CES: New Sony and LG TVs Support the ATSC 3.0 Standard

ATSC 3.0, the IP-based broadcast television standard created to improve viewing across future fixed and mobile devices, had a presence at CES 2021 in the form of new technologies and TV sets. Sony, LG and BitRouter were among the companies debuting NextGen TV tech at this year’s show. Sony’s Bravia XR line of LED and OLED sets is ATSC 3.0 compatible, as are LG’s new 4K and 8K UHD TVs. BitRouter introduced a new Linux-based ATSC 3.0 receiver and the company’s ZapperBox ATSC 3.0 set-top box, which will be available for licensing by other brands. Continue reading CES: New Sony and LG TVs Support the ATSC 3.0 Standard

CES: Advertisers Need Better Measurement to Embrace OTT

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

Oracle Reveals Advertising Fraud on Streaming TV Platforms

Oracle has uncovered a significant fraud involving advertising on streaming platforms. Dubbed StreamScam, Oracle Data Cloud found that the fraud leverages flaws in ad serving technology and the supply chain to trick advertisers into paying for ads never seen by viewers on real devices and apps. Oracle Data Cloud chief product officer Derek Wise puts the damage at $14.5 million over the last four months, based on an estimated average cost of $20 per one thousand consumer impressions in OTT viewing. Continue reading Oracle Reveals Advertising Fraud on Streaming TV Platforms

Cable TV Partners Push Back Against T-Mobile OTT Service

Only two weeks after T-Mobile introduced its OTT pay-TV bundles, the cable industry has taken it to task, stating that its rebundling of networks for different tiers is not allowed under the carriage deals it inked. T-Mobile’s TVision costs $10 per month for 34 networks that included comedy and entertainment but not sports, news or local TV stations. T-Mobile also offered three Live TV tiers, starting at $30 per month. Now, its offerings, priced lower than rivals YouTube TV and Hulu + Live TV, must change. Continue reading Cable TV Partners Push Back Against T-Mobile OTT Service

Quibi Misses Paid Subscriber Goal, Looks at Funding Options

Quibi, the OTT streaming service focused on short-form mobile video founded by Jeffrey Katzenberg and launched in April 2020, is struggling to gain subscribers in a crowded marketplace. According to sources, the company is considering its options, including raising more money, going public via a merger with a special-purpose acquisition company (SPAC) that helps fund deals, or a sale. Sources added that the company has enough cash for several months and is not expected to shut down in the near future. Continue reading Quibi Misses Paid Subscriber Goal, Looks at Funding Options

Roku Users and Streaming Hours Skyrocket During Pandemic

Roku benefited from the rise in streaming due to the COVID-19 pandemic, adding 2.9 million accounts in Q1 2020, up 37 percent year over year. The company now has 39.8 million active accounts, with 13.2 billion streaming hours in the quarter, representing a 37 percent year-over-year increase. This, however, was a smaller increase than its 68 percent jump in Q4 2019 and a decline from 16.3 billion hours in the same quarter. Roku also warned that advertising revenue will also likely drop in 2020. Continue reading Roku Users and Streaming Hours Skyrocket During Pandemic

Executive Spotlight: Interview with Vubiquity’s Darcy Antonellis

The COVID-19 pandemic has led to significant operational changes as businesses adjust to new, often experimental or untested processes. ETC has taken this unprecedented time to interview executives from our member companies who generously agreed to share their experiences, information and ideas about how they are adapting to the crisis. The following is the first in a limited series to be published Tuesdays and Thursdays over the coming weeks. We begin with a conversation with Darcy Antonellis, division president of Amdocs Media and CEO of Vubiquity, an Amdocs Company. Vubiquity delivers premium content to viewers on any screen, device or platform. Continue reading Executive Spotlight: Interview with Vubiquity’s Darcy Antonellis

The State of AI in Media & Entertainment: Pedal to the Metal

As the world turns its sights on the “new normal,” the future of the media and entertainment industry is starting to come into focus. Cloud-based everything. Internet of Production. Digital distribution. Automation. Truth is, most of these changes were already in progress. It’s the timeline that has been dramatically shortened: 5-year plans now have to be implemented in 5 months. And among the handful of technologies being fast-tracked, artificial intelligence holds a special place because of its ability to solve two of the industry’s most pressing post-COVID challenges: (1) how to better manage its inherent product risk, and (2) protect and optimize its precious financial, human and technological resources. Continue reading The State of AI in Media & Entertainment: Pedal to the Metal

WarnerMedia Deal to Bring HBO and Cinemax to YouTube TV

Google’s streaming OTT service YouTube TV — which provides subscribers with live television and news, on-demand video, cloud-based DVR, and live and local sports from 70+ networks— will carry Cinemax and HBO for the first time under a new distribution deal with AT&T’s WarnerMedia. As part of the agreement, YouTube TV will also offer the upcoming streamer HBO Max when it debuts in May, and will continue to provide Turner cable networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies.  Continue reading WarnerMedia Deal to Bring HBO and Cinemax to YouTube TV

Roku Reports Robust Growth in Q4, Predicts Future Success

Roku, which posted 52 percent growth and generated $1.13 billion last year, predicted that revenue will increase 42 percent to $1.6 billion in 2020. The growth is, in part, a reflection of the explosion of streaming video services with the recent additions of Disney+, Apple TV+ and upcoming Peacock and HBO Max. Strategy Analytics reported that Roku is the U.S. market leader in connected TV devices. At the end of Q4, Roku stated it had 36.9 million active accounts, a 36 percent increase from the previous year. Continue reading Roku Reports Robust Growth in Q4, Predicts Future Success

Google Fiber Will No Longer Offer Its Traditional TV Bundle

Alphabet’s Google Fiber, a service that provides fiber-to-the-premises IPTV content, is shutting down its bundle offering news, sports, local and premium channels. Existing subscribers to Fiber with TV will not see any changes to their service, but new customers won’t have the option. A company blog post explained that the service would return its focus “to where we started — as a gigabit Internet company.” It added that, “customers today just don’t need traditional TV … [because] the best TV is already online.” Continue reading Google Fiber Will No Longer Offer Its Traditional TV Bundle

CES 2020: From Smart TVs to Intelligent Digital Gateways

Though not the driving force they once were, TVs are still a staple at CES. This year’s show is overflowing with display technologies like microLEDs and curved OLEDs from high-end to budget manufacturers alike. The “Smart” moniker has been just as ubiquitous. Thanks to beefier processors, additional sensors, the cloud and Dolby, however, “Smart” is no longer just an alias for “Internet-Ready.” Multiple manufacturers are showcasing technologies meant to marry personalization with creative intent while establishing a new digital gateway for the home. Continue reading CES 2020: From Smart TVs to Intelligent Digital Gateways

CES 2020: Launch of First ATSC 3.0 NextGen TV Products

The Advanced Television Systems Committee (ATSC) launched 20 ATSC 3.0-enabled TV models. CTA chair of the video division board John Taylor introduced ATSC president Madeleine Noland, NAB president/chief executive and former Republican senator from Oregon Gordon Smith, and CTA president/chief executive Gary Shapiro. “This year NextGen TV joins the roster of new product announcements, with TV stations building out enhanced TV systems,” said Noland. “ATSC is proud to exhibit at CES for the first time — and we’ll be back next year.” Continue reading CES 2020: Launch of First ATSC 3.0 NextGen TV Products

Netflix Tests Feature to Skip Browsing and Begin Streaming

Netflix started a global test of a new feature — dubbed Watch Now — that allows users to skip browsing titles and begin streaming immediately. The new feature will appear as a button on the profile selection page that opens when the Netflix app launches on a smart TV or streaming device. Netflix is well known for testing features with specific local markets, device categories or audiences. Watch Now is being tested for a month or two with a small worldwide audience on TVs and TV-connected devices including Roku and Fire TV. Continue reading Netflix Tests Feature to Skip Browsing and Begin Streaming

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