Despite Growing Competition, Twitter Leads Social TV Wave

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave

Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote

As a standalone app for iOS and Android, Peel has been working toward becoming the next-generation TV remote control. The second screen remote control app allows users to discover and access TV shows and movies from their tablets and phones. Due largely to recent partnerships with mobile device manufacturers, Peel has been gaining momentum, growing from 1 million registered users in Q1 of 2012 to nearly 26 million registered users today. Continue reading Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote

Ubisoft CEO Envisions New Wave of Interactive Entertainment

French video game developer Ubisoft is pushing for a more interactive television experience, one in which viewers have more control over what happens, similar to the control players have with games. As a new generation of game consoles get ready to hit the market, Ubisoft CEO Yves Guillemot hopes to join forces with Hollywood to help make this happen. Game developers say consumers have a growing appetite for new entertainment experiences. Continue reading Ubisoft CEO Envisions New Wave of Interactive Entertainment

Twitter Tests TV Trending Feature and Upgrades TweetDeck

As part of its ongoing effort to generate more traffic and potential advertising revenue, Twitter is testing new ways of bringing more television content to its platform. Currently, the company is testing a new feature in which links to TV shows appear as Twitter cards in a user’s Timeline. The cards’ click-through feature provides links to the show, related tweets and accounts that might be relevant to fans of that show. Separately, the company has announced that several updates to TweetDeck will make it faster and more convenient to use. Continue reading Twitter Tests TV Trending Feature and Upgrades TweetDeck

Viggle Audience Network Offers New Advertising Opportunities

Viggle, creator of the mobile second screen app and loyalty program that rewards viewers for engaging with TV shows, has launched the Viggle Audience Network, providing advertisers with access to an audience of nearly 10 million users. While Viggle has nearly three million registered users, it also leverages users from initial launch partners including discovery platform Boxfish, independent fan site BuddyTV and Dijit Media’s NextGuide. Viggle will be able to sell ads across the entire group. Continue reading Viggle Audience Network Offers New Advertising Opportunities

People to Spend More Time with Digital Media Than TV in 2013

According to a new report from eMarketer estimating the media consumption of adults in the U.S., the average amount of time spent with digital media per day will surpass television viewing for the first time this year. This is due largely to the shift in smartphone and tablet usage now that most consumers lead increasingly mobile lives. Since 2010, mobile activity has grown from a mere 24 minutes per day on average to 2 hours and 21 minutes per day. Continue reading People to Spend More Time with Digital Media Than TV in 2013

Companies Can Target Viewers While They Tweet on Shows

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

Dish Network Unlocks Hopper DVR to Third-Party Developers

Dish Network recently opened its Hopper API to third-party developers. In doing so, the company provides non-Dish apps with direct access to Hopper in order to create new features and controls. These can expand its functionality, such as allowing tablets to serve as a remote control. This is in contrast to Dish only permitting official releases such as Dish Explorer and Dish Social. The company hopes this will help change the customer experience. Continue reading Dish Network Unlocks Hopper DVR to Third-Party Developers

Second Screen Apps: Has TV Become the Second Screen?

Television networks are creating companion apps for their successful shows, social TV startups are developing chats and check-ins for second screen experiences, and others are pushing for new ideas to redesign today’s programming guide. But the second screen trend has thus far been based on the premise that the TV screen in the living room is the center of most consumers’ entertainment. Some are suggesting that this viewpoint is no longer accurate and, in fact, may not have been true in the past. Continue reading Second Screen Apps: Has TV Become the Second Screen?

Google Glass to Impact Video Entertainment, Privacy Issues

Google Glass has the potential to change the way video entertainment is created, distributed and viewed. But there are concerns about the potential violation of personal privacy. To some, the benefits outweigh the concerns in that Glass can deliver exciting new ways to create and consume films, documentaries, TV programming and video games. However, many businesses are ready to ban the device, such as movie theaters, bars and hospitals.  Continue reading Google Glass to Impact Video Entertainment, Privacy Issues

Carlos Slim Invests in Shazam to Expand its Advertising Biz

The British music identification app, Shazam, recently received a $40 million investment from the world’s second richest man, Carlos Slim. Not known for seeding startups, Slim first made his fortune in the Mexican mobile phone industry, so funding a mobile app company is not farfetched. With Slim’s investment, Shazam is positioned to expand its current services in advertising and looks to grow in new international markets. Continue reading Carlos Slim Invests in Shazam to Expand its Advertising Biz

Twitter Changing How We Watch and Interact with TV Shows

Twitter is quickly becoming a normal part of the television experience, in that it is changing how people watch TV. Twitter is allowing audiences to interact with scripted and reality TV shows directly, as well as provide real-time commentary. Viewers of hit shows, such as HBO’s “Game of Thrones,” are looking to Twitter as a popular place for viewer commentary. As television is increasingly shared on Twitter, new business and viewing opportunities arise. Continue reading Twitter Changing How We Watch and Interact with TV Shows

Viacom and Twitter Partner on Social Video Ad Campaigns

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Facebook Hashtags All About the Second Screen Audience

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

NCTA Cable Show: Comcast Unveils X2 Cloud-Based Platform

During the NCTA Cable Show this week in Washington D.C., Comcast CEO Brian Roberts unveiled the X2 cloud-based entertainment platform that will enable Xfinity TV subscribers to access live and on-demand television programming, online video, personalized recommendations and apps across platforms including computers, smartphones, tablets and TVs. The company has also upgraded its current X1 platform with a new “Send to TV” feature that allows users to send Web content to their set-top box. Continue reading NCTA Cable Show: Comcast Unveils X2 Cloud-Based Platform

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