By Chris Castaneda
July 11, 2013
A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement
By Rob Scott
April 30, 2013
The text-driven model of e-commerce that emerged during the first 15 years of online shopping is giving way to a more visual model. Today, many consumers are more inclined to peruse high-resolution images of products posted by family, friends and online colleagues than read traditional product descriptions that appear as text. These same consumers will then often click through from the images to purchase products that sound and look the coolest. Continue reading Online Shopping Goes Visual: Hi-Res Images Replace Text
April 25, 2013
3D printing company Shapeways, that creates made-to-order products, has raised $30 million from Andreessen Horowitz, Union Square Ventures, Index Ventures and Lux Capital. With the new financial infusion, the company is planning to build factories and bring on new hires. The investment is also expected to enable more companies and individuals access to high-end 3D printers to create and sell their products. Continue reading Shapeways Ready to Become the Amazon of 3D Printing?
March 12, 2013
Google is getting closer to becoming a jack-of-all-trades as the company takes on another role: car-shopping service. With its new approach (being tested in Northern California), search pages related to vehicles will include a Google link that offers details on local car dealerships by vehicle I.D. and sticker prices. However, by current law, Google is not allowed to make any profit on the car dealership transactions. Continue reading Google Quietly Tests Car-Shopping Service in California
March 11, 2013
Amazon and Apple, today’s biggest forces in electronic goods, are separately pursuing a digital marketplace, where items such as e-books, music, movies and software can be bought, sold and exchanged. The Apple system would enable this to happen through file transfers. However, the system would limit the digital copy to one user at any given time. Will content producers eventually see their work devalued in such a marketplace? Continue reading Are We Closer to a Marketplace for Used Digital Content?
Google has begun testing its own e-commerce site called “Google Shopping Express,” with same-day delivery from stores like Target, Walgreens and Walmart. The site is expected to offer a $64 annual deal, compared to competitor Amazon Prime’s $79 service. Google’s Tom Fallows, an e-commerce product manager, is reportedly running the project, and the company is currently working with personal delivery and online services. Continue reading Will Google Shopping Express Compete with Amazon Prime?
By Rob Scott
March 4, 2013
A new augmented reality e-commerce application for Glasses.com may not only revolutionize how consumers shop for eyeglasses, but could also have a significant impact on online shopping. The iOS app scans multiple angles of your face and uses a QR code (held up to your head) to determine the scale of your face. Then the app can superimpose glasses on images of your face to offer a virtual fitting room experience. Continue reading 3D Virtual Try-On: iPad App Helps You Shop for New Glasses
By David Tobia
February 4, 2013
Amazon has begun to shift from directly selling products to customers due to its success with third party sales. The practice of fulfilling third party sales will continue to grow, and could become the entirety of Amazon’s business plan eventually. Third party sales now account for 39 percent of Amazon’s sales, and massive distribution centers show Amazon’s continued transition. Continue reading Will Amazon Make Complete Transition to Third Party Sales?