TikTok Parent ByteDance Planning Global Shopping Platform

China’s ByteDance is preparing to launch a global shopping platform to compete with Amazon and Alibaba’s AliExpress, according to Business Insider, which gleaned the plan through the company’s job postings. Unclear is whether the retail app would be rolled out as a separate service or integrated into ByteDance’s popular TikTok, which in August added integration with Shopify. It is speculated the new service will specialize in selling products made in China to international buyers. The move follows Amazon’s removal of thousands of third-party Chinese sellers it alleged were using fake reviews and violating its rules. Continue reading TikTok Parent ByteDance Planning Global Shopping Platform

Google to Update Its Product Searches to Attract Advertisers

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

Amazon’s POS System Will Take on Shopify, Square, PayPal

Amazon is developing a new point-of-sale system designed to lure small businesses that use Shopify, Square and PayPal for checkout needs. The new POS system manages in-store and online transactions, adds Amazon checkout options, provides inventory counts and offers business analytics. The system also integrates with existing Amazon services, including the Prime membership program, the One palm-based identification technology, and the Flex delivery network. Amazon also reportedly tasked its “Project Santos” team with a POS system that could be sold to third-party sellers. Continue reading Amazon’s POS System Will Take on Shopify, Square, PayPal

Amazon Bests Walmart as Top Retail Seller Outside of China

Retail giant Walmart, which perfected the business model of driving down costs to dominate the market, has been surpassed by e-commerce leader Amazon, which just became the largest retail seller outside of China. Driven by a surge in online shopping during the global COVID-19 pandemic, Amazon raked in $610+ billion over the year ending in June, according to FactSet. Walmart just posted sales of $566 billion for the year ending in July. Both are eclipsed by Chinese online retailer Alibaba, the world’s top seller. Continue reading Amazon Bests Walmart as Top Retail Seller Outside of China

Amazon Has Strong Q2, Earnings Helped by Cloud, Ad Sales

Amazon posted its third consecutive $100 billion quarter during Q2 this year; revenue grew 27 percent year-over-year to $113.08 billion. Refinitiv revealed earnings of $15.12 versus $12.30 per share, and revenue of $113.08 billion versus $115.2 billion. However, Amazon predicts slightly slower growth for the upcoming quarters. In Q3, the company estimates its operating profit would land somewhere between $2.5 billion and $6 billion. According to chief financial officer Brian Olsavsky, “most of Amazon’s 2021 spend and building openings are planned for the second-half of the year.” Continue reading Amazon Has Strong Q2, Earnings Helped by Cloud, Ad Sales

Shopify Cuts App Store Fees and Introduces Online Store 2.0

Amazon rival Shopify, which hosts online stores, announced it would no longer take a cut of the first $1 million that a developer makes on its app store. This follows similar moves by Amazon, Apple, Google and Microsoft that reduce app store fees for some developers, as the Big Tech companies are scrutinized by regulators and lawmakers over potential anticompetitive behavior. From August 1, developers on Shopify will keep 100 percent of their revenue from their first $1 million; the company said the benchmark will “reset” each year. Continue reading Shopify Cuts App Store Fees and Introduces Online Store 2.0

Warrant Deals Can Result in Amazon Buying Stock in Vendors

According to corporate filings and information from sources, Amazon has inked “at least a dozen deals” in which publicly traded companies win Amazon as a client for their goods in exchange for so-called warrants, which allows the Big Tech company to buy stock at potentially below-market prices. Over the last 10 years, Amazon has struck 75+ such deals with privately held companies, said one source. Amazon’s stakes in these deals equal “billions of dollars,” in businesses that range from call centers to natural gas providers. Continue reading Warrant Deals Can Result in Amazon Buying Stock in Vendors

Amazon Prime Day 2021 Breaks Prior Record for Digital Sales

Amazon’s Prime Day sales this year reached $5.6 billion on the first day (Monday) and $5.4 billion on day two (Tuesday). According to Adobe Analytics, these numbers made Monday the biggest day for digital sales this year and Tuesday the second biggest, with total U.S. online retail sales 6.1 percent higher than Prime Day’s $10.4 billion worth of sales in 2020. Last year’s Cyber Monday previously held the record of busiest digital sales day at $10.9 billion, although that was a 24-hour event versus Prime Day’s 48 hours. Continue reading Amazon Prime Day 2021 Breaks Prior Record for Digital Sales

Snap Unveils New AR Features for Advertisers, Pushing Trend

COVID-19 drove consumers to online shopping, with eMarketer reporting that global e-commerce sales grew to $4.28 trillion in 2020, from $3.35 trillion the previous year. Many advertisers shifted spending to social media platforms, according to the Interactive Advertising Bureau, which said that such ad revenue grew 16.3 percent to $41.5 billion last year and represented almost one-third of all digital advertising. Now Snap, Facebook, Pinterest and TikTok have debuted ads that use augmented reality to market products. Continue reading Snap Unveils New AR Features for Advertisers, Pushing Trend

ByteDance’s TikTok Tests E-Commerce and Job Search Tools

In Europe, TikTok is working with streetwear label Hype and other brands to test in-app sales, a first step towards competing with Facebook in the e-commerce arena. Parent company ByteDance’s China-only app Douyin did $26 billion in e-commerce in its first year of operation. Sources reported that TikTok is already working with vendors in various European markets including the United Kingdom. TikTok is also working on another pilot program to connect people hunting for jobs with companies looking for employees. Continue reading ByteDance’s TikTok Tests E-Commerce and Job Search Tools

Amazon Faces Pressure from Workers to Improve Conditions

As Amazon warehouse workers in Alabama prepare to vote this month on whether to unionize, the Big Tech company is getting pressure from its staff worldwide to improve working conditions. President Joe Biden and Senator Bernie Sanders have expressed support for unionizing the Alabama warehouse and workers have already cast “thousands of votes.” Meanwhile, Amazon deleted hundreds of thousands of warehouse workers’ profiles from the internal online staff directory, which has some charging the company with union busting. Continue reading Amazon Faces Pressure from Workers to Improve Conditions

Shopify Provides Small Businesses an Alternative to Amazon

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

Pinterest Focuses on Video Marketing, Trend Data, Shopping

Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping

Google Breaks Revenue Records, Boosts Cloud Investments

Due largely to robust online holiday shopping, Google’s parent company Alphabet reached a record-breaking $56.9 billion in revenue for Q4, up from $43.2 billion in the same quarter last year. The numbers represent an ongoing recovery in ad spending, which was hard hit in early 2020. FactSet reports that analysts predicted the company would post $52.7 billion in revenue, including $42.3 billion from advertising. Chief financial officer Ruth Porat said Google Search and YouTube led the positive performance numbers. Continue reading Google Breaks Revenue Records, Boosts Cloud Investments

CES: Identifying Consumer Trends Shaping the New Normal

The Harris Poll’s CEO John Gerzema and Mastercard’s EVP of North America marketing and communications Cheryl Guerin presented data from their recent joint market research study of COVID-19’s impact on digital commerce. They grouped their findings around four key trends: The Touchless Revolution, The Betterment Boom, The Rise of Revenge Spending and The Uncalendared Year. The presentation was followed by a 30-minute discussion with panelists Julia Hammond of MDC Partners, DyShaun Muhammad of Uber, Lou Paskalis of Bank of America and Katie Riccio Puris of TikTok. Continue reading CES: Identifying Consumer Trends Shaping the New Normal