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Debra KaufmanAugust 30, 2016
FOX Sports GO is now available on Apple TV, with a full slate of more than 3,000 live events, hundreds of hours of studio content and originals, and a variety of other features. Coverage includes NFL, MLB, UFC, NASCAR, Big 12 and Pac-12 Football, Big East Basketball, FIFA World Cup, and UEFA Champions League soccer. In some areas, viewers will be able to access hometown MLB, NBA and NHL telecasts. Fox previously had an iOS app, but Apple TV viewers will now be able to enjoy multi-screen viewing among other innovations. Continue reading New FOX Sports GO Brings Multi-Screen Viewing to Apple TV
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Debra KaufmanAugust 18, 2016
If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos
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Debra KaufmanAugust 5, 2016
After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising
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Debra KaufmanAugust 4, 2016
Six months ago, Google introduced its Accelerated Mobile Pages (AMP) Project, an open-source initiative that enabled publishers to create mobile-optimized content that loads instantly on every device. AMP was initially rolled out for news publishers; now, Google plans to make it available for other mobile sites. The company just debuted a demo site that will let developers test out and fine-tune the AMP-enabled experience. Currently, over 650,000 sites are home to over 150 million AMP documents in Google’s index. Continue reading Google Prepares to Rollout AMP Project for More Mobile Sites
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Rob ScottJuly 27, 2016
Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever
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Rob ScottJuly 26, 2016
Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service
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Rob ScottJuly 12, 2016
Twitter announced that it is partnering with CBS News to live-stream the upcoming Democratic and Republican National Conventions. In the company’s latest step toward ramping up its live news and entertainment broadcasting, Twitter will make convention videos available on its desktop and mobile apps via a live feed from the CBSN digital streaming news service. The social platform will also provide a stream of related tweets for real-time commentary. Live events, including the Academy Awards and Grammys, have been popular for online conversations across Twitter. Continue reading Twitter Plans to Live-Stream Political Conventions This Month
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Debra KaufmanJuly 7, 2016
Twitter is live-streaming tennis tournament Wimbledon, finally giving viewers the chance to see what live-streamed sports look like on the platform. The company earlier this year paid NFL $10 million for the rights to stream some Thursday Night Football games but, up until now, no one had any idea what that would actually look like. Beginning on Wednesday, Wimbledon’s official Twitter account began tweeting the live feed, with the video stream at the top of a “Live” page, with scrollable tweets listed below. Continue reading Twitter Tests Live-Streaming Sports with Wimbledon Coverage
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Debra KaufmanJune 24, 2016
In a bid to fill the Facebook Live pipeline with high quality video, Facebook has inked deals with almost 140 media companies including CNN, The New York Times, Vox Media, Tastemade, Mashable and The Huffington Post, and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson. With these high-profile media contracts, Facebook plans to tap into a potentially lucrative advertising market, as well as more deeply engage its 1.65 billion monthly users. Continue reading Facebook Inks Video Deals with Media Brands and Celebrities
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Debra KaufmanMay 25, 2016
Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online
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Debra KaufmanApril 28, 2016
Twitter reported revenue of $595 million for Q1 2016, below Wall Street expectations, adding to its growing list of woes. User growth, an area of concern since its 2013 IPO, remains modest, with an average 310 million monthly users in Q1 2016, up from 305 in Q4 2015. But most of the growth came from outside the U.S., where markets are less mature and therefore less lucrative. One ray of hope is Twitter’s deal with the NFL to live-stream Thursday Night Football games, which has drawn interest from other sports leagues. Continue reading Twitter Hopes to Prove Live-Streaming Value with NFL Games
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Debra KaufmanApril 15, 2016
Dish Network just rolled out a beta version of a new Sling TV package, priced at $20 per month, that will include 21st Century Fox channels for the first time. The new Sling TV package also allows for three simultaneous streams, aimed at families with multiple viewers, and will contain Fox channels FX, regional sports networks and, in 17 markets initially, the Fox broadcast network. What it won’t include is channels from Disney, which continues to be part of the earlier, single-stream Sling TV bundle. Continue reading New Sling TV Package Offers Fox Channels and Multi-Streams
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Debra KaufmanApril 14, 2016
Although Super Bowl 50 was broadcast only in HD, now media outlets are beginning to deliver live sports in 4K Ultra HD. AT&T’s DirecTV says it plans to deliver as many as 25 MLB Network games live in the new format this year, although its 4K Ultra HD will not feature high dynamic range (HDR). Sony reports it just accomplished a 4K Ultra HD (with HDR) test broadcast on a February 10 soccer match between Mexico and Senegal, in Miami’s Marlin Park. Last year, about 6.3 million UHD TV sets shipped in North America. Continue reading DirecTV Set to Deliver First-Ever 4K UHD MLB Game April 15
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Debra KaufmanApril 7, 2016
Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots
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Debra KaufmanMarch 23, 2016
On March 21, the NBCUniversal-owned cable network E! debuted a daily live talk show — “Live From E!” — on Facebook Live. The show, which runs 15 to 20 minutes each weekday at 12:30 pm Eastern time, is shot with an Apple iPhone 6s Plus smartphone, and is also available on eonline.com and the E! Online app. The show represents a success for Facebook, which has been pitching TV networks, media companies, sports leagues (including the NFL) and celebrities to bring premium live content to its streaming service. Continue reading New Daily Talk Show from E! Now Livestreaming on Facebook