New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

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EU Fines Google $1.7B for Antitrust Violations in Ad Market

European regulators yesterday fined tech giant Google 1.5 billion euros (about $1.7 billion U.S.) for violating antitrust rules in the online ad market. This marks the European Union’s third fine against Google since 2017. As part of its larger efforts to better regulate global technology powerhouses, EU authorities took action based on their contention that Google has been imposing unfair terms on those companies in Europe that use the Google search feature on their websites. In the U.S., regulators are also taking a closer look at business models and mergers involving big tech companies. Continue reading EU Fines Google $1.7B for Antitrust Violations in Ad Market

Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Mastercard Deal Provides Valuable Info for Google Advertisers

A behind-the-scenes deal between Google and Mastercard was just revealed, whereby Google paid “millions of dollars” for “a stockpile of Mastercard transactions” that most of the credit card company’s two billion users were unaware of. Over the past year, Google provided select advertisers with the ability to track whether online ads led to sales at physical stores in the U.S. While the deal could give Google leverage over rivals such as Amazon, it could also raise privacy concerns regarding how customer data is used and shared. Google says no personal data was shared about users. Continue reading Mastercard Deal Provides Valuable Info for Google Advertisers

Mozilla and Others Pull Facebook Ads Over Privacy Concerns

Following the now widespread reports of Cambridge Analytica’s use of Facebook user data, some companies are pulling ads from the social media giant, in large part due to “consumer backlash and questions from lawmakers” over the company’s privacy policy, reports Engadget. Mozilla has pulled its ads, claiming to have taken a closer look at Facebook’s current privacy settings, particularly related to third-party apps. Many other companies around the world are considering a similar ad-related move, according to the article.

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Facebook Plans to Be Next Home to Online Content Creators

Facebook wants to be the next home for online content creators, aiming to displace YouTube, Patreon and others with additions to its Creator app, which launched in November on iOS and will be available on Android soon. The social media giant is currently testing ways Creator users can make more money and connect with their fans. One such way would allow monthly subscribers to gain access to exclusive content from their favorite creators and allow them to earn fan badges similar to those used on Patreon.

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Preparing for Targeted Ads and Better Metrics With Smart TVs

The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs

Worldwide Ad Spending for Digital Beats TV for the First Time

For the first time, advertisers have invested more in digital ads than they did in traditional television spots. Magna, the research arm of IPG Mediabrands, reports that 2017 digital ad spending ($209 billion) represents 41 percent of the global market, while spending for TV ($178 billion) represents 35 percent. Magna predicts digital ads will reach 50 percent by 2020. According to Recode, “big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” Magna expects digital spending to increase 13 percent next year, “while TV ads will grow 2.5 percent… thanks in part to one-off events like the Olympics and the U.S. mid-term elections.” Continue reading Worldwide Ad Spending for Digital Beats TV for the First Time

News Publications Testing Google’s New Subscription Tools

Google has unveiled efforts to help drive users to subscribe to news publications in response to publishers’ complaints that Google and Facebook now dominate online advertising. First, it is renovating its “first click free” feature that lets users access subscription publications via search. The company is also taking another look at publishers’ tools for online payments and how to target potential subscribers. The New York Times and the Financial Times will be the first to test these tools. Continue reading News Publications Testing Google’s New Subscription Tools

Privacy Group Files Complaint Over New Google Ad Program

The Electronic Privacy Information Center filed a legal complaint with the Federal Trade Commission over Google’s Store Sales Measurement, a new advertising program that connects consumers’ online activities with purchases in retail stores. According to the complaint, Google now has access to U.S. consumers’ credit and debit card purchase records, but doesn’t reveal how it gets the information and uses a secretive method to protect it. The complaint states that consumers should be provided a way to opt out of the program. Continue reading Privacy Group Files Complaint Over New Google Ad Program

Google Ad Sales Growing, But Per-Click Revenue Declines

According to Alphabet, advertising on Google is doing well — but it’s changing. Google, the world’s biggest advertiser, has seen its advertising business grow 52 percent in Q2, compared to the same quarter last year, but it’s actually earning less per click. That’s because the two fastest growing sectors are mobile and YouTube, both of which earn less money per ad than the targeted ads that appear on top of search results on desktop computers. As a result, revenue per click plummeted 23 percent in the same quarter. Continue reading Google Ad Sales Growing, But Per-Click Revenue Declines

Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

The European Union issued a record-breaking $2.7 billion fine against Google yesterday for violating EU antitrust rules. Margrethe Vestager, European commissioner for competition, announced that the seven-year investigation determined the U.S. tech giant had manipulated search results in order to place its own shopping service ahead of services offered by rivals, thereby creating an “illegal advantage.” Google now has up to 90 days to adjust its practices or potentially face additional penalties. The company is said to be considering an appeal. Continue reading Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million

Amazon revealed to Reuters that it will charge advertisers $2.8 million for 30-second commercials during the NFL Thursday Night Football games it will stream live to Prime customers this upcoming season. Amazon is paying the NFL $50 million to stream the season’s 10 games, the company’s first major push into live sports. In addition to Amazon Prime streaming, the games will also be available on either CBS or NBC, each of which are airing five games. Last season, Twitter paid $10 million to stream Thursday night NFL games. Continue reading Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million

Fox Plans Six-Second Ad Format for Digital Platforms and TV

Fox Networks Group plans to introduce a six-second, unskippable ad format for digital and on-demand platforms by October. The new format, similar to an approach adopted by YouTube, could eventually be offered to traditional TV advertisers, following its testing phase. “TV ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies,” reports The Wall Street Journal. Fox’s new format could be ideal as pre-roll ads before long-form episodes and premium sports content. Continue reading Fox Plans Six-Second Ad Format for Digital Platforms and TV

Ransomware: Hackers Extort $1 Million From One Company

In the largest ransomware payout to date, South Korean web provider Nayana has agreed to pay $1 million to hackers who originally demanded 550 Bitcoins, about $1.62 million. Following negotiations, Nayana has agreed to pay $1 million in three installments. The ransomware, identified as Erebus by cybersecurity firm Trend Micro, impacted 153 Linux servers and more than 3,400 websites hosted by Nayana. “This is the single largest-known payout for a ransomware attack, and it was an attack on one company,” reports CNET. “For comparison, the WannaCry ransomware attacked 200,000 computers across 150 countries, and has only pooled $127,142 in Bitcoins since it surfaced.” Continue reading Ransomware: Hackers Extort $1 Million From One Company

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