An increasing number of YouTube’s 1.5 billion viewers are watching its videos on the living room TV set rather than smartphones. With Internet-connected TVs, users are having an easier time streaming over-the-top content at home, where they can enjoy the content on a much bigger screen. Other over-the-top providers, from Roku to Apple TV, Facebook to Twitter, are experiencing the same kind of migration from smaller digital devices to the TV. That means more advertisers than ever are buying YouTube and its ilk. Continue reading Advertisers Follow YouTube Viewers to Living Room TV Sets

CBS is assertively growing its digital operations, with an expansion of its CBS All Access streaming service to global territories and the planned launch of a digital sports network in the U.S. later this year. By doing so, the company is following the money: Q2 results this year showed unexpectedly high sales and earnings, boosted by streaming subscription services and college sports. CBS All Access, available in the U.S. for $5.99 per month, is scheduled to launch in Canada in early 2018 and other international markets soon after. Continue reading CBS Bets on Digital, Expanding All Access Streaming Service

According to analytics firms App Annie and Sensor Tower, about 2 million consumers have already installed the YouTube TV app, even though it is not yet available in all regions of the U.S. Installs for Google’s new live TV service were evenly split between Android and iOS devices, reports TechCrunch. While download numbers do not necessarily mirror subscription numbers, early consumer interest should draw the attention of competitors, including telcos. YouTube TV is joining a crowded market of companies offering live TV over the Internet. Others include Sling TV, PlayStation Vue, DirecTV Now, Hulu with Live TV, and Comcast’s upcoming Xfinity Instant TV. Continue reading Google’s New YouTube TV App Clocks 2 Million Downloads

According to a new eMarketer study, Roku is now the leading connected-TV device in the U.S. Roku has more users than Amazon Fire TV, Apple TV and Google Chromecast. The research firm estimates that 38.9 million U.S. consumers will use their Roku devices at least once per month this year. Chromecast will follow at 36.9 million users, Amazon Fire TV at 35.8 million, and Apple TV at 21.3 million. Roku is the only one of the four leading brands that is not connected to an affiliated content service and, as a result, has signed agreements with numerous partners. Continue reading New Research Places Roku at Top of Connected-TV Market

Television measurement leader Nielsen is adding Hulu and YouTube TV to its ratings, the company’s next step toward including more streaming data. So far, Nielsen’s coverage of streaming viewership has largely involved data from TV networks distributing content via digital platforms, such as CBS shows made available on CBS All Access. “This is the first time the biggest digital-first, TV streaming companies have come into the fold in terms of being included in TV ratings,” said Nielsen president of product leadership Megan Clarken. Continue reading Hulu and YouTube TV Data Now Included in Nielsen Ratings

Sony Interactive Entertainment America and the non-profit organization National Cable Television Cooperative (NCTC) inked a deal that will allow local cable companies to offer Sony’s PlayStation Vue’s “cable TV bundle.” NCTC is a programming-and-hardware purchasing group for 850 cable and broadband systems in the U.S., serving more than nine million customers, mainly located in rural areas. In addition to the Sony deal, NCTC also made a deal with fuboTV, a startup that offers streaming sports channels. Continue reading Sony, National Cable TV Group Ink Deal for PlayStation Vue

Reelgood is a new site that offers a single interface for tracking content across 250 streaming services, essentially providing a contemporary TV guide for the streaming era. The service, which started as a social iPhone app centered on movies and evolved into a tool for content discovery, exited beta yesterday. The idea behind Reelgood is to provide viewers with an effective, customizable central hub to navigate the offerings of multiple services, including subscription video on demand and cable TV, without having to deal with a variety of different apps and interfaces. Continue reading Reelgood Helps TV Fans Discover, Track Streaming Content

In April, we reported that Netflix held the top spot among streaming services in U.S. household penetration. Last month, Leichtman Research released figures suggesting that Netflix had doubled its subscription base over five years and, for the first time, surpassed cable TV in number of total subscribers. Now, comScore data indicates that cord cutters are spending more time watching content via Netflix per month than they are on Amazon Video, Hulu and YouTube combined. Interestingly, the data also shows that Hulu users watch more content on a daily basis. Continue reading Netflix Fans Watch More Monthly, Hulu Leads in Daily Viewing

Hulu has joined the Alliance for Open Media (AOMedia) to help promote the AV1 AOMedia Video codec. The alliance’s video compression standard “strives to deliver improved compression efficiency over the current cutting-edge video compression standards HEVC/H.265 and VP9, in addition to providing the industry with an open source, royalty-free, interoperable video format,” wrote Hulu CTO Tian Lim. “Hulu joins other streaming media industry leaders in pursuit of a common goal — to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and our viewers.” Continue reading Hulu Is Latest SVOD Service to Back AOMedia Video Codec

Charter Communications and CenturyLink are the latest operators to introduce streaming skinny-bundle options for consumers looking for alternatives to conventional pay TV. The new services join a crowded field as an increasing number of companies face the challenges involved with attracting cord cutters and new customers. Charter will test its $20 per month Spectrum Stream that offers local broadcast and cable channels, VOD titles and optional premium channels. Meanwhile, CenturyLink Stream has introduced bundles that range from $15 per month to the Ultimate 45+ channel package for $45 per month. Continue reading Charter and CenturyLink to Debut Streaming Skinny Bundles

AMC is introducing AMC Premiere, its new $5 per month streaming service that offers commercial-free versions of current programs, movies, trailers, bonus scenes, and the ability to stream shows at the same time they air on television. However, the cable network is not targeting cord cutters yet. “For now at least, you have to be a pay TV subscriber to use AMC Premiere — and specifically, a Comcast Xfinity TV customer,” reports TechCrunch. “That’s because launch of the new service is currently tied to a deal with Comcast, whose Xfinity TV customers will be able to stream the service via their set-top boxes as well as the Xfinity Stream website and mobile app.” Continue reading AMC Announces the Launch of its Ad-Free Streaming Service

Time Warner’s CNN plans to spend $40 million over two years to turn its in-house social video startup Great Big Story into a 24-hour streaming channel. The cable news pioneer “launched Great Big Story in 2015 to make short videos about offbeat places and people,” explains Bloomberg. “The goal was to distribute videos on social media to reach millennials who don’t watch CNN on television.” By next summer, Great Big Story will transform to a 24-hour schedule, “including live programming or feature-length films,” streaming via web TV services such as Sling TV or DirecTV Now. According to CNN exec Andrew Morse, the online feed could one day become its own subscription service or TV network. Continue reading CNN to Transform Great Big Story Into a Streaming Channel

According to Leichtman Research, Netflix has surpassed cable TV in number of total subscribers. Netflix recently reached 50.85 million subscribers, whereas U.S. cable companies presently have 48.61 million. “The numbers don’t count minor cable networks, which could in themselves amount to 5 percent of total cable customers,” explains Forbes. While Netflix has added 27 million subs in the last five years, cable subs are only down by 4 million, “not a massive drop off. It’s also worth bearing in mind that cable TV makes up only 50 percent of total TV viewership in pay TV.” Satellite TV presently has around 38 million subscribers. “In total there are 93,319,187 subscribers to cable, satellite and Internet streaming services in the U.S. Continue reading Netflix Doubles Subscription Base in 5 Years, Surpasses Cable

Cisco predicts that online video will be responsible for 82 percent of all consumer IP traffic in 2021, with live video expected to see the fastest rate of growth over the next four years. By comparison, video accounted for 73 percent of Internet traffic last year. Demand is coming from a range of video, including on-demand content from services such as Netflix, webcam viewing and IP VOD. Not surprisingly, Cisco forecasts the amount of bandwidth will grow as more online video is consumed and an increasing number of higher-quality videos are watched. Continue reading Video Will Comprise 82 Percent of All Internet Traffic by 2021

Verizon’s $4.5 billion acquisition of Yahoo’s Internet business is likely to close in mid-June, at which point the combination of Yahoo and AOL (with its 1.3 billion users) could serve as the “platform … to test out an over-the-top service,” according to Verizon CEO Lowell McAdam. The OTT offering “would be in addition to the telco’s go90 ad-supported mobile video service,” reports Variety. “Verizon has reportedly been mulling an Internet-delivered skinny bundle offering, akin to AT&T’s DirecTV Now and Dish Network’s Sling TV.” Continue reading Verizon May Use Yahoo-AOL to Test New OTT Video Service