in a traditional story format; and Snapchat Discover app showcases stories from publishers including CNN, Vice, People and National Geographic. Continue reading Facebook Unveils Plan to Share Revenue with Video Creators
By
Debra KaufmanNovember 6, 2015
The third edition of the Social TV Index Report, from digital services company Ring Digital, reveals that YouTube is quickly increasing as a platform where “consumers vote, post, share or comment about something on TV.” The Social TV Index Report states that 37 percent of adults aged 18 to 24 have engaged in social TV, and 29 percent of the overall U.S. Internet population, up 5 percent from last year. Among those social TV users, 14.5 percent posted TV-related comments to YouTube, more than twice last year’s 6.3 percent. Continue reading Report Shows YouTube Views Rise as Social TV Gains Traction
By
Debra KaufmanNovember 4, 2015
Vice Media has generated more buzz, media partnerships and revenue than most new media companies. Traditional media companies following young male viewers fleeing TV find the coveted demographic at home at Vice, making it a particularly attractive target for investments, partnerships and, potentially, acquisition. One recent blip, however, is an accounting snafu: whereas Vice says company revenue will hit nearly $1 billion this year, others have said that number is much closer to $500 million. Continue reading Vice Media, Valued at $5 Billion, Keeps Growing, Inking Deals
By
Debra KaufmanNovember 3, 2015
Snapchat has appealed to its fans for a variety of reasons, chief among them the fact that its photo messages disappear once they’ve been opened. That ephemeral nature has now been up-ended with the startup’s new Terms of Service. Whereas, formerly, Snapchat noted that its privacy policy was “delete is our default,” its new terms state that the company has the right, specifically in regards to the ‘Live Story’ feature, to reproduce, modify and republish photos as well as save them to Shapchat’s servers. The update has led to concern and confusion by many users. Continue reading Users Express Concern Over Snapchat’s Updated Privacy Policy
By
Rob ScottOctober 27, 2015
Snapchat launched a temporary Discover channel yesterday featuring advertiser-created content. Sony Pictures Entertainment paid for a “sponsored” Discover channel to promote its new James Bond film “Spectre,” which opened on Monday in the U.K. The Discover section currently includes 15 media partners, but the 007 channel (which is sharing multimedia content for the film such as behind-the-scenes footage, cast member testimonials and Bond trivia questions) represents the first time a brand has paid to be featured this way on Snapchat Discover. Continue reading Snapchat Tests Sponsored Discover Channel with James Bond
By
Debra KaufmanOctober 26, 2015
CNN is launching its new digital media brand, Great Big Story, which will focus on positive, newsy video stories, with an initial push on Facebook. In addition to streaming content to its website and apps for iOS and Android devices, Great Big Story will also feed to YouTube, Apple News, Snapchat, and connect to users through smart TVs, specifically on Apple TV, Roku, Amazon and Chromecast. Facebook has become a popular site for several video publishers, among them BuzzFeed and Business Insider. Continue reading CNN Launches Vice-Style Web Video Series ‘Great Big Story’
By
Rob ScottOctober 26, 2015
Instagram has launched a new app called Boomerang that allows users to record 1-second video clips and share them on social media. The app records a burst of five photos and then stitches them together into a video loop, similar to an animated GIF, and plays the loop backwards and forwards to create the Boomerang effect. The app, available on Android and iOS, does not require an Instagram account. This is the third standalone app from Instagram; Layout is used to create collages to upload to Instagram, while Hyperlapse lets users create time-lapse videos. Continue reading Instagram Answers Competitors with Short Boomerang Videos
By
Debra KaufmanSeptember 28, 2015
Live mobile video has exploded in the last few months, with offerings from Facebook, Snapchat, Twitter and others. Mobile users have quickly caught on to how they can use live video, from concerts to personal rants. But the Achilles heel, however, is that live video uses a tremendous amount of data and, the immediacy of live video encourages users to go live without a Wi-Fi network handy. The result is that an increasing number of mobile users are going over their data plan, incurring extra charges. Continue reading Users Embrace Live Mobile Video, Data Plan Overages Grow
By
Debra KaufmanSeptember 18, 2015
Apple is launching Apple News, a news reading app with content from leading media companies that gives publishers another venue for ads. The launch comes at the same time that Apple approved ad-blocking apps such as the just-released 99 cent Blockr, a concern among publishers looking for more savvy ways to take advantage of the burgeoning number of digital platforms. Among the companies committed to publishing on Apple News is GQ (sponsored by Burberry) and recipe site Epicurious (sponsored by Campbell’s Soup and Reynolds). Continue reading Media Publishers and Their Sponsors Gravitate to Apple News
By
Debra KaufmanSeptember 15, 2015
Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars
By
Debra KaufmanSeptember 9, 2015
Brands want a way to connect to viewers who peruse laptops and smartphones while watching major sporting events. Major digital players such as Google, Facebook, Twitter and Snapchat are looking for ways to monetize increased online activity during those same events. It’s a match made in heaven, and it’s going live just as the National Football League season begins. Google plans on offering ads to be placed alongside football-related search results, but the company isn’t alone in making plans to capture advertising dollars. Continue reading Live Sports Are Generating More Opportunities for Online Ads
By
Rob ScottSeptember 3, 2015
Apple plans to include its Flipboard-like newsreader app, simply named News, in the upcoming iOS 9 this fall. First announced at WWDC in June with 18 publishers on board, News now touts more than 50 publishers. Conde Nast, Hearst and Vox Media are among the initial launch partners hoping that iPhone and iPad users will consume more of their content. While some publishers have expressed concerns about ad-blocking capabilities made possible by iOS 9, launch partners are pleased with Apple’s advertising terms. Continue reading Apple to Launch News App with iOS 9, Adds More Publishers