Patreon, the membership platform for independent creators, just revealed that it is integrating with Reddit, with the aim of bringing its artists closer to its fan base. Patreon boasts 100,000 creators and two million patrons (i.e., subscribers), many of whom already have a presence on Reddit. On Reddit, many fans have created subreddits to discuss the work of Patreon creators, such as podcast Chapo Trap House. This new relationship adds to other ways Patreon has helped creators earn revenue from their fans. Continue reading Patreon, Reddit Linkage Aims to Bring Artists Closer to Fans

Professional sports are often the first to embrace new technology because their fans demand the best experiences available. That’s why the professional sports arena is now integrating immersive technologies including augmented reality, virtual reality and the Internet of Things. The Sacramento Kings use Reddit, Facebook Live, video streaming, virtual reality and bitcoin to immerse their fans in an interactive world. Meanwhile, Los Angeles Clippers chief executive Steve Ballmer is launching CourtVision to offer more interactivity for fans. Continue reading Pro Sports Teams Offer Immersive, Interactive Experiences

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

At Vanity Fair’s New Establishment Summit, Jeffrey Katzenberg and Meg Whitman revealed that the name of their new mobile video startup will be Quibi (short for “quick bites”). The subscription service, originally known as NewTV, is scheduled to launch next year. Producer Jason Blum and filmmakers including Sam Raimi, Guillermo del Toro and Antoine Fuqua are among those slated to create content for the new venture. “These people are so excited about doing something new. They want to be the pioneers. They want to be able to show the path in doing this,” said Katzenberg. “We are going to do be able to do extraordinary storytelling.” Continue reading Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

Google is shutting down its Google+ social network in the wake of revelation that a software bug exposed the data of up to 500,000 Google+ users since 2015. The company also debuted tools that give users more control over the data they share with Google-connected apps and services. The demise of Google+ is in stark contrast to its 2011 launch, when it represented an “exclusive club” that required a private invitation to enter. In following years, Google discovered running a social network is trickier than it appears to be. Continue reading Demise of Google+ Points to Facebook’s Social Dominance

In a 15-page letter on September 26, Snap chief executive Evan Spiegel told employees his plan to achieve full-year profitability in 2019 and refocus the company around new strategies. He admitted that the company’s redesign created many problems and “lost the core of what made Snapchat the fastest way to communicate.” That widely criticized redesign led to Snapchat’s first-ever decline in daily active users last quarter. Spiegel now wants the company to focus on adults, not teens, and messaging, not stories. Continue reading Snap Chief Exec Outlines a New Plan for Profitability, Growth

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Snap has unveiled two new versions of Spectacles 2 — the Veronica (for women) and the Nico (for men) — that incorporate all the features of the company’s second generation Spectacles, but tout a sleeker, more stylish design and cost $200, versus $150 for the previous version. Many of Snapchat’s core demographic has left for Instagram, and critics question why Snap is still making hardware. When Spectacles initially debuted in 2016, Snap created hype by selling them out of pop-up vending machines. A few months later, the company was stuck with $40 million worth of unsold glasses. Continue reading Snap Refocuses With Debut of Stylish Next-Gen Spectacles

The New York Times, which is now posting information explaining its journalistic practices, recently described how it reviews news-relevant videos from a wide variety of sources, including news agencies; social media sites such as Twitter, Facebook, YouTube and Snapchat; and eyewitness videos via WhatsApp, witness contacts on the ground or “joining relevant groups.” The actual verification process is broken down into two steps. First, it determines whether a video is “really new.” The second step is to “dissect every frame to draw conclusions about location, date and time, the actors involved and what exactly happened.”  Continue reading New York Times Takes Multiple Steps to Authenticate Videos

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Tipatat Chennavasin, co-founder of the Venture Reality Fund, the largest VC fund focused on VR and AR, discussed the Current Immersive Media Landscape: Trends and Opportunities. As an investor, Chennavasin cares about sales — what consumers are actually buying. VR is looking for the killer app that will drive adoption. Forty-four VR titles have generated over $1 million in revenue, so the market is looking pretty good to him. “Beat Saber” is the first game to unlock the potential of VR, with over 500 million views on social media in addition to the game’s VR users. Continue reading vETC 2018: The Current Immersive Media Landscape: Trends and Opportunities

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Snap reported that it lost three million daily active users in Q2 this year, the first time the company has recorded a loss in users since it went public in early 2017. This decline mirrors reports from Facebook, which stated its number of U.S. users was flat and its European users had fallen, and Twitter, which said in late July that its monthly active users had dipped by one million. Facebook and Twitter both experienced a tumble in share prices after their disclosures, raising the specter that social media usage has peaked. Continue reading Does Snap’s Daily User Slump Signal Social Media Saturation?