Waymo and Lyft Partner to Develop Self-Driving Vehicle Tech

Google’s self-driving car unit Waymo has signed an agreement with ride-hailing startup Lyft to collaborate on autonomous vehicle tech including development and pilot projects. “The deal between Waymo and Lyft has competitive implications for Uber, the world’s biggest ride-hailing company, which has recently had to confront a spate of workplace and legal problems,” reports The New York Times. “Waymo is also competing fiercely with Uber in the creation of technology for autonomous cars and is embroiled in a lawsuit over what it says is Uber’s use of stolen Waymo trade secrets to develop such technology.” Continue reading Waymo and Lyft Partner to Develop Self-Driving Vehicle Tech

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

Continue reading Students Discuss Their Media Habits at ETC Member Meeting

Apple Stops Licensing Payments to Chip Provider Qualcomm

After a period of growing tension over their contract, Apple finally told Qualcomm, which provides the iPhone’s main components, that it will no longer pay licensing revenue to iPhone contract manufacturers. Apple is Qualcomm’s main source of profit, and a permanent end to this technology licensing revenue would be damaging to the chip manufacturer. This contract has been in force since Apple debuted the iPhone in 2007. As a result of Apple’s move, Qualcomm has downgraded its recently released forecasts. Continue reading Apple Stops Licensing Payments to Chip Provider Qualcomm

NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

Facebook Develops Interface to Type Words via Brain Waves

At Facebook research unit Building 8, former Alphabet’s Regina Dugan is overseeing a project that will allow people to type using brain signals, the ultimate in hands-free smartphone communication. Dugan reports that, within a few years time, the system will be able to type 100 words per minute by monitoring the brain and without any implants. The technology may not require the person to think in letters. The same lab is also working on a way for people to hear through their skin.

Continue reading Facebook Develops Interface to Type Words via Brain Waves

Sales of DJI Drones Are Going Sky-High as Market Takes Off

Drones are a booming industry sector. Gartner Research says global drones sales in 2016 bumped up 60 percent to 2.2 million, with revenue growing 36 percent to $4.5 billion. The Consumer Technology Association reports that hobbyists in the U.S. purchased 2.4 million drones in 2016, compared to 1.1 million in 2015. But it isn’t easy to nail down sales numbers for drones, given that the definition for what constitutes a drone varies. Gartner calls an aircraft that can connect to the Internet a drone, a “conservative” definition.  Continue reading Sales of DJI Drones Are Going Sky-High as Market Takes Off

Research Indicates Another Drop in Number of Pay-TV Subs

According to new research from Kagan, pay-TV providers in the U.S. lost about 1.9 million subscribers in 2016. Additionally, OTT providers such as Sling TV, DirecTV Now and Sony PlayStation Vue “gained about 900,000 subscribers last year, rising from approximately 600,000 at year-end 2015 to 1.5 million at the end of 2016,” reports Variety. “While the gains on the OTT front would appear to be good news for cable programmers, the problem is that many broadband-targeted TV packages are stripped-down ‘skinny bundles’ that omit many of the channels included in traditional basic cable lineup.” Kagan estimates 94.7 million residential pay-TV subscribers for the close of 2016, down 2 percent from 2015. Continue reading Research Indicates Another Drop in Number of Pay-TV Subs

AMD Pitches Latency-Free Virtual Reality via Super-Fast Wi-Fi

Advanced Micro Devices (AMD) has acquired Nitero, a startup responsible for a 60-gigahertz wireless chip that transmits high-res video without latency. AMD, which bought the company for an undisclosed price, believes that Nitero’s chip will enable it to push sales of more wireless virtual reality headsets. Sales of VR headsets, according to AMD executive Roy Taylor, have been limited due to their need to be tethered to a computer. Nitero was originally a spinoff from a research center sponsored by the Australian government. Continue reading AMD Pitches Latency-Free Virtual Reality via Super-Fast Wi-Fi

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Nielsen Debuts Overnight Screening Tool to Test Product Ideas

Nielsen is rolling out a new tool to provide fast-moving consumer goods manufacturers (FMCG) with analysis about what ideas have higher probability of in-market success. According to Nielsen exec Kevin Daly, Quick Screen was developed as a cost-effective solution for the “second-tier” product innovation level. The tool questions consumers (who identify with specific product categories) to determine the relative strength of proposed ideas. Predictive analytics then evaluate the data to identify levels of potential in-market success. Continue reading Nielsen Debuts Overnight Screening Tool to Test Product Ideas

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Commercial Internet Now Supports More Than 10 Million Jobs

A new report suggests that the commercial Internet now represents 6 percent of our gross domestic product. “The ad-supported Internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reports The Wall Street Journal. The study found that the number of jobs created by the Internet more than doubled from 2012 to 2016, largely spurred by the rapid adoption of mobile devices, the transition to e-commerce, and the growth of a new gig economy. In regards to size and scope, “About 86 percent of the ad-supported Internet economy falls outside of New York City, San Francisco, Boston, the Washington, DC area, and Seattle.” Continue reading Commercial Internet Now Supports More Than 10 Million Jobs

Sony Holds Lead in Console Market, Platform Subs on the Rise

IHS Markit reports that Sony led the gaming hardware, software and service market last year, nearly doubling the share of Microsoft and its Xbox One. Sony is expected to continue its dominance through 2017. According to IHS, Sony captured 57 percent ($19.7 billion) of spending by gamers in 2016, “thanks to growth of digital console games,” notes VentureBeat, adding, however, “that the overall console game market shrank in 2016, and Nintendo is newly competitive this year with the launch of the Switch game console.” Additionally, Microsoft may experience a rebound this year with the launch of its PS4 competitor, Project Scorpio. Continue reading Sony Holds Lead in Console Market, Platform Subs on the Rise

Google Share of Search Ad Market to Hit 80 Percent by 2018

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

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